The audit
Free · $0
Your speed test scores and the yearly hosting cost, at no charge in the UK.
WordPress performance
WordPress performance optimization that cuts load time and hosting billsfor the UK
Built for UK owner-led businesses competing in British search. Plugin piles, page builders, and a cPanel box you outgrew are the usual tax. We speed the theme you have, or we move the public site off a paid WordPress host when that is cheaper.
The WordPress performance audit is free. Typical website hosting is £150 to £500 a year. That is their invoice. When the public site does not need that host, you save up to £500 a year in the UK.
Get a free website performance audit arrow_forwardTypical hosting
$150-$500/yr
What website hosting usually costs. Their bill, not ours in the UK.
You can save
Up to $500/yr
When the paid server behind your live site can go to £0 (pages plus a form) in the UK.
Any CMS
Keep your stack
We start on WordPress. No forced rebuild.
You pay now
$150-$500/year
Typical website hosting. WordPress cPanel, Wix, Webflow, or a small VPS in the UK.
Live site after
$0 origin
Pages plus a form, served from servers close to your visitors. Mail and checkout stay where they belong in the UK.
You save
Up to $500/year
Every year the public site no longer needs that host in the UK.
Why speed is worth it
Not just a cheaper host. More of the traffic you already have in the UK.
A WordPress page that takes 7 seconds to show anything does not get a form fill. Speed is how the traffic you already buy, rank for, and email actually turns into leads in the UK.
trending_up
Better conversion rates
A few extra seconds on a phone is enough for a form, demo, or purchase to never happen. Faster loading of the main content (called LCP) and a page that does not jump around give your offer a chance to be read and clicked in the UK.
trending_down
Lower bounce rates
If the first screen takes 6 to 8 seconds, many phone visitors leave before they see anything, and you never get a chance to win them back. Cut that wait and you keep more of the traffic you already paid for in the UK.
touch_app
More engagement
Visitors tend to stay longer, scroll further, and open a second page when the site works in the first two seconds. People who can tap, tap in the UK.
ads_click
Ads you already buy work harder
Google Ads and Meta charge you for the click either way. A faster landing page means more of those clicks turn into leads, instead of going straight back to the search results or the feed in the UK.
search
Search keeps the ranking you paid for
Core Web Vitals (Google's speed and stability checks) are one of the signals Google uses to rank pages. A fast, steady page is easier for Google to read and less likely to lose the click after it ranks in the UK.
savings
Plus the yearly hosting cut
Typical website hosting is £150 to £500 a year. When the public site is pages plus a form, origin can go to £0. Save up to £500 a year on top of the conversion work in the UK.
Keep more of the clicks you buy
Paid visitors stop leaving while the page is still blank in the UK.
More forms and carts complete
Your offer is on screen while the visitor still wants it in the UK.
People stay long enough to read
Visitors scroll and open a second page instead of hitting the back button in the UK.
Proof you can screenshot
Test scores on the same pages, plus the bounce rate and conversions you already see in Google Analytics in the UK.
What slows WordPress
The usual drag on WordPress sites
speed
Page builders loading big style files and unused sections on every page in the UK.
image
Image plugins fighting each other, plus original PNG/JPEG still in the library in the UK.
javascript
Scripts from chat widgets, sliders, and three SEO plugins that hold up the page in the UK.
cloud_off
Cheap shared hosting that takes 200 ms or more just to start building the page in the UK.
How we help
WordPress speed work we actually do
1
Audit plugins and drop the ones that only add scripts in the UK.
2
Smaller image formats (WebP and AVIF), images sized correctly, the main image loaded first, and fonts trimmed to what you use in the UK.
3
Load only the styling the first screen needs, delay scripts that are not needed right away, and hold back tags until after the page shows in the UK.
4
Cache headers and a CDN in front. LiteSpeed or Nginx when the host allows it in the UK.
WordPress specifics
Built for this platform, not a generic speed plugin in the UK
Page builders
Elementor, Divi, and WPBakery load style code for widgets you are not using. We trim that code, not your brand, unless the builder itself is the limit and you agree to change it in the UK.
Plugin pile
One SEO plugin. One cache path. One image pipeline. Chat and heatmaps after idle. You approve removals. Woo and forms stay in the UK.
WooCommerce
Catalog can cache. Cart and checkout stay on WordPress. We do not move payments to Pages in the UK.
When origin goes to $0
A brochure site plus a form does not need PHP to run on the live address. The public pages can be plain files on Cloudflare Pages. The WordPress admin can stay small. Mail stays until you cancel in the UK.
How a job runs
Four steps. Faster pages, more of the clicks you already pay for in the UK.
01
Free audit
Send the URL. In about 48 hours you get your speed test scores, how likely visitors are to leave on the pages your ads send them to, what you pay the host, and what to cut. £0 in the UK.
02
Fix in staging
Images, scripts, cache, and the cheap cuts first. You preview. Nothing is live until you say so in the UK.
03
Prove it
Mobile and desktop PageSpeed on the same URLs. Then you compare bounce and conversions in the analytics you already have in the UK.
04
Cut the yearly bill
If the public site is pages plus a form, live-site origin can go to £0. Save up to £500 a year. Mail stays until you cancel in the UK.
Questions
WordPress performance FAQs
Is the WordPress audit free?expand_more
Yes. £0. You get lab scores and the hosting number you already pay, usually £150 to £500 a year in the UK.
How much can we save?expand_more
When the live site is pages plus a form, origin can go to £0. That is up to £500 a year back. Mail can stay until you cancel in the UK.
Do we have to leave WordPress?expand_more
No. Most jobs stay. A public-site move is only when PHP is the expensive part in the UK.
Will WooCommerce still work?expand_more
Yes. Cart and checkout stay on WordPress. We slim images, cache, and scripts in the UK.
What about Elementor or Divi?expand_more
We cut what they emit. If the builder is the ceiling, we say so before we start in the UK.
How long does it take?expand_more
In-place work is usually days. A public-site cutover is planned with rollback in the UK.
Does speed actually lift conversions and cut bounce?expand_more
Speed does not rewrite a weak offer. It stops the offer from dying in the first seconds. Faster loading of the main content (LCP) and less page freezing (TBT) usually mean fewer people leave and more forms, calls, or purchases from the same traffic. We show lab scores. You watch bounce and conversions in GA4. We do not invent a lift percentage in the UK.
Send the WordPress URL. The audit is free.
£0 to see your speed test scores, which pages are likely to lose visitors, and the £150 to £500 a year hosting cost. Then more conversions, more engagement, and up to £500 a year back when the paid server can go to £0 in the UK.
Get a free website performance audit arrow_forwardOur team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in the UK.
Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in the UK.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in the UK.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in the UK.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in the UK.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in the UK.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in the UK.
Certified and experienced
Certified where it matters. Accountable for the outcome in the UK.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in the UK.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓