Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Home Services and Trades
Hold the Slope.
Engineered Walls.
More Earth Works.
A homeowner with a sloped yard or a failing wall does not want garden edging. They want a wall that holds, drains and passes the city permit, built by someone who understands soil and water.
We run the local search and ads that bring in site visit requests for structural retaining walls, and keep out people who only want a per-foot price for a stack of blocks.
handshake verified star
Trusted by retaining wall builders to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
Built for wall contractors who win on engineering, drainage detail and safe excavation, not on the lowest price for a wall that fails after the next big rain.
check_circle Engineered block and concrete retaining wall builders
check_circle Timber wall specialists working on slopes
check_circle Commercial site-work contractors building walls for developments
check_circle Pool and property-line wall builders
check_circle Excavation crews who add retaining walls to their work
Who buys, and what they search
groups
Who you are marketing to
- personHomeowners with a sloped yard who want usable space
- personPool owners who need a safe, code-compliant wall
- personDevelopers cutting building pads and handling runoff
- personOwners fixing failed DIY or aging timber walls
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What buyers search for
searchretaining wall builder near mesearchengineered retaining wall quotesearchconcrete block retaining wall costsearchpool retaining wall specialistsearchslope stabilization contractor
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Ready to book
- boltSite photos showing slope height and soil
- boltInquiries that mention an engineer or the city
- boltDeveloper contacts with lot details
- boltCalls requesting site inspection this week
What drives their decision
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Engineering certification and drainage design
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Photo proof of similar heights and soils
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An honest plan for excavation and equipment access
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Reviews on stability years after install
How we capture intent
search
Wall-type SEO
Engineered block, timber, pool boundary and civil pages.
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Inspection-intent ads
Campaigns with slope photo upload and engineering messaging.
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Wall stability proof
Photos of wall height and drainage work on your Google Business Profile (your map listing), plus reviews that mention engineering help.
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Site inspection speed
Fast callbacks and site inspection booking, including help coordinating a soil report.
my_locationHilly neighborhoods, new developments on slopes and areas with many pools that need property-line walls.
Our Retaining Walls Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Retaining Walls marketing services
search
SEO for Retaining Walls
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "retaining wall builder near me"
- checkClear answers to questions people ask when comparing options like "engineered retaining wall quote"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Retaining Walls
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "retaining wall builder near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Retaining Walls
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how retaining walls customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
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Web Design for Retaining Walls
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "concrete block retaining wall cost" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
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Analytics for Retaining Walls
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Retaining Walls
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
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AI Optimization for Retaining Walls
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "retaining wall builder near me"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More site inspections booked, including jobs that need a soil report
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More quotes for engineered walls, fewer for garden edging
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Inquiries from developers and builders who need a wall subcontractor
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Clear cost per signed wall by height and material
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Educational content on drainage and failure prevention
This is retaining walls marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about retaining walls marketing? We have got honest answers.
How do you keep out garden-edging requests?
Pages and ads state the kind of retaining walls you build and when an engineer is involved. The form asks for slope photos, and keywords point at structural walls, so people who only want a border drop out.
Can you help us win developer and builder work?
Yes. We build pages for developers and builders that show past projects, how you work with soil engineers, your insurance and your crew capacity. That gives a project manager a reason to call you first.
Do pool and boundary walls need their own pages?
Yes. Pool owners care about safety rules and a tidy edge, and boundary owners care about who owns the wall. Separate pages answer both sets of questions before the first call.
How do you explain engineering costs upfront?
We publish plain guides on why an engineer's design matters and what it adds to the price. Buyers who understand that before the quote are less shocked by it and more likely to book.
Do you cross-sell drainage and excavation?
Yes. Bundle pages for jobs with slope and water problems let you sell the wall, the drainage and the excavation together, which raises the size of the job.
Does heavy rain change when people search?
Yes. Searches for leaning and failing walls climb after wet spells, and new builds peak in dry building seasons. We prepare repair pages and budgets ahead of both, using your own job history.
Can we track home walls and commercial walls apart?
Yes. Each lead is tagged as a home job or a commercial job, and the campaigns are kept separate. Reports show which kind of work your marketing wins, and we never promise lead counts.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Quote More Retaining Walls
If you build retaining walls and want more engineered projects and fewer low-scope price requests, let us talk.