Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Home Services and Trades
Whole-Home Vision in Singapore.
One Builder.
Renovation Wins.
Built for Singapore service brands competing in local and regional search. A whole-home remodel or addition can cost six figures, and owners pick a builder they will live with for months. We help you reach owners with a real budget and a clear plan, and skip the shoppers who treat you as quote number four.
We build the ads, website and call tracking that bring you remodel consults from owners with a budget and often architect plans. No shared leads that treat your firm like quote number four in Singapore.
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Trusted by renovation builders to turn local demand into booked work Serving Central, East (Tampines), West (Jurong), North (Woodlands) and North-East (Punggol) across Central, East, West, North and North-East.
Who This Is For
Our home renovation marketing is for builders who win on an honest schedule, strong trade skills and respect for families living in the home, not lowball allowances that unravel on site in Singapore. Campaigns follow Google.com.sg and how local buyers actually enquire. Home Renovations and Extensions demand shows up on Google.com.sg as "home renovation builder near me" and "second story addition cost". We build marketing around neighbourhood and planning-area pages across the CBD, Tampines, Jurong, Woodlands and Punggol, HDB estate and neighbourhood names. Home Renovations and Extensions buyers book through WhatsApp and a local Singapore number. Proof that converts here is Google reviews, a Singapore phone number, and UEN on the profile. Slow replies lose the job to Google Business Profile and local Facebook groups. Reporting is in S$ (SGD); GST at 9% belongs in the unit economics.
check_circle Home Renovations and Extensions operators covering the CBD, Tampines, Jurong, Woodlands and Punggol
check_circle Teams that need "home renovation builder near me" and "second story addition cost" on Google.com.sg
check_circle Businesses booking through WhatsApp and a local Singapore number, not a shared directory
check_circle Owners who want proof via Google reviews, a Singapore phone number, and UEN on the profile
Who buys, and what they search
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Who you are marketing to
- personOwners extending for growing families in Singapore
- personBuyers renovating immediately after purchase in Singapore
- personHeritage owners restoring character homes in Singapore
- personEmpty nesters reconfiguring whole-floor layouts in Singapore
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What buyers search for
searchhome renovation builder near mesearchsecond story addition costsearchwhole house renovation companysearchheritage home renovation buildersearchdesign and build renovation consult
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Ready to book
- boltConsult forms with budget over threshold and timeline in Singapore
- boltArchitect plans uploaded with the request in Singapore
- boltRepeat visits to case study and financing pages in Singapore
- boltCalls requesting site feasibility meeting in Singapore
What drives their decision
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Case studies of similar scale and style in Singapore
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Schedule realism including weather and trade delays in Singapore
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Single accountable builder or PM in Singapore
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Reviews on site cleanliness and variation transparency in Singapore
How we capture intent
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Project-type SEO in Singapore
Extension, whole-home, heritage and design-build pages with case studies in Singapore.
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Feasibility consult ads in Singapore
Campaigns with budget qualification and project gallery landing pages in Singapore.
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Renovation proof locally in Singapore
GBP project albums and reviews on schedule honesty.
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Consult orchestration in Singapore
Fast feasibility scheduling and pre-meeting project packs in Singapore.
my_locationmarketing geo for home renovations and extensions covers the CBD, Tampines, Jurong, Woodlands and Punggol with neighbourhood and planning-area pages.
Our Home Renovations and Extensions Marketing Approach in Singapore
01
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Home Renovations and Extensions demand on Google.com.sg
Home Renovations and Extensions shows up as "home renovation builder near me" and "second story addition cost" on Google.com.sg. We capture neighbourhood and planning-area pages across the CBD, Tampines, Jurong, Woodlands and Punggol, HDB estate and neighbourhood names.
02
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Leads that can book via WhatsApp and a local Singapore number
We filter tyre-kickers and job-seekers. The booking path is WhatsApp and a local Singapore number. Proof that converts is Google reviews, a Singapore phone number, and UEN on the profile, not a shared directory lead.
03
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Local proof, not a price race
Messaging names coverage, Google reviews, a Singapore phone number, and UEN on the profile, and response time. Slow replies lose home renovations and extensions jobs to Google Business Profile and local Facebook groups.
04
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From click to booked work
Quote, follow-up and repeat work run through WhatsApp and a local Singapore number. Reporting is in S$ (SGD); GST at 9% belongs in the job maths.
05
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Attribution under PDPA-safe forms and chat logs
Every home renovations and extensions enquiry keeps source, campaign and page. PDPA-safe forms and chat logs is in the tag plan in Singapore.
Home Renovations and Extensions marketing services in Singapore
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SEO for Home Renovations and Extensions in Singapore
Help nearby customers find you on Google before they call a competitor in Singapore
- checkService and location pages built around searches like "home renovation builder near me" in Singapore
- checkClear answers to questions people ask when comparing options like "second story addition cost" in Singapore
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Singapore
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SEM for Home Renovations and Extensions in Singapore
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Singapore
- checkGoogle Ads campaigns for "home renovation builder near me" and similar high-intent searches in Singapore
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Singapore
- checkLanding pages that match the ad and lead to calls or bookings in Singapore
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Meta Ads for Home Renovations and Extensions in Singapore
Reach the right local audience on Facebook and Instagram with proof-led ads in Singapore
- checkLocation and interest targeting matched to how home renovations and extensions customers decide in Singapore
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Singapore
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Singapore
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Web Design for Home Renovations and Extensions in Singapore
Pages that make it easy to understand the offer and take the next step in Singapore
- checkPages built for searches like "whole house renovation company" and for quote or booking requests in Singapore
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Singapore
- checkForms, tap-to-call buttons and booking steps tested on phones in Singapore
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Analytics for Home Renovations and Extensions in Singapore
See which channels bring real enquiries and new customers in Singapore
- checkCall, form and chat tracking by campaign and landing page in Singapore
- checkReporting tied to qualified leads and new customers, not vanity clicks in Singapore
- checkDashboards your team can use to decide where to spend more or cut back in Singapore
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CRM Integration for Home Renovations and Extensions in Singapore
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Singapore
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Singapore
- checkSource tags so every sale traces back to the marketing that brought it in Singapore
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Singapore
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AI Optimisation for Home Renovations and Extensions in Singapore
Make your business easier for AI search tools to understand and recommend in Singapore
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Singapore
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Singapore
- checkMonitoring how AI surfaces your brand for searches like "home renovation builder near me" in Singapore
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Singapore.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Singapore.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Singapore.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Singapore.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Singapore.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Singapore.
Certified and experienced
Certified where it matters. Accountable for the outcome in Singapore.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Singapore.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified home renovations and extensions enquiries from "home renovation builder near me" on Google.com.sg
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Less spend lost to Google Business Profile and local Facebook groups in Singapore
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Faster replies on WhatsApp and a local Singapore number
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A clear view of which channel booked the work
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More qualified feasibility and design consult bookings in Singapore
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Higher contract values on additions and whole-home scopes in Singapore
This is home renovations and extensions marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Singapore.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Singapore.
Budgets and reporting in S$ (SGD). GST at 9% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about home renovations and extensions marketing? We have got honest answers in Singapore.
Most home renovations and extensions enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.sg we split "home renovation builder near me" from cheap research. The filter is WhatsApp and a local Singapore number plus Google reviews, a Singapore phone number, and UEN on the profile, not another form field.
How quickly will Home Renovations and Extensions see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.sg compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "home renovation builder near me" and booking via WhatsApp and a local Singapore number perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.sg and neighbourhood and planning-area pages. Every lead has a source. PDPA-safe forms and chat logs is in the measurement plan.
How do you qualify serious owners with real budgets in Singapore?
marketing budgets for home renovations and extensions are planned in S$ (SGD). GST at 9% sits in the CPA sheet.
Renovations take months to decide. Does paid search still work in Singapore?
Yes, alongside SEO and follow-up. Search ads catch owners who have reached the shortlist stage, while case studies, guides and follow-up ads stay in front of those still deciding. We watch the full path, not just the last click in Singapore.
Can you market extensions separately from interior remodels in Singapore?
Yes. Rear extensions, upper-floor additions and whole-home interior work each get their own pages, ads and proof, since the owners, the approvals and the worries differ in Singapore.
How do you compete with volume builders in Singapore?
We show what a volume builder cannot: custom design, care for an existing home, heritage skills and a team that understands living on site. Owners who value those things look past a lower headline price in Singapore.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Singapore.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Singapore.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Singapore.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Singapore.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Singapore.
Let's Win More Renovation Projects in Singapore
If you renovate homes and want more signed additions and whole-home builds without quote-stage ghosting, let us talk in Singapore.