Headless CMS

Headless performance: fast HTML in front of a slow APIfor Singapore

Built for Singapore service brands competing in local and regional search. Headless means two bills and two waits for the server to answer. The API can be fine while the frontend still ships a 7 second LCP. We store ready-made pages close to visitors, slim down the front end, and keep the content system you already pay for.

The Headless performance audit is free. Typical website hosting is S$150 to S$500 a year. That is their invoice. When the public site does not need that host, you save up to S$500 a year in Singapore.

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The audit

Free · $0

Your speed test scores and the yearly hosting cost, at no charge in Singapore.

Typical hosting

$150-$500/yr

What website hosting usually costs. Their bill, not ours in Singapore.

You can save

Up to $500/yr

When the paid server behind your live site can go to S$0 (pages plus a form) in Singapore.

Any CMS

Keep your stack

We start on Headless. No forced rebuild.

You pay now

$150-$500/year

Typical website hosting. WordPress cPanel, Wix, Webflow, or a small VPS in Singapore.

Live site after

$0 origin

Pages plus a form, served from servers close to your visitors. Mail and checkout stay where they belong in Singapore.

You save

Up to $500/year

Every year the public site no longer needs that host in Singapore.

Why speed is worth it

Not just a cheaper host. More of the traffic you already have in Singapore.

A snappy CMS dashboard does not help if the shopper waits 7 seconds for the hero. Headless speed is conversion on the public URL in Singapore.

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Better conversion rates

A few extra seconds on a phone is enough for a form, demo, or purchase to never happen. Faster loading of the main content (called LCP) and a page that does not jump around give your offer a chance to be read and clicked in Singapore.

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Lower bounce rates

If the first screen takes 6 to 8 seconds, many phone visitors leave before they see anything, and you never get a chance to win them back. Cut that wait and you keep more of the traffic you already paid for in Singapore.

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More engagement

Visitors tend to stay longer, scroll further, and open a second page when the site works in the first two seconds. People who can tap, tap in Singapore.

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Ads you already buy work harder

Google Ads and Meta charge you for the click either way. A faster landing page means more of those clicks turn into leads, instead of going straight back to the search results or the feed in Singapore.

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Search keeps the ranking you paid for

Core Web Vitals (Google's speed and stability checks) are one of the signals Google uses to rank pages. A fast, steady page is easier for Google to read and less likely to lose the click after it ranks in Singapore.

savings

Plus the yearly hosting cut

Typical website hosting is S$150 to S$500 a year. When the public site is pages plus a form, origin can go to S$0. Save up to S$500 a year on top of the conversion work in Singapore.

Keep more of the clicks you buy

Paid visitors stop leaving while the page is still blank in Singapore.

More forms and carts complete

Your offer is on screen while the visitor still wants it in Singapore.

People stay long enough to read

Visitors scroll and open a second page instead of hitting the back button in Singapore.

Proof you can screenshot

Test scores on the same pages, plus the bounce rate and conversions you already see in Google Analytics in Singapore.

What slows Headless

The usual drag on Headless sites

speed

Pages that still wait on a slow content system every time someone visits in Singapore.

image

A front end that loads its content in the visitor's browser instead of ahead of time in Singapore.

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Media from the CMS at original size.

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Two regions: CMS in one, frontend in another, no cache in between in Singapore.

How we help

Headless speed work we actually do

1

Pages built ahead of time, or stored on servers close to visitors, for your public pages in Singapore.

2

The API serves the last saved copy while it refreshes in the background, so editors can still publish in Singapore.

3

An image network (CDN) in front of your content system's media in Singapore.

4

Hosting: typical public origin we see is S$150 to S$500 a year. We keep the CMS. We stop the frontend from being a second slow origin in Singapore.

Headless specifics

Built for this platform, not a generic speed plugin in Singapore

Frontend is the LCP

The CMS dashboard can be fast while shoppers wait 7 seconds. We put published content in the HTML in Singapore.

Keep the CMS

Sanity, Contentful, Strapi, or WordPress as an API. Editors keep preview. We do not sell a new CMS to start in Singapore.

ISR and cache

Publishing refreshes only the page that changed. Preview settings never turn off the fast copy that shoppers get in Singapore.

Yearly hosting

Typical public origin we see is S$150 to S$500 a year. Save up to S$500 a year when shopper HTML is cached or static and the CMS stays for editors in Singapore.

How a job runs

Four steps. Faster pages, more of the clicks you already pay for in Singapore.

01

Free audit

Send the URL. In about 48 hours you get lab scores, bounce risk on the URLs ads hit, what you pay the host, and what to cut. S$0 in Singapore.

02

Fix in staging

Images, scripts, cache, and the cheap cuts first. You preview. Nothing is live until you say so in Singapore.

03

Prove it

Mobile and desktop PageSpeed on the same URLs. Then you compare bounce and conversions in the analytics you already have in Singapore.

04

Cut the yearly bill

If the public site is pages plus a form, live-site origin can go to S$0. Save up to S$500 a year. Mail stays until you cancel in Singapore.

Questions

Headless performance FAQs

Is the headless audit free?expand_more
Yes. S$0. Typical public origin we see is S$150 to S$500 a year in Singapore.
Which CMS?expand_more
Sanity, Contentful, Strapi, WordPress headless, custom. The front end is usually where the main content slows down in Singapore.
How much can we save?expand_more
Up to S$500 a year when shopper HTML is cached or static. Editors keep the CMS in Singapore.
Preview for editors?expand_more
Yes. Preview stays dynamic. Public URLs stay cached in Singapore.
Do we have to go static?expand_more
Not always. Edge cache plus a thinner client is enough for many catalogs in Singapore.
Will you replace our CMS?expand_more
Not unless you ask. We keep the CMS you trained editors on in Singapore.
Does speed actually lift conversions and cut bounce?expand_more
Speed does not rewrite a weak offer. It stops the offer from dying in the first seconds. Faster loading of the main content (LCP) and less page freezing (TBT) usually mean fewer people leave and more forms, calls, or purchases from the same traffic. We show lab scores. You watch bounce and conversions in GA4. We do not invent a lift percentage in Singapore.

Send the Headless URL. The audit is free.

S$0 to see lab scores, bounce risk on the URLs ads hit, and the S$150 to S$500 a year hosting line. Then conversions, engagement, and up to S$500 a year back when origin can go to S$0 in Singapore.

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Our team

The same people on the audit and on the work

Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Singapore.

Martin, Founder, strategy and audits in Singapore

Martin

Founder, strategy and audits

Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.

Yoana, Social and app development in Singapore

Yoana

Social and app development

Shapes social strategy and builds practical app experiences that turn attention into action in Singapore.

Mike, SEO in Singapore

Mike

SEO

Owns technical, local and content SEO so the right buyers find you when demand is highest in Singapore.

Robert, Paid media in Singapore

Robert

Paid media

Plans and manages paid search and social campaigns around qualified leads in Singapore.

Elmer, Analytics in Singapore

Elmer

Analytics

Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Singapore.

Dino, Design in Singapore

Dino

Design

Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Singapore.

Certified and experienced

Certified where it matters. Accountable for the outcome in Singapore.

Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Singapore.

Google AdsCertified
Google AnalyticsCertified
Google Tag ManagerCertified
Operating since 2010Proven experience