The audit
Free · $0
Your speed test scores and the yearly hosting cost, at no charge.
Custom PHP and Laravel
Custom PHP and Laravel performance without a mystery rewrite
Marketing pages do not need to hit the app on every visit. We cache or static-render the public front, keep the app for accounts and forms, and cut the VPS bill when you are paying for CPU you never use.
The Custom PHP / Laravel performance audit is free. Typical website hosting is $150 to $500 a year. That is their invoice. When the public site does not need that host, you save up to $500 a year.
Get a free website performance audit arrow_forwardTypical hosting
$150-$500/yr
What website hosting usually costs. Their bill, not ours.
You can save
Up to $500/yr
When the paid server behind your live site can go to $0 (pages plus a form).
Any CMS
Keep your stack
We start on Custom PHP / Laravel. No forced rebuild.
You pay now
$150-$500/year
Typical website hosting. WordPress cPanel, Wix, Webflow, or a small VPS.
Live site after
$0 origin
Pages plus a form, served from servers close to your visitors. Mail and checkout stay where they belong.
You save
Up to $500/year
Every year the public site no longer needs that host.
Why speed is worth it
Not just a cheaper host. More of the traffic you already have.
If your /pricing page has to start up the whole app, people from Google Ads leave before they reach the form. Split that page off and the same ad spend starts working.
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Better conversion rates
A few extra seconds on a phone is enough for a form, demo, or purchase to never happen. Faster loading of the main content (called LCP) and a page that does not jump around give your offer a chance to be read and clicked.
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Lower bounce rates
If the first screen takes 6 to 8 seconds, many phone visitors leave before they see anything, and you never get a chance to win them back. Cut that wait and you keep more of the traffic you already paid for.
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More engagement
Visitors tend to stay longer, scroll further, and open a second page when the site works in the first two seconds. People who can tap, tap.
ads_click
Ads you already buy work harder
Google Ads and Meta charge you for the click either way. A faster landing page means more of those clicks turn into leads, instead of going straight back to the search results or the feed.
search
Search keeps the ranking you paid for
Core Web Vitals (Google's speed and stability checks) are one of the signals Google uses to rank pages. A fast, steady page is easier for Google to read and less likely to lose the click after it ranks.
savings
Plus the yearly hosting cut
Typical website hosting is $150 to $500 a year. When the public site is pages plus a form, origin can go to $0. Save up to $500 a year on top of the conversion work.
Keep more of the clicks you buy
Paid visitors stop leaving while the page is still blank.
More forms and carts complete
Your offer is on screen while the visitor still wants it.
People stay long enough to read
Visitors scroll and open a second page instead of hitting the back button.
Proof you can screenshot
Test scores on the same pages, plus the bounce rate and conversions you already see in Google Analytics.
What slows Custom PHP / Laravel
The usual drag on Custom PHP / Laravel sites
speed
Listing pages that ask the database the same question hundreds of times.
image
No CDN, so HTML and images come from one region.
javascript
Debug bars, unused packages, and sync jobs on the web box.
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Session pages cached like they were static, or the reverse.
How we help
Custom PHP / Laravel speed work we actually do
1
Split marketing URLs from app URLs. Cache the first. Keep auth on the second.
2
Database fixes (loading related data in one go, and adding indexes) where a slow server response is what delays the main content.
3
Image and font pipeline on the public front.
4
If the public site is content plus a form, a static or edge front can drop a $150-$500/year host to $0 origin plus a smaller app.
Custom PHP / Laravel specifics
Built for this platform, not a generic speed plugin
Split the URLs
Marketing pages do not need to start up Laravel. The /app and /login pages do. We cache the first group.
Keep the product
We do not rewrite your domain model. Queries, cache, and a static or edge front.
Forms still post
HTML can be cached. The form still hits the same backend and mailbox.
Yearly hosting
Typical public-site hosting we see is $150 to $500 a year. Save up to $500 a year when www is HTML and api stays on the VPS.
How a job runs
Four steps. Faster pages, more of the clicks you already pay for.
01
Free audit
Send the URL. In about 48 hours you get lab scores, bounce risk on the URLs ads hit, what you pay the host, and what to cut. $0.
02
Fix in staging
Images, scripts, cache, and the cheap cuts first. You preview. Nothing is live until you say so.
03
Prove it
Mobile and desktop PageSpeed on the same URLs. Then you compare bounce and conversions in the analytics you already have.
04
Cut the yearly bill
If the public site is pages plus a form, live-site origin can go to $0. Save up to $500 a year. Mail stays until you cancel.
Questions
Custom PHP / Laravel performance FAQs
Is the audit free?expand_more
Yes. $0. Typical public-site hosting we see is $150 to $500 a year.
Do you rewrite the app?expand_more
No unless you hire that. Public-site work is cache, queries, and a static or cached front.
How much can we save?expand_more
Up to $500 a year when www is HTML and the app stays on api. Mail and workers stay.
Queues and workers?expand_more
They stay. We keep them off the request Google and ads hit.
Forms?expand_more
They post to the same backend. HTML can still be cached or static.
Rollback?expand_more
Previous release. We do not own your deploy unless you want us to.
Does speed actually lift conversions and cut bounce?expand_more
Speed does not rewrite a weak offer. It stops the offer from dying in the first seconds. Faster loading of the main content (LCP) and less page freezing (TBT) usually mean fewer people leave and more forms, calls, or purchases from the same traffic. We show lab scores. You watch bounce and conversions in GA4. We do not invent a lift percentage.
Send the Custom PHP / Laravel URL. The audit is free.
$0 to see lab scores, bounce risk on the URLs ads hit, and the $150 to $500 a year hosting line. Then conversions, engagement, and up to $500 a year back when origin can go to $0.
Get a free website performance audit arrow_forwardOur team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓