Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Industry expertise · built around buyers
Home Services Marketing for Singapore Contractors and Renovators
For Singapore aircon servicers, renovation contractors, plumbers, electricians and other home trades. Residents of HDB flats, condominiums and landed homes search on mobile, check Google reviews, and often message on WhatsApp before they call. We run local search, Google Ads, Meta Ads and websites that bring in genuine enquiries, with reports in Singapore dollars showing the jobs behind them.
Explore industries
Open for growth Photo by Mikael Blomkvist on Pexels
Owners who already run this path
HDB, condo and landed homes are bought differently
Work in an HDB flat, a condominium unit and a landed house raises different worries. Flat and condo owners ask about management rules, working hours and neighbours, while landed owners ask about roofs, tiling, fencing and waterproofing. Pages and ads should say which home types you serve, show finished work in similar homes, and offer a fast way to message or call.
Aircon servicing, leaks and the rainy months
Heat keeps aircon servicing, chemical wash and repair in steady demand, while heavy rain brings leaks, waterproofing and pest calls. Before Chinese New Year and other festive periods, cleaning, painting and handyman bookings tighten. We plan around those rhythms, build clear booking pages for recurring servicing, and pause spend when your calendar is already full in Singapore.
Licensing and approvals for renovation work
Regulated trades such as electrical work need the right licensed people, and renovation in flats and condominiums usually involves approval or notice under building rules. We never claim approvals or credentials for you, show only what you can prove, and leave licensing and permit questions with you and your licensing body. HeyLead holds no trade licence and does not do the work in Singapore.
Singapore dollars, GST and WhatsApp tracking
Many Singapore enquiries start in WhatsApp, so we track chat taps alongside calls and forms. Quotes should state whether prices include GST, what the visit covers and how soon someone can attend. Reports are in Singapore dollars, link enquiries to booked jobs where you share outcomes, and avoid ranking promises or invented figures. You see which services and neighbourhoods bring in real work.
Mobile first, after work and on weekends
Most searches for a contractor happen on a phone, often late in the evening or on a weekend, when residents finally have time to sort out repairs. Pages need to open fast on mobile data, with a call button and a WhatsApp link visible without scrolling, and with forms short enough to finish one-handed on a crowded train. We check how your listing and ads look on small screens and set ad schedules around the hours when your team can reply quickly, since a slow answer usually sends the resident to the next firm in Singapore.
Proof that works for flats and condos
Before and after photos from comparable homes do more than any slogan. A buyer with a three-room flat wants to see another three-room flat, tidy and finished. Short captions naming the work done and the type of home help, as long as you have the owner's consent for any photo, and they also give search engines useful context about each project. We organise your gallery by job type, so each service page shows relevant examples instead of one long, mixed album that nobody scrolls through in Singapore.
Start narrow, then widen
A new campaign works well when it begins with one or two services and a handful of estates, rather than the whole island at once. We watch which enquiries turn into confirmed visits, then add services or areas one at a time as proof builds. This keeps spend under control and shows clearly what pays. If your team is stretched, we slow down instead of forcing more volume, because a rushed visit costs more goodwill than a short wait in Singapore.
Home Services and Trades
ExploreHVAC and Aircon arrow_forward ExplorePlumbing arrow_forward ExploreElectrical arrow_forward ExploreRoofing arrow_forward ExplorePest Control arrow_forward ExplorePainting arrow_forward ExploreHandyman arrow_forward ExploreLandscaping and Gardening arrow_forward ExplorePool Maintenance arrow_forward ExploreCarpentry arrow_forward ExploreTiling arrow_forward ExploreFlooring arrow_forward ExploreFencing and Gates arrow_forward ExploreDecking arrow_forward ExploreConcreting arrow_forward ExploreBricklaying arrow_forward ExplorePlastering arrow_forward ExploreRendering arrow_forward ExploreGuttering arrow_forward ExploreWaterproofing arrow_forward ExploreGlaziers and Glass arrow_forward ExploreGarage Doors arrow_forward ExploreBlinds, Curtains and Shutters arrow_forward ExploreAppliance Repair arrow_forward ExploreTree Services and Arborists arrow_forward ExplorePaving and Driveways arrow_forward ExploreKitchen Renovations arrow_forward ExploreBathroom Renovations arrow_forward ExploreHome Renovations and Extensions arrow_forward ExploreSheds, Patios and Carports arrow_forward ExploreRetaining Walls arrow_forward ExploreScaffolding arrow_forward ExploreDemolition arrow_forward ExploreMold Remediation arrow_forward ExploreWildlife Removal arrow_forward ExploreDuct Cleaning arrow_forward ExploreDryer Vent Cleaning arrow_forward ExploreSeptic and Sewer Services arrow_forward ExploreFoundation Repair arrow_forward ExploreIrrigation and Sprinkler Repair arrow_forward ExploreGenerator Installation arrow_forward ExploreJunk Removal arrow_forward ExploreHome Inspection arrow_forward ExploreGarage Floor Coating arrow_forward ExploreSiding and Exterior Cladding arrow_forward ExploreCrawl Space Encapsulation arrow_forward ExploreWater Treatment and Well Pumps arrow_forward ExploreLawn Care and Mowing arrow_forward ExploreAircon Chemical Wash arrow_forward ExploreGeneral Contractors arrow_forward ExploreInterior Design arrow_forward ExploreHome Theater and AV arrow_forward ExploreElevator Maintenance arrow_forward
Questions about this hub
Which Singapore trades do you work with? expand_more
Aircon servicing, renovation, plumbing, electrical, pest control, cleaning-adjacent trades, interior design and most other home services. Aircon chemical wash and similar niche services get their own search wording. If residents book by call or message, we can usually plan for it in Singapore.
Who does what, you or us? expand_more
HeyLead does the marketing: search, ads, websites and tracking. You decide jobs, pricing, scheduling and anything involving licences, permits or building rules in Singapore.
Can you track WhatsApp enquiries? expand_more
Yes, we track taps on WhatsApp buttons alongside calls and forms, so they show up in the report with their source. We cannot see what is said inside the chat, so outcomes depend on you sharing which chats became jobs in Singapore.
Can you target only HDB or only condo customers? expand_more
Partly. We can write ads and pages for each home type and set locations to match, but search platforms do not let us select residents by flat type. Message wording does most of the filtering in Singapore.
How do we begin? expand_more
Request the free audit and we will review your Google Business Profile, website, ads and tracking. If you proceed, we need access to those accounts, which stay under your ownership in Singapore.
Do I need a Chinese or Malay version of my site? expand_more
Not necessarily. Many residents search in English, but some trades do better with a short page or ad in another language. We can discuss this after seeing who actually enquires, and we only add languages your team can handle in Singapore.
Can you work with a team that answers only on WhatsApp? expand_more
Yes. We set up WhatsApp buttons with a pre-filled message so you can tell which page or ad the chat came from. Quick replies matter, since people often message several firms at once in Singapore.
How do you treat agency partners and referral platforms? expand_more
We explain how each platform charges and how many enquiries are shared with competitors. Some owners use them for volume, others prefer owning their own enquiries through search and a website. The choice is yours; we simply help you compare using the booked jobs in Singapore.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Singapore.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Singapore.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Singapore.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Singapore.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Singapore.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Singapore.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Singapore.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Singapore.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Singapore.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Singapore.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Singapore.
Certified and experienced
Certified where it matters. Accountable for the outcome in Singapore.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Singapore.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓