Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Home Services and Trades
More Maintenance Contracts.
Contracts and Repairs Apart.
For Independent Contractors. for Singapore
Built for Singapore service brands competing in local and regional search. A facilities manager with a service contract up for renewal talks to two or three lift companies before they sign. We bring those maintenance contracts in, and keep new-install and home lift searches in their own path.
We build the search, ads and enquiry pages.
handshake verified star
Trusted by independent lift maintenance contractors in Singapore to turn local demand into booked work Serving Central, East (Tampines), West (Jurong), North (Woodlands) and North-East (Punggol) across Central, East, West, North and North-East.
Who This Is For
For owners of an independent lift maintenance contractor who want more maintenance contracts, with contract and repair demand measured separately and no spend on jobs, home lifts or new-build installation searches in Singapore.
check_circle Owners growing a single independent firm beyond referrals from the managers they already serve
check_circle Contractors that take repair callouts and want that work tracked on its own as a route into contracts
check_circle Firms with technician capacity to put under contract in the next year
check_circle Contractors taking over a portfolio from a manufacturer's service arm who need the enquiries to follow
check_circle Owners who want enquiries from facilities managers ready to renew, not job seekers or home lift shoppers
check_circle Two-depot firms that need each depot visible on the map
Who buys, and what they search
groups
Who you are marketing to
- personFacilities managers with a maintenance contract up for renewal in the next six months in Singapore
- personProperty managers and a management corporation (MCST) or town council comparing an independent firm with the manufacturer's renewal quote in Singapore
- personOwners and managers with a car out of service who need a callout today in Singapore
- personOwners planning modernisation of older units who want a survey and a quote in Singapore
- personManagers taking over a building who need a maintenance log and a new contract in Singapore
- personConsultants and managing agents looking for a contractor that replies quickly and reports clearly in Singapore
travel_explore
What buyers search for
searchlift maintenance contractsearchlift maintenance company near mesearchlift repair near mesearchBCA registered lift contractorsearchlift modernisationsearchlift service contract cost
bolt
Ready to book
- boltA form or call that names a building, an equipment type, a renewal date or a fault in Singapore
- boltReturn visits to the terms page and the modernisation section in Singapore
- boltSearches that pair a service with a neighbourhood or a business district in Singapore
- boltA survey requested online outside office hours
What drives their decision
check_circle
Proof that the firm holds the BCA registration and can maintain their equipment, not a listings site in Singapore
check_circle
A clear statement of what a visit covers, how callouts are charged and the response commitment, readable before the call in Singapore
check_circle
Reviews that mention response times, the technicians and how inspections went in Singapore
check_circle
A survey they can request online with a reply the same day in Singapore
How we capture intent
search
Contract and repair SEO
Separate pages for maintenance contracts, repairs and callouts, modernisation and inspection support, each written for the question the manager asked in Singapore.
ads_click
Intent-split Google Ads
Contract and repair campaigns with their own budgets, and exclusions for jobs, courses, home lifts, stairlifts and new-build installation searches in Singapore.
verified
Credentials page
A page that states your BCA registration grade under workhead RW02B, in the words of the body that grants each one, and nothing more in Singapore.
chat
Same-day survey replies
Alerts and follow-up so every survey request gets an answer the same day, including the ones that arrive after hours, and every repair call reaches the callout line in Singapore.
my_locationRadius targeting around each depot, weighted toward the business districts and building portfolios your technicians already cover, with no spend on areas you cannot reach within your response commitment in Singapore.
Our Lift Maintenance Marketing Approach
01
flight_takeoff
Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer in Singapore.
02
filter_alt
Better-Quality Leads
Not every lead is worth your time. We filter out casual enquiries early, focus on people ready to book, and steer leads toward the customers you actually want in Singapore.
03
auto_awesome
Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded Singapore market.
04
event
Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation in Singapore.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business in Singapore.
Lift Maintenance marketing services
search
SEO for Lift Maintenance
Help nearby customers find you on Google before they call a competitor in Singapore
- checkService and location pages built around searches like "lift maintenance contract" in Singapore
- checkClear answers to questions people ask when comparing options like "lift maintenance company near me" in Singapore
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Singapore
query_stats
SEM for Lift Maintenance
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Singapore
- checkGoogle Ads campaigns for "lift maintenance contract" and similar high-intent searches in Singapore
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Singapore
- checkLanding pages that match the ad and lead to calls or bookings in Singapore
ads_click
Meta Ads for Lift Maintenance
Reach the right local audience on Facebook and Instagram with proof-led ads in Singapore
- checkLocation and interest targeting matched to how lift maintenance customers decide in Singapore
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Singapore
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Singapore
web
Web Design for Lift Maintenance
Pages that make it easy to understand the offer and take the next step in Singapore
- checkPages built for searches like "lift repair near me" and for quote or booking requests in Singapore
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Singapore
- checkForms, tap-to-call buttons and booking steps tested on phones in Singapore
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Singapore.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Singapore.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Singapore.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Singapore.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Singapore.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Singapore.
Certified and experienced
Certified where it matters. Accountable for the outcome in Singapore.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Singapore.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
check
More contract enquiries from facilities managers, property managers and boards who are ready to renew in Singapore
check
Contract and repair demand split into separate campaigns, pages and reports in Singapore
check
A clear cost per contract enquiry by channel
check
Service and terms pages reviewed against the words of each BCA registration and membership you hold in Singapore
check
A credentials page that states your BCA registration grade under workhead RW02B plainly, so nobody mistakes the firm for a listings site in Singapore
This is lift maintenance marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Singapore.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Singapore.
Budgets and reporting in S$ (SGD). GST at 9% belongs in the unit economics.
You are in good company
starstarstarstarstar
format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
person
Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
person
Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
person
Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
person
Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
person
Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about lift maintenance marketing? We have got honest answers in Singapore.
What does lift maintenance contractor marketing include?
Lift maintenance contractor marketing for an independent firm includes a company page that states your BCA registration grade under workhead RW02B, separate pages for maintenance contracts, repairs and callouts, modernisation and the annual inspection and test support, a contract page that explains what a visit covers and how response times work, a page for facilities managers and property managers, Google Business Profile upkeep for each depot, Google Ads split by contract, repair and modernisation intent with exclusions for jobs, courses, home lifts and new-build installation, Meta retargeting for managers still comparing firms, and call and form tracking that reports cost per contract enquiry. HeyLead does the marketing. The contractor keeps every technical and pricing decision in Singapore.
Is this for manufacturers, home lift dealers or listings sites?
No. This service is only for independently owned lift maintenance contractors. A manufacturer's head office, a home lift retailer and a directory that sells leads buy marketing differently and are not who these pages are written for. We never describe a firm as licensed, registered or a member of anything unless it is, because those words belong to the body that grants them, not to marketing in Singapore.
How is marketing a lift maintenance firm different from marketing a plumber?
The buyer is a facilities manager, a property manager or a management corporation (MCST) or town council, not a homeowner with a leak. They are tied into a contract with a renewal date, they compare two or three firms on response time, coverage and price, and they ask about inspections and parts before they ask about anything else. So the marketing leads with who holds the BCA registration, what a maintenance visit covers, how fast a trapped-passenger call is answered and how the contract handles parts, rather than same-day booking and a coupon. Campaigns separate contracts from repairs and modernisation, the facilities manager is an audience in their own right, and the firm has to explain what it adds over the manufacturer's own service arm without running it down in Singapore.
What rules apply to lift maintenance contractor marketing in Singapore?
BCA says regular maintenance and testing of lifts and escalators are required under Regulation 39 of the Building Control (Fixed Installations) Regulations 2025, that owners should engage only BCA-registered fixed-installation contractors, and that annual inspection and testing of all lifts is carried out by a BCA-registered fixed-installation service contractor with an independent SPE or FI Inspector present. Your pages state your registration grade under workhead RW02B in BCA's words and explain how your maintenance schedule and the annual test fit together. Every claim about response times, coverage and test support is yours to confirm before it runs, and we never promise a passed test or a breakdown-free year in any ad or on any page in Singapore.
Can you keep contract intent and repair intent apart?
Yes, and it is the core of how we structure the account. Contract searches skew toward managers with a renewal coming up or a new building to hand over. Repair searches skew toward a building with a lift out of service today. Each gets its own campaign, landing page, budget and report, so you can see which one brings contracts and which one brings callouts, and price each accordingly in Singapore.
Will you use client logos and testimonials?
Only with written permission you already hold. We never present one building's experience as what every building gets, we do not write or buy reviews, and we do not promise a passed inspection, a breakdown-free year or a saved contract in any ad or on any page in Singapore.
How do you compete with the manufacturers' own service arms?
By answering the questions a facilities manager asks when the manufacturer's renewal quote lands: can an independent firm maintain this equipment, what parts can it source, how fast does it respond and what does the contract cover. Your pages answer each plainly, with your own figures, and never name a manufacturer or run one down. The manager decides in Singapore.
How do you bring in facilities managers as well as building owners?
With a page written for them: what a handover needs, what the maintenance log looks like, how callouts are reported and how the contract renews. Plus search presence for the terms managers and their assistants actually use. Your team gets a link to send after a site visit, and reports show how many enquiries arrive through it in Singapore.
How do you track a contract back to marketing?
Calls, forms and quote requests are tagged with the search, ad or page behind them. Where your service software records contracts signed and units under maintenance, we link those back so reports show cost per contract enquiry in SGD and, where you share it, cost per signed contract. You see contracts, not clicks.
Do you promise rankings, contract numbers or a renewal?
No. Nobody can promise a search position, and contract numbers depend on Singapore neighbourhoods, your pricing, your response times and how your office answers the phone. What we promise is clear pages, tightly controlled campaigns and honest reporting on the enquiries that result.
What do you need from us to start?
Your website address, your contract tiers and what each covers, your response time commitments, the equipment types you maintain, which services you want more of, and any Google Ads, Meta or analytics accounts you run. We begin with a free audit and tell you what we would fix first in Singapore.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Singapore.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Singapore.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Singapore.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Singapore.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Singapore.
Let's Bring In Maintenance Contracts
If you own an independent lift maintenance contractor and want enquiries from managers ready to renew, let's talk. We start with your website, your contract tiers and your response commitments in Singapore.