Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Home Services and Trades
Spa-Level Baths.
Waterproof Peace.
More Reno Sign-Ups.
A bathroom remodel means weeks without a shower and a real fear of leaks behind the tile. We help you reach owners who are ready to sign and want one company running all the trades.
We build the ads, website and call tracking that bring you bathroom remodel consults from owners ready to sign. No leads that collect five quotes and then go quiet.
handshake verified star
Trusted by bathroom renovation businesses to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
Our bathroom marketing is built for renovators who win on waterproof compliance, design practicality and trade sequencing, not undercutting on cosmetic-only facelifts.
check_circle Bathroom renovation builders managing full trades
check_circle Primary bathroom specialists doing master suite upgrades
check_circle Accessibility and wet room modification experts
check_circle Condo bathroom remodelers who know building approval rules
check_circle Design-supply-install firms with showroom consults
Who buys, and what they search
groups
Who you are marketing to
- personHomeowners upgrading primary bathrooms
- personFamilies renovating main and kids bathrooms
- personOwners fixing failed DIY or aging wet areas
- personApartment residents replacing original 1980s baths
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What buyers search for
searchbathroom renovation company near mesearchmaster bath renovation cost quotesearchwet room installation specialistsearchapartment bathroom remodel buildersearchaccessible bathroom renovation
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Ready to book
- boltConsult forms with bath photos and scope selected
- boltLeads mentioning mold, leaks or failed tiles
- boltBuilding or condo details provided upfront
- boltReturn visits to waterproof and timeline content
What drives their decision
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Waterproof and ventilation competence visible upfront
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Design that fits plumbing realities
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Single point of trade coordination
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Reviews on dust control and hitting handover dates
How we capture intent
search
Bath-type SEO
Primary bath, guest bath, wet room, apartment and accessibility pages.
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Consult-intent ads
Campaigns with photo upload consult forms and waterproof messaging.
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Bath transformation proof
GBP before-after albums and reviews on trade coordination.
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Consult confirmation
Rapid appointment booking and pre-consult checklists.
my_locationRenovation-heavy suburbs, apartment towers, aging housing stock with original wet areas.
Our Bathroom Renovations Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Bathroom Renovations marketing services
search
SEO for Bathroom Renovations
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "bathroom renovation company near me"
- checkClear answers to questions people ask when comparing options like "master bath renovation cost quote"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Bathroom Renovations
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "bathroom renovation company near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Bathroom Renovations
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how bathroom renovations customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
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Web Design for Bathroom Renovations
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "wet room installation specialist" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
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Analytics for Bathroom Renovations
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Bathroom Renovations
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
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AI Optimization for Bathroom Renovations
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "bathroom renovation company near me"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More qualified bathroom consult bookings
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Higher attach on primary bath and master suite packages
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Accessibility modification lead pipeline
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Clear cost per signed reno with waterproof proof content
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Local Google results that show your finished bathrooms before anyone calls
This is bathroom renovations marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about bathroom renovations marketing? We have got honest answers.
How do you tell people ready to sign from quote collectors?
Pages on waterproofing, timelines and budgets draw serious readers. The consult form asks which room, what scope and when work should start, so casual price checkers tend to drop out. You decide which requests deserve a site visit.
Can you promote accessible showers and wet rooms?
Yes. Level-entry showers, wet rooms and grab rails get their own pages and ads, with photos of real rooms and clear words about how the work is done. Families helping an older relative often search on their behalf, and the pages speak to them.
Apartment bathrooms need building approval. Can marketing help?
It can ease the early questions. Pages explain approval steps, work hours, lift use and waterproofing paperwork in general terms, and the form asks for building details. Your own approvals knowledge stays the real value.
How do you compete with handyman refreshes and cheap packages?
We show what a full job contains that a cosmetic refresh does not: sealed walls and floors, one team for every trade and a clear handover. Buyers who understand the difference stop comparing line by line.
People research bathrooms for months. How do you keep up?
Search pages catch them when they look, and follow-up ads and guides on ventilation, waterproofing failures and budgets keep you on the shortlist. Early planners can leave details for a guide without committing to a visit.
Can we see which bathroom type brings the most contracts?
Yes. Each lead is tagged by room type and package, such as ensuite, main bathroom or accessible conversion. Once you record signed jobs we compare sources and value by type.
What does HeyLead handle on a bathroom project?
We plan and run the marketing and report on it. Design, quoting, trades, waterproofing standards and contracts stay with you. We never promise rankings, lead counts or returns.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Renovate More Bathrooms
If you renovate bathrooms and want more signed wet-area projects without quote collectors, let us talk.