The audit
Free · $0
Lab scores and the yearly hosting line at no charge in the UK.
Built for UK trades and local service brands competing in British search. Shopify already puts images on a CDN. The drag is app scripts, theme liquid, and extra apps you pay for every month. We work inside Online Store 2.0. We do not pretend you can host checkout somewhere else.
The Shopify performance audit is free. Typical website hosting is £150 to £500 a year. That is their invoice. When the public site does not need that host, you save up to £500 a year in the UK.
Get a free website performance audit arrow_forwardThe audit
Free · $0
Lab scores and the yearly hosting line at no charge in the UK.
Typical hosting
$150-$500/yr
What website hosting usually costs. Their bill, not ours in the UK.
You can save
Up to $500/yr
When live-site origin goes to £0 on pages plus a form in the UK.
Any CMS
Keep your stack
We start on Shopify. No forced rebuild.
You pay now
$150-$500/year
Typical website hosting. WordPress cPanel, Wix, Webflow, or a small VPS in the UK.
Live site after
$0 origin
Pages plus a form on the edge. Mail and checkout stay where they belong in the UK.
You save
Up to $500/year
Every year the public site no longer needs that host in the UK.
Why speed is worth it
Shopify shoppers who wait on a heavy product page bounce before add to cart. Speed is merchandising, not a vanity lab score in the UK.
A few extra seconds on mobile is enough for a form, demo, or add-to-cart to never happen. Faster LCP and a stable layout give the offer a chance to be read and clicked in the UK.
If the first screen takes 6 to 8 seconds, most mobile visits never become a session you can remarket. Cut that wait and you keep more of the traffic you already paid for in the UK.
Time on page, scroll depth, and second-page views rise when the UI is usable in the first two seconds. People who can tap, tap in the UK.
Google Ads and Meta charge the click either way. A faster landing URL means more of that click can convert instead of bouncing back to the SERP or the feed in the UK.
Core Web Vitals are ranking inputs. A stable, fast page is easier to crawl, easier to index, and less likely to lose the click after it ranks in the UK.
Typical website hosting is £150 to £500 a year. When the public site is pages plus a form, origin can go to £0. Save up to £500 a year on top of the conversion work in the UK.
Keep more of the clicks you buy
Paid sessions stop dying on a blank first paint in the UK.
More forms and carts complete
The offer is on screen while intent is still there in the UK.
People stay long enough to read
Scroll and next-page views instead of an instant back in the UK.
Proof you can screenshot
Lab scores on the same URLs. Bounce and conversions you already track in GA4 in the UK.
What slows Shopify
App embeds loading on every product and collection URL in the UK.
Legacy theme apps instead of app blocks, so JS never leaves the layout in the UK.
Uncompressed video in the hero, huge PNG badges, four webfonts in the UK.
Third-party reviews, upsell, and pixel apps racing the main thread in the UK.
How we help
Theme liquid and JSON templates: load apps only where they earn their keep in the UK.
Shopify CDN images with correct sizes, srcset, and LCP preload in the UK.
Defer non-checkout JS. Keep pixels, but not in the first second of a lab run in the UK.
App audit: what you pay £20-80/mo each for vs what the theme can do in the UK.
Shopify specifics
Checkout stays on Shopify. Speed is theme, apps, and images. App scripts on every collection URL are the usual LCP fail in the UK.
App blocks on the templates that convert. Not leftovers in theme.liquid from 2019 in the UK.
You still pay Shopify. Typical site hosting we see is £150 to £500 a year. Extra paid apps are separate. We list which apps only slow PDP in the UK.
Duplicate theme, publish, revert. Checkout never moves in the UK.
How a job runs
01
Send the URL. In about 48 hours you get lab scores, bounce risk on the URLs ads hit, what you pay the host, and what to cut. £0 in the UK.
02
Images, scripts, cache, and the cheap cuts first. You preview. Nothing is live until you say so in the UK.
03
Mobile and desktop PageSpeed on the same URLs. Then you compare bounce and conversions in the analytics you already have in the UK.
04
If the public site is pages plus a form, live-site origin can go to £0. Save up to £500 a year. Mail stays until you cancel in the UK.
Questions
£0 to see lab scores, bounce risk on the URLs ads hit, and the £150 to £500 a year hosting line. Then conversions, engagement, and up to £500 a year back when origin can go to £0 in the UK.
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