Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Home Services and Trades
Small Jobs.
Big Trust.
Repeat Calls.
Most homeowners have a list of small jobs they keep putting off. We help you be the reliable local handyman they call first, instead of competing with $79-an-hour ads from unlicensed gig workers.
We build the ads, website and call tracking that turn odd jobs into repeat customers and bigger remodel referrals. No low-ticket leads that never answer the phone.
handshake verified star
Trusted by handyman services to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
Our handyman marketing is built for operators who win on showing up, doing it right and communicating clearly, not being the cheapest TaskRabbit alternative.
check_circle Licensed handyman businesses with minimum job policies
check_circle Property managers needing reliable punch-list contractors
check_circle Senior living and accessibility modification specialists
check_circle Handyman teams referring larger trade work to partner contractors
check_circle Owner-operators scaling from solo van to small crew
Who buys, and what they search
groups
Who you are marketing to
- personBusy homeowners with growing to-do lists
- personLandlords fixing between-tenant punch lists
- personProperty managers outsourcing small maintenance
- personOlder homeowners needing accessibility and safety fixes
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What buyers search for
searchhandyman near me reliablesearchproperty maintenance handymansearchdoor repair handyman servicesearchdeck repair handyman quotesearchsenior home modification handyman
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Ready to book
- boltForms listing multiple tasks or half-day availability
- boltProperty manager email domains on leads
- boltCalls asking for this week scheduling with budget mentioned
- boltRepeat bookings from same phone number within 90 days
What drives their decision
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Confirmed arrival windows and communication
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Insurance and scope clarity on what you will and will not do
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Reviews citing multiple jobs completed over time
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Fair minimums that signal professional service, not side gigs
How we capture intent
search
Task-cluster SEO
Pages for door repair, drywall patches, deck fixes and property maintenance with suburb coverage.
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Minimum-job paid search
Keywords for reliable handyman and property maintenance with negatives on free and hourly-only bargain hunters.
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Local reliability signals
GBP with service list, before-and-after photos and reviews mentioning punctuality.
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Show-up trust
Instant booking confirmations and SMS day-before reminders to cut no-shows.
my_locationTight radius for quick response jobs, wider for property managers with multi-site lists.
Our Handyman Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Handyman marketing services
search
SEO for Handyman
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "handyman near me reliable"
- checkClear answers to questions people ask when comparing options like "property maintenance handyman"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Handyman
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "handyman near me reliable" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Handyman
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how handyman customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for Handyman
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "door repair handyman service" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
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Analytics for Handyman
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Handyman
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
psychology
AI Optimization for Handyman
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "handyman near me reliable"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More booked jobs above your minimum ticket threshold
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Repeat booking rate growth through email and retargeting
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A steady stream of property manager leads from pages built for them
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Your cost per booked job, compared with small-task leads that went nowhere
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Review systems that compound map pack visibility
This is handyman marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about handyman marketing? We have got honest answers.
How do people choose a handyman?
Reliability matters most. They look for someone who confirms an arrival window, answers messages, states what they will and will not do and has reviews saying they came back when promised. Price matters, but fear of a no-show weighs more.
What is a good handyman lead?
Someone in your area with several tasks, a preferred day and enough detail to book a half-day or more. A message with a job list and a couple of photos is ideal. A request for a single quick favour at the lowest price is not.
Everyone wants a one-hour job for almost nothing. How does marketing help?
Ads, pages and forms state your minimum booking and invite job lists. People who want a favour tend to drop out early, and the ones who stay are worth the van trip. The phone script explains the minimum politely.
Can we market to landlords and property managers separately?
Yes. They search for repairs between tenants and ongoing maintenance, and they care about response time and repeat service. They get their own pages, ads and tracking, so their calls do not get lost among home customers.
Does handyman work have a busy season?
Demand rises before winter, before summer entertaining, after moves and around house sales. We plan campaigns and reminders around those waves and around the days when you have space.
What should we have ready before we start?
Your insurance details, your minimum booking, the jobs you take and refer, your service area, photos of finished work and who answers the phone. Access to your site, listing and ad accounts helps us start.
What does HeyLead do and not do?
We run SEO, Google Ads, Meta ads and web design, and report on bookings and repeat customers. We do not do repairs, give quotes, set prices or advise on which work needs a registered trade. Those decisions stay with you.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Book More Handyman Work
If you run a handyman business and want more profitable booked jobs without racing unlicensed undercutters, let us talk.