The audit
Free · $0
Your speed test scores and the yearly hosting cost, at no charge in the UK.
Headless CMS
Headless performance: fast HTML in front of a slow APIfor the UK
Built for UK owner-led businesses competing in British search. Headless means two bills and two waits for the server to answer. The API can be fine while the frontend still ships a 7 second LCP. We store ready-made pages close to visitors, slim down the front end, and keep the content system you already pay for.
The Headless performance audit is free. Typical website hosting is £150 to £500 a year. That is their invoice. When the public site does not need that host, you save up to £500 a year in the UK.
Get a free website performance audit arrow_forwardTypical hosting
$150-$500/yr
What website hosting usually costs. Their bill, not ours in the UK.
You can save
Up to $500/yr
When the paid server behind your live site can go to £0 (pages plus a form) in the UK.
Any CMS
Keep your stack
We start on Headless. No forced rebuild.
You pay now
$150-$500/year
Typical website hosting. WordPress cPanel, Wix, Webflow, or a small VPS in the UK.
Live site after
$0 origin
Pages plus a form, served from servers close to your visitors. Mail and checkout stay where they belong in the UK.
You save
Up to $500/year
Every year the public site no longer needs that host in the UK.
Why speed is worth it
Not just a cheaper host. More of the traffic you already have in the UK.
A snappy CMS dashboard does not help if the shopper waits 7 seconds for the hero. Headless speed is conversion on the public URL in the UK.
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Better conversion rates
A few extra seconds on a phone is enough for a form, demo, or purchase to never happen. Faster loading of the main content (called LCP) and a page that does not jump around give your offer a chance to be read and clicked in the UK.
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Lower bounce rates
If the first screen takes 6 to 8 seconds, many phone visitors leave before they see anything, and you never get a chance to win them back. Cut that wait and you keep more of the traffic you already paid for in the UK.
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More engagement
Visitors tend to stay longer, scroll further, and open a second page when the site works in the first two seconds. People who can tap, tap in the UK.
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Ads you already buy work harder
Google Ads and Meta charge you for the click either way. A faster landing page means more of those clicks turn into leads, instead of going straight back to the search results or the feed in the UK.
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Search keeps the ranking you paid for
Core Web Vitals (Google's speed and stability checks) are one of the signals Google uses to rank pages. A fast, steady page is easier for Google to read and less likely to lose the click after it ranks in the UK.
savings
Plus the yearly hosting cut
Typical website hosting is £150 to £500 a year. When the public site is pages plus a form, origin can go to £0. Save up to £500 a year on top of the conversion work in the UK.
Keep more of the clicks you buy
Paid visitors stop leaving while the page is still blank in the UK.
More forms and carts complete
Your offer is on screen while the visitor still wants it in the UK.
People stay long enough to read
Visitors scroll and open a second page instead of hitting the back button in the UK.
Proof you can screenshot
Test scores on the same pages, plus the bounce rate and conversions you already see in Google Analytics in the UK.
What slows Headless
The usual drag on Headless sites
speed
Pages that still wait on a slow content system every time someone visits in the UK.
image
A front end that loads its content in the visitor's browser instead of ahead of time in the UK.
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Media from the CMS at original size.
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Two regions: CMS in one, frontend in another, no cache in between in the UK.
How we help
Headless speed work we actually do
1
Pages built ahead of time, or stored on servers close to visitors, for your public pages in the UK.
2
The API serves the last saved copy while it refreshes in the background, so editors can still publish in the UK.
3
An image network (CDN) in front of your content system's media in the UK.
4
Hosting: typical public origin we see is £150 to £500 a year. We keep the CMS. We stop the frontend from being a second slow origin in the UK.
Headless specifics
Built for this platform, not a generic speed plugin in the UK
Frontend is the LCP
The CMS dashboard can be fast while shoppers wait 7 seconds. We put published content in the HTML in the UK.
Keep the CMS
Sanity, Contentful, Strapi, or WordPress as an API. Editors keep preview. We do not sell a new CMS to start in the UK.
ISR and cache
Publishing refreshes only the page that changed. Preview settings never turn off the fast copy that shoppers get in the UK.
Yearly hosting
Typical public origin we see is £150 to £500 a year. Save up to £500 a year when shopper HTML is cached or static and the CMS stays for editors in the UK.
How a job runs
Four steps. Faster pages, more of the clicks you already pay for in the UK.
01
Free audit
Send the URL. In about 48 hours you get lab scores, bounce risk on the URLs ads hit, what you pay the host, and what to cut. £0 in the UK.
02
Fix in staging
Images, scripts, cache, and the cheap cuts first. You preview. Nothing is live until you say so in the UK.
03
Prove it
Mobile and desktop PageSpeed on the same URLs. Then you compare bounce and conversions in the analytics you already have in the UK.
04
Cut the yearly bill
If the public site is pages plus a form, live-site origin can go to £0. Save up to £500 a year. Mail stays until you cancel in the UK.
Questions
Headless performance FAQs
Is the headless audit free?expand_more
Yes. £0. Typical public origin we see is £150 to £500 a year in the UK.
Which CMS?expand_more
Sanity, Contentful, Strapi, WordPress headless, custom. The front end is usually where the main content slows down in the UK.
How much can we save?expand_more
Up to £500 a year when shopper HTML is cached or static. Editors keep the CMS in the UK.
Preview for editors?expand_more
Yes. Preview stays dynamic. Public URLs stay cached in the UK.
Do we have to go static?expand_more
Not always. Edge cache plus a thinner client is enough for many catalogs in the UK.
Will you replace our CMS?expand_more
Not unless you ask. We keep the CMS you trained editors on in the UK.
Does speed actually lift conversions and cut bounce?expand_more
Speed does not rewrite a weak offer. It stops the offer from dying in the first seconds. Faster loading of the main content (LCP) and less page freezing (TBT) usually mean fewer people leave and more forms, calls, or purchases from the same traffic. We show lab scores. You watch bounce and conversions in GA4. We do not invent a lift percentage in the UK.
Send the Headless URL. The audit is free.
£0 to see lab scores, bounce risk on the URLs ads hit, and the £150 to £500 a year hosting line. Then conversions, engagement, and up to £500 a year back when origin can go to £0 in the UK.
Get a free website performance audit arrow_forwardOur team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in the UK.
Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in the UK.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in the UK.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in the UK.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in the UK.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in the UK.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in the UK.
Certified and experienced
Certified where it matters. Accountable for the outcome in the UK.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in the UK.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓