Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Home Services and Trades
Small Jobs in Singapore.
Big Trust.
Repeat Calls.
Built for Singapore service brands competing in local and regional search. Most homeowners have a list of small jobs they keep putting off. We help you be the reliable local handyman they call first, instead of competing with S$79-an-hour ads from unlicensed gig workers.
We build the ads, website and call tracking that turn odd jobs into repeat customers and bigger remodel referrals. No low-ticket leads that never answer the phone in Singapore.
handshake verified star
Trusted by handyman services to turn local demand into booked work Serving Central, East (Tampines), West (Jurong), North (Woodlands) and North-East (Punggol) across Central, East, West, North and North-East.
Who This Is For
Our handyman marketing is built for operators who win on showing up, doing it right and communicating clearly, not being the cheapest TaskRabbit alternative in Singapore. Campaigns follow Google.com.sg and how local buyers actually enquire. Handyman demand shows up on Google.com.sg as "handyman near me reliable" and "property maintenance handyman". We build marketing around neighbourhood and planning-area pages across the CBD, Tampines, Jurong, Woodlands and Punggol, HDB estate and neighbourhood names. Handyman buyers book through WhatsApp and a local Singapore number. Proof that converts here is Google reviews, a Singapore phone number, and UEN on the profile. Slow replies lose the job to Google Business Profile and local Facebook groups. Reporting is in S$ (SGD); GST at 9% belongs in the unit economics.
check_circle Handyman operators covering the CBD, Tampines, Jurong, Woodlands and Punggol
check_circle Teams that need "handyman near me reliable" and "property maintenance handyman" on Google.com.sg
check_circle Businesses booking through WhatsApp and a local Singapore number, not a shared directory
check_circle Owners who want proof via Google reviews, a Singapore phone number, and UEN on the profile
Who buys, and what they search
groups
Who you are marketing to
- personBusy homeowners with growing to-do lists in Singapore
- personLandlords fixing between-tenant punch lists in Singapore
- personProperty managers outsourcing small maintenance in Singapore
- personOlder homeowners needing accessibility and safety fixes in Singapore
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What buyers search for
searchhandyman near me reliablesearchproperty maintenance handymansearchdoor repair handyman servicesearchdeck repair handyman quotesearchsenior home modification handyman
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Ready to book
- boltForms listing multiple tasks or half-day availability in Singapore
- boltProperty manager email domains on leads in Singapore
- boltCalls asking for this week scheduling with budget mentioned in Singapore
- boltRepeat bookings from same phone number within 90 days in Singapore
What drives their decision
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Confirmed arrival windows and communication in Singapore
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Insurance and scope clarity on what you will and will not do in Singapore
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Reviews citing multiple jobs completed over time in Singapore
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Fair minimums that signal professional service, not side gigs in Singapore
How we capture intent
search
Task-cluster SEO in Singapore
Pages for door repair, drywall patches, deck fixes and property maintenance with suburb coverage in Singapore.
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Minimum-job paid search in Singapore
Keywords for reliable handyman and property maintenance with negatives on free and hourly-only bargain hunters in Singapore.
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Local reliability signals in Singapore
GBP with service list, before-and-after photos and reviews mentioning punctuality.
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Show-up trust in Singapore
Instant booking confirmations and SMS day-before reminders to cut no-shows in Singapore.
my_locationmarketing geo for handyman covers the CBD, Tampines, Jurong, Woodlands and Punggol with neighbourhood and planning-area pages.
Our Handyman Marketing Approach
01
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Handyman demand on Google.com.sg
Handyman shows up as "handyman near me reliable" and "property maintenance handyman" on Google.com.sg. We capture neighbourhood and planning-area pages across the CBD, Tampines, Jurong, Woodlands and Punggol, HDB estate and neighbourhood names.
02
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Leads that can book via WhatsApp and a local Singapore number
We filter tyre-kickers and job-seekers. The booking path is WhatsApp and a local Singapore number. Proof that converts is Google reviews, a Singapore phone number, and UEN on the profile, not a shared directory lead.
03
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Local proof, not a price race
Messaging names coverage, Google reviews, a Singapore phone number, and UEN on the profile, and response time. Slow replies lose handyman jobs to Google Business Profile and local Facebook groups.
04
event
From click to booked work
Quote, follow-up and repeat work run through WhatsApp and a local Singapore number. Reporting is in S$ (SGD); GST at 9% belongs in the job maths.
05
insights
Attribution under PDPA-safe forms and chat logs
Every handyman enquiry keeps source, campaign and page. PDPA-safe forms and chat logs is in the tag plan in Singapore.
Handyman marketing services
search
SEO for Handyman in Singapore
Help nearby customers find you on Google before they call a competitor in Singapore
- checkService and location pages built around searches like "handyman near me reliable" in Singapore
- checkClear answers to questions people ask when comparing options like "property maintenance handyman" in Singapore
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Singapore
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SEM for Handyman in Singapore
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Singapore
- checkGoogle Ads campaigns for "handyman near me reliable" and similar high-intent searches in Singapore
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Singapore
- checkLanding pages that match the ad and lead to calls or bookings in Singapore
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Meta Ads for Handyman in Singapore
Reach the right local audience on Facebook and Instagram with proof-led ads in Singapore
- checkLocation and interest targeting matched to how handyman customers decide in Singapore
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Singapore
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Singapore
web
Web Design for Handyman in Singapore
Pages that make it easy to understand the offer and take the next step in Singapore
- checkPages built for searches like "door repair handyman service" and for quote or booking requests in Singapore
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Singapore
- checkForms, tap-to-call buttons and booking steps tested on phones in Singapore
monitoring
Analytics for Handyman in Singapore
See which channels bring real enquiries and new customers in Singapore
- checkCall, form and chat tracking by campaign and landing page in Singapore
- checkReporting tied to qualified leads and new customers, not vanity clicks in Singapore
- checkDashboards your team can use to decide where to spend more or cut back in Singapore
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CRM Integration for Handyman in Singapore
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Singapore
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Singapore
- checkSource tags so every sale traces back to the marketing that brought it in Singapore
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Singapore
psychology
AI Optimisation for Handyman in Singapore
Make your business easier for AI search tools to understand and recommend in Singapore
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Singapore
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Singapore
- checkMonitoring how AI surfaces your brand for searches like "handyman near me reliable" in Singapore
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Singapore.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Singapore.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Singapore.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Singapore.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Singapore.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Singapore.
Certified and experienced
Certified where it matters. Accountable for the outcome in Singapore.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Singapore.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified handyman enquiries from "handyman near me reliable" on Google.com.sg
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Less spend lost to Google Business Profile and local Facebook groups in Singapore
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Faster replies on WhatsApp and a local Singapore number
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A clear view of which channel booked the work
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More booked jobs above your minimum ticket threshold in Singapore
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Repeat booking rate growth through email and retargeting in Singapore
This is handyman marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Singapore.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Singapore.
Budgets and reporting in S$ (SGD). GST at 9% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about handyman marketing? We have got honest answers in Singapore.
Most handyman enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.sg we split "handyman near me reliable" from cheap research. The filter is WhatsApp and a local Singapore number plus Google reviews, a Singapore phone number, and UEN on the profile, not another form field.
How quickly will Handyman see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.sg compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "handyman near me reliable" and booking via WhatsApp and a local Singapore number perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.sg and neighbourhood and planning-area pages. Every lead has a source. PDPA-safe forms and chat logs is in the measurement plan.
How do people choose a handyman in Singapore?
Reliability matters most. They look for someone who confirms an arrival window, answers messages, states what they will and will not do and has reviews saying they came back when promised. Price matters, but fear of a no-show weighs more in Singapore. Campaigns follow Google.com.sg and how local buyers actually enquire.
What is a good handyman lead in Singapore?
Someone in Singapore with several tasks, a preferred day and enough detail to book a half-day or more. A message with a job list and a couple of photos is ideal. A request for a single quick favour at the lowest price is not.
Everyone wants a one-hour job for almost nothing. How does marketing help in Singapore?
Ads, pages and forms state your minimum booking and invite job lists. People who want a favour tend to drop out early, and the ones who stay are worth the van trip. The phone script explains the minimum politely in Singapore.
Can we market to landlords and property managers separately in Singapore?
Yes. They search for repairs between tenants and ongoing maintenance, and they care about response time and repeat service. They get their own pages, ads and tracking, so their calls do not get lost among home customers in Singapore.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Singapore.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Singapore.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Singapore.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Singapore.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Singapore.
Let's Book More Handyman Work in Singapore
If you run a handyman business and want more profitable booked jobs without racing unlicensed undercutters, let us talk in Singapore.