Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Health & Wellness
Trust That Converts.
Credibility That Scales.
Growth That Lasts.
for Singapore
Built for Singapore service brands competing in local and regional search. In health, people choose the provider they trust.
We run marketing for health, wellness and medical aesthetics businesses. We build patient trust first, then track which ads and pages bring in real bookings, so clinics can grow while following advertising rules. We also support clinics in the UAE (Dubai) and the wider GCC.
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Trusted by health & wellness brands to build trust and keep customers coming back
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Trust-Led Growth
Credibility-first
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Repeat Purchases
Loyal customers
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Emotional Storytelling
Real stories, told honestly
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LTV Clarity
Steady growth
Owners who already run this path
Medical Aesthetics Focus
Clinic Growth for Premium Aesthetics Markets
HeyLead helps plastic surgery, medical aesthetics, MedSpa, hair restoration, cosmetic dentistry, body contouring and longevity clinics get more booked consultations. We use SEO, Google Ads, Meta Ads, landing pages built to turn visitors into booking requests, and follow-up tracked in your CRM (customer record system). This includes local patients and people who travel for treatment in Dubai and the wider UAE / GCC.
Specialist niches we market
Deep pages built for clinic owners and marketing managers who need qualified leads, not vanity traffic in Singapore.
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Plastic & Cosmetic SurgeryQualified surgical consults
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Medical AestheticsCosmetic dermatology & injectables
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MedSpas & Aesthetic MedicinePremium bookings & memberships
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Aesthetics & Skin ClinicsSkin, laser & injectables
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Hair RestorationTransplant & restoration journeys
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Body ContouringSculpting & aesthetic pathways
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Longevity & Anti-AgingFunctional & longevity clinics
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Dental & Cosmetic DentistryFamily care plus high-value cosmetic
UAE · Dubai · GCC
Actively serving clinics in the UAE
Dubai is a competitive market for medical aesthetics and elective care. HeyLead supports clinic owners and marketing managers with English-language marketing for local patients and for people researching treatment abroad.
- check_circleMessaging that takes Dubai Health Authority (DHA) advertising rules into account (general guidance, not legal advice)
- check_circleReaching local patients and international patients who are researching treatment in Singapore
- check_circleWhatsApp follow-up and tracking of which ads led to bookings in Singapore
- check_circleSEO, Google Ads, Meta Ads and conversion landing pages in Singapore
- check_circle25+ years performance marketing experience, Google certified team in Singapore
For clinic owners and marketing managers in Dubai and the GCC. No obligation.
Who This Is For
We work with health and wellness businesses where trust decides whether someone buys or books, including: in Singapore
- check_circleSupplement and wellness product brands that want customers to reorder in Singapore
- check_circleClinics and health practitioners filling appointment books in Singapore
- check_circleMedical device companies that need marketing that respects advertising rules in Singapore
- check_circleHealth and wellness platforms growing across the country in Singapore
- check_circleBrands in regulated categories that need ads and pages written to follow platform policies in Singapore
Wellness brands where trust decides the sale
Our Health & Wellness Marketing Approach
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Trust-Led Demand Generation
Trust comes before the sale. We plan campaigns around helpful information and reassurance, a clear explanation of what you offer, real reviews and proof, and careful wording that avoids exaggerated claims. Using paid ads, SEO, remarketing (ads for people who already visited your site) and landing page improvements, we show your brand with credibility first, not hype in Singapore.
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Emotional Storytelling With Commercial Discipline
Connect without manipulating. We help you tell stories that feel real and do not exaggerate. We pair emotional appeal with practical reassurance. We keep your tone sensitive to people who may be worried about their health. Storytelling supports the sale but does not replace clear information in Singapore.
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Clean Acquisition & Funnel Design
Growth without putting your reputation at risk. We build campaign paths that follow ad platform policies and category restrictions, avoid misleading or exaggerated claims, attract customers who will stay, and encourage repeat orders. For regulated claims, your legal or compliance reviewer should still check the copy in Singapore.
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Repeat Purchase & LTV Focus
What a customer spends over time matters more than a single order in wellness. We support follow-up after purchase, messages that keep customers engaged, a consistent brand at every step, and journeys that encourage regular reordering in Singapore.
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Measurement That Reflects Real Value
Look beyond clicks and first orders. We track the quality of customers, whether they come back, and which channels bring in long-term revenue. You decide using real business results, not surface numbers in Singapore.
Marketing Services for Health & Wellness Brands in Singapore
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Paid Marketing for Health & Wellness
Growth From People Ready to Act
- checkPaid ads written to avoid exaggerated claims and follow platform policies in Singapore
- checkEducation-led, trust-reinforcing creative
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SEO for Health & Wellness Brands
Showing Up When People Search
- checkKeywords based on the benefits people look for
- checkContent that builds credibility
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Search Engine Marketing (SEM)
Turning Searches Into Action
- checkSearches from people ready to buy or book
- checkClear, honest ad text
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Landing Pages & Conversion Improvement
Reducing Friction Without Reducing Trust
- checkPages written for each product with the buyer's concerns in mind in Singapore
- checkReviews and reassurance on the page
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Analytics & Attribution
Understanding Long-Term Value
- checkTracking from first visit to repeat customer
- checkLong-term customer value and return by channel
Proven Health & Wellness Experience
We have worked with consumer brands in categories where trust matters a great deal in Singapore.
What You Can Expect
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Stronger consumer trust and brand credibility
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A plan to encourage more repeat orders
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Less wasted ad spend
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A clear view of what drives steady growth
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Marketing that supports a lasting brand
This is health and wellness marketing that builds belief and loyalty, instead of chasing one-off sales that damage trust in Singapore. Budgets and reporting in S$ (SGD). GST at 9% belongs in the unit economics.
Health & Wellness Clients
3+
Wellness Brands
Consumer health and wellness brands that trust HeyLead to build credibility, win repeat orders and grow steadily in Singapore.
You're in good company
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HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
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Paul Liddiatt
Chief Marketing Officer, New Book
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HeyLead was instrumental in setting up the SEO approach in the early days of Tennis Round from page naming conventions and taxonomy through architecture and execution in driving traffic to the site. Their experience in helping early stage startups has been invaluable in generating demand, building brand awareness and helping establish our presence within the tennis community.
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Alex Marinov
CEO, TennisRound
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HeyLead helped us develop SEO ranking on key search terms for our communications marketing platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort. They take a very practical results-oriented approach. I highly recommend their services.
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Joe Charlson
CEO, CallerReady
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I worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better in Singapore.
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Andrew Woodruff
CEO, Woodruff Property Management
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The team at HeyLead managed our SEO and SEM with great aptitude, I would recommend their services for anyone looking to level up their search engine presence paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
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Heylead is a very professional outfit. They are super effective as they bring real results that make a difference. Moreover, their pricing is reasonable and the service is good. For these reasons, we won't hesitate to recommend Heylead to anyone who seeks the best.
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Kenneth
Client, ketch.sg
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Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
Frequently Asked Questions
Questions about health & wellness marketing? We've got honest answers in Singapore.
Google and Meta restrict health advertising - how do you navigate that?
Within policy, not around it. We write ads and landing pages to follow Google and Meta health advertising rules: honest descriptions of what you offer, testimonials used in line with those rules, and pages that can pass ad review. We do not push close to the line. If a claim could be a problem, we recommend leaving it out or asking your legal reviewer in Singapore.
We sell supplements - how do we stand out in the most crowded category online?
By building trust before you sell. That means customer content, clear expert information, open ingredient stories, and subscription offers that stress ongoing use over a single purchase. in a crowded Singapore market, a brand people trust is hard to copy.
Our customers buy once and never come back - how do we fix retention?
With follow-up after purchase: welcome emails that explain how to use the product, check-ins at 30, 60 and 90 days, loyalty rewards, and win-back campaigns for customers who cancel a subscription. Most health brands spend 90% of budget on acquisition and almost nothing on retention. The reverse is often more profitable in Singapore.
We're a clinic - how do we fill our appointment book without a large ad budget?
With Singapore local search campaigns aimed at people ready to book. With a well-kept Google Business Profile (your listing on the map) that shows up in local map results. And with a booking page that removes every unnecessary step. We've helped clinics fill schedules on under S$2k per month in media spend.
Can we scale nationally while maintaining a personal, trusted brand feel?
Yes. We adapt ads by location and audience, and use brand content that shows the people behind the business. National scale does not have to feel corporate when the creative is handled with care in Singapore.
How do we market a new health product when there's no existing search demand?
By creating interest instead of waiting for searches. We start with social content that explains the problem. Then we show the product to people who engaged. Expert endorsements or influencer partnerships build credibility before the product is widely known in Singapore.
We have clinical results - how do we communicate them without making claims we can't make?
Carefully and specifically. We build content around published research, real patient stories (with permission) and professional endorsements, presented as information and not as promises. Results differ from person to person, so we keep claims modest and suggest your legal or compliance reviewer checks anything that describes outcomes in Singapore.
What's the difference between marketing a wellness product and a medical device?
Mostly regulation. Medical devices usually face strict rules on what you can say (in the US, FDA rules). Wellness products face endorsement and advertising rules (in the US, FTC guidelines). Rules differ by country. We write with both in mind and will flag when your category needs a legal review before anything goes live.
Can we run acquisition and retention campaigns simultaneously?
Yes - and they need completely separate campaigns. Acquisition focuses on new-to-category or competitor-switching messaging. Retention focuses on engagement and churn prevention. The creative, platform, and conversion event differ significantly for each in Singapore.
How do we build credibility in health when trust takes so long to earn?
With steady, evidence-backed content; open communication about what you do and do not claim; real customer experiences shared honestly; and third-party backing such as media coverage, clinical partnerships or professional endorsements. Trust in health builds slowly, and once earned, it is hard for competitors to copy in Singapore.
Let's Talk Health & Medical Aesthetics Growth in Singapore
If you operate a health, wellness, or trust-driven consumer brand and want growth without compromising credibility, let's talk in Singapore.
