The audit
Free · $0
Lab scores and the yearly hosting line at no charge in the UK.
Headless CMS
Headless performance: fast HTML in front of a slow APIfor the UK
Built for UK trades and local service brands competing in British search. Headless means two bills and two TTFBs. The API can be fine while the frontend still ships a 7 second LCP. We cache HTML at the edge, slim the client, and keep the CMS you already pay for.
The Headless performance audit is free. Typical website hosting is £150 to £500 a year. That is their invoice. When the public site does not need that host, you save up to £500 a year in the UK.
Get a free website performance audit arrow_forwardTypical hosting
$150-$500/yr
What website hosting usually costs. Their bill, not ours in the UK.
You can save
Up to $500/yr
When live-site origin goes to £0 on pages plus a form in the UK.
Any CMS
Keep your stack
We start on Headless. No forced rebuild.
You pay now
$150-$500/year
Typical website hosting. WordPress cPanel, Wix, Webflow, or a small VPS in the UK.
Live site after
$0 origin
Pages plus a form on the edge. Mail and checkout stay where they belong in the UK.
You save
Up to $500/year
Every year the public site no longer needs that host in the UK.
Why speed is worth it
Not just a cheaper host. More of the traffic you already have in the UK.
A snappy CMS dashboard does not help if the shopper waits 7 seconds for the hero. Headless speed is conversion on the public URL in the UK.
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Better conversion rates
A few extra seconds on mobile is enough for a form, demo, or add-to-cart to never happen. Faster LCP and a stable layout give the offer a chance to be read and clicked in the UK.
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Lower bounce rates
If the first screen takes 6 to 8 seconds, most mobile visits never become a session you can remarket. Cut that wait and you keep more of the traffic you already paid for in the UK.
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More engagement
Time on page, scroll depth, and second-page views rise when the UI is usable in the first two seconds. People who can tap, tap in the UK.
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Ads you already buy work harder
Google Ads and Meta charge the click either way. A faster landing URL means more of that click can convert instead of bouncing back to the SERP or the feed in the UK.
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Search keeps the ranking you paid for
Core Web Vitals are ranking inputs. A stable, fast page is easier to crawl, easier to index, and less likely to lose the click after it ranks in the UK.
savings
Plus the yearly hosting cut
Typical website hosting is £150 to £500 a year. When the public site is pages plus a form, origin can go to £0. Save up to £500 a year on top of the conversion work in the UK.
Keep more of the clicks you buy
Paid sessions stop dying on a blank first paint in the UK.
More forms and carts complete
The offer is on screen while intent is still there in the UK.
People stay long enough to read
Scroll and next-page views instead of an instant back in the UK.
Proof you can screenshot
Lab scores on the same URLs. Bounce and conversions you already track in GA4 in the UK.
What slows Headless
The usual drag on Headless sites
speed
SSR or SSG that still waits on a cold CMS API every request in the UK.
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A JS frontend that fetches in the browser instead of at build or at the edge in the UK.
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Media from the CMS at original size.
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Two regions: CMS in one, frontend in another, no cache in between in the UK.
How we help
Headless speed work we actually do
1
ISR, static generation, or edge cache for public URLs in the UK.
2
Stale-while-revalidate on the API so editors still publish in the UK.
3
Image CDN in front of CMS media.
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Hosting: typical public origin we see is £150 to £500 a year. We keep the CMS. We stop the frontend from being a second slow origin in the UK.
Headless specifics
Built for this platform, not a generic speed plugin in the UK
Frontend is the LCP
The CMS dashboard can be fast while shoppers wait 7 seconds. We put published content in the HTML in the UK.
Keep the CMS
Sanity, Contentful, Strapi, or WordPress as an API. Editors keep preview. We do not sell a new CMS to start in the UK.
ISR and cache
Publish revalidates the path that changed. Preview cookies never disable CDN for shoppers in the UK.
Yearly hosting
Typical public origin we see is £150 to £500 a year. Save up to £500 a year when shopper HTML is cached or static and the CMS stays for editors in the UK.
How a job runs
Four steps. Faster pages, more of the clicks you already pay for in the UK.
01
Free audit
Send the URL. In about 48 hours you get lab scores, bounce risk on the URLs ads hit, what you pay the host, and what to cut. £0 in the UK.
02
Fix in staging
Images, scripts, cache, and the cheap cuts first. You preview. Nothing is live until you say so in the UK.
03
Prove it
Mobile and desktop PageSpeed on the same URLs. Then you compare bounce and conversions in the analytics you already have in the UK.
04
Cut the yearly bill
If the public site is pages plus a form, live-site origin can go to £0. Save up to £500 a year. Mail stays until you cancel in the UK.
Questions
Headless performance FAQs
Is the headless audit free?expand_more
Yes. £0. Typical public origin we see is £150 to £500 a year in the UK.
Which CMS?expand_more
Sanity, Contentful, Strapi, WordPress headless, custom. The frontend is usually where LCP dies in the UK.
How much can we save?expand_more
Up to £500 a year when shopper HTML is cached or static. Editors keep the CMS in the UK.
Preview for editors?expand_more
Yes. Preview stays dynamic. Public URLs stay cached in the UK.
Do we have to go static?expand_more
Not always. Edge cache plus a thinner client is enough for many catalogs in the UK.
Will you replace our CMS?expand_more
Not unless you ask. We keep the CMS you trained editors on in the UK.
Does speed actually lift conversions and cut bounce?expand_more
Speed does not rewrite a weak offer. It stops the offer from dying in the first seconds. Faster LCP and lower TBT usually mean lower bounce and more form, call, or cart events on the same traffic. We show lab scores. You watch bounce and conversions in GA4. We do not invent a lift percentage in the UK.
Send the Headless URL. The audit is free.
£0 to see lab scores, bounce risk on the URLs ads hit, and the £150 to £500 a year hosting line. Then conversions, engagement, and up to £500 a year back when origin can go to £0 in the UK.
Get a free website performance audit arrow_forward