Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Home Services and Trades
Small Jobs in Australia.
Big Trust.
Repeat Calls.
Built for Australian owner-led businesses competing in AU search. Most homeowners have a list of small jobs they keep putting off. We help you be the reliable local handyman they call first, instead of competing with A$79-an-hour ads from unlicensed gig workers.
We build the ads, website and call tracking that turn odd jobs into repeat customers and bigger remodel referrals. No low-ticket leads that never answer the phone in Australia.
handshake verified star
Trusted by handyman services to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
Our handyman marketing is built for operators who win on showing up, doing it right and communicating clearly, not being the cheapest TaskRabbit alternative in Australia. Campaigns follow Google.com.au and how local buyers actually enquire. Handyman demand shows up on Google.com.au as "handyman near me reliable" and "property maintenance handyman". We build marketing around suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade. Handyman buyers book through an Australian number and a short form. Proof that converts here is Google reviews, ABN, and licence details on the page. Slow replies lose the job to Hipages, Oneflare, and Google Business Profile. Reporting is in A$ (AUD); GST at 10% belongs in the unit economics.
check_circle Handyman operators covering Sydney, Melbourne, Brisbane, Perth and regional Australia
check_circle Teams that need "handyman near me reliable" and "property maintenance handyman" on Google.com.au
check_circle Businesses booking through an Australian number and a short form, not a shared directory
check_circle Owners who want proof via Google reviews, ABN, and licence details on the page
Who buys, and what they search
groups
Who you are marketing to
- personBusy homeowners with growing to-do lists in Australia
- personLandlords fixing between-tenant punch lists in Australia
- personProperty managers outsourcing small maintenance in Australia
- personOlder homeowners needing accessibility and safety fixes in Australia
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What buyers search for
searchhandyman near me reliablesearchproperty maintenance handymansearchdoor repair handyman servicesearchdeck repair handyman quotesearchsenior home modification handyman
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Ready to book
- boltForms listing multiple tasks or half-day availability in Australia
- boltProperty manager email domains on leads in Australia
- boltCalls asking for this week scheduling with budget mentioned in Australia
- boltRepeat bookings from same phone number within 90 days in Australia
What drives their decision
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Confirmed arrival windows and communication in Australia
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Insurance and scope clarity on what you will and will not do in Australia
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Reviews citing multiple jobs completed over time in Australia
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Fair minimums that signal professional service, not side gigs in Australia
How we capture intent
search
Task-cluster SEO in Australia
Pages for door repair, drywall patches, deck fixes and property maintenance with suburb coverage in Australia.
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Minimum-job paid search in Australia
Keywords for reliable handyman and property maintenance with negatives on free and hourly-only bargain hunters in Australia.
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Local reliability signals in Australia
GBP with service list, before-and-after photos and reviews mentioning punctuality.
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Show-up trust in Australia
Instant booking confirmations and SMS day-before reminders to cut no-shows in Australia.
my_locationmarketing geo for handyman covers Sydney, Melbourne, Brisbane, Perth and regional Australia with suburb and state pages.
Our Handyman Marketing Approach
01
flight_takeoff
Handyman demand on Google.com.au
Handyman shows up as "handyman near me reliable" and "property maintenance handyman" on Google.com.au. We capture suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade.
02
filter_alt
Leads that can book via an Australian number and a short form
We filter tyre-kickers and job-seekers. The booking path is an Australian number and a short form. Proof that converts is Google reviews, ABN, and licence details on the page, not a shared directory lead.
03
auto_awesome
Local proof, not a price race
Messaging names coverage, Google reviews, ABN, and licence details on the page, and response time. Slow replies lose handyman jobs to Hipages, Oneflare, and Google Business Profile in Australia.
04
event
From click to booked work
Quote, follow-up and repeat work run through an Australian number and a short form. Reporting is in A$ (AUD); GST at 10% belongs in the job maths.
05
insights
Attribution under Australian Privacy Act rules on lead forms
Every handyman enquiry keeps source, campaign and page. Australian Privacy Act rules on lead forms is in the tag plan.
Handyman marketing services
search
SEO for Handyman in Australia
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "handyman near me reliable" in Australia
- checkClear answers to questions people ask when comparing options like "property maintenance handyman" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
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SEM for Handyman in Australia
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "handyman near me reliable" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
ads_click
Meta Ads for Handyman in Australia
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how handyman customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
web
Web Design for Handyman in Australia
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "door repair handyman service" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
monitoring
Analytics for Handyman in Australia
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
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CRM Integration for Handyman in Australia
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
psychology
AI Optimisation for Handyman in Australia
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "handyman near me reliable" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified handyman enquiries from "handyman near me reliable" on Google.com.au
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Less spend lost to Hipages, Oneflare, and Google Business Profile in Australia
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Faster replies on an Australian number and a short form
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A clear view of which channel booked the work
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More booked jobs above your minimum ticket threshold in Australia
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Repeat booking rate growth through email and retargeting in Australia
This is handyman marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about handyman marketing? We have got honest answers in Australia.
Most handyman enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.au we split "handyman near me reliable" from cheap research. The filter is an Australian number and a short form plus Google reviews, ABN, and licence details on the page, not another form field.
How quickly will Handyman see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.au compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "handyman near me reliable" and booking via an Australian number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.au and suburb and state pages. Every lead has a source. Australian Privacy Act rules on lead forms is in the measurement plan.
How do people choose a handyman in Australia?
Reliability matters most. They look for someone who confirms an arrival window, answers messages, states what they will and will not do and has reviews saying they came back when promised. Price matters, but fear of a no-show weighs more in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
What is a good handyman lead in Australia?
Someone in Australia with several tasks, a preferred day and enough detail to book a half-day or more. A message with a job list and a couple of photos is ideal. A request for a single quick favour at the lowest price is not.
Everyone wants a one-hour job for almost nothing. How does marketing help in Australia?
Ads, pages and forms state your minimum booking and invite job lists. People who want a favour tend to drop out early, and the ones who stay are worth the van trip. The phone script explains the minimum politely in Australia.
Can we market to landlords and property managers separately in Australia?
Yes. They search for repairs between tenants and ongoing maintenance, and they care about response time and repeat service. They get their own pages, ads and tracking, so their calls do not get lost among home customers in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Book More Handyman Work in Australia
If you run a handyman business and want more profitable booked jobs without racing unlicensed undercutters, let us talk in Australia.