Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Home Services and Trades
Whole-Home Vision in Australia.
One Builder.
Renovation Wins.
Built for Australian owner-led businesses competing in AU search. A whole-home remodel or addition can cost six figures, and owners pick a builder they will live with for months. We help you reach owners with a real budget and a clear plan, and skip the shoppers who treat you as quote number four.
We build the ads, website and call tracking that bring you remodel consults from owners with a budget and often architect plans. No shared leads that treat your firm like quote number four in Australia.
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Trusted by renovation builders to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
Our home renovation marketing is for builders who win on an honest schedule, strong trade skills and respect for families living in the home, not lowball allowances that unravel on site in Australia. Campaigns follow Google.com.au and how local buyers actually enquire. Home Renovations and Extensions demand shows up on Google.com.au as "home renovation builder near me" and "second story addition cost". We build marketing around suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade. Home Renovations and Extensions buyers book through an Australian number and a short form. Proof that converts here is Google reviews, ABN, and licence details on the page. Slow replies lose the job to Hipages, Oneflare, and Google Business Profile. Reporting is in A$ (AUD); GST at 10% belongs in the unit economics.
check_circle Home Renovations and Extensions operators covering Sydney, Melbourne, Brisbane, Perth and regional Australia
check_circle Teams that need "home renovation builder near me" and "second story addition cost" on Google.com.au
check_circle Businesses booking through an Australian number and a short form, not a shared directory
check_circle Owners who want proof via Google reviews, ABN, and licence details on the page
Who buys, and what they search
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Who you are marketing to
- personOwners extending for growing families in Australia
- personBuyers renovating immediately after purchase in Australia
- personHeritage owners restoring character homes in Australia
- personEmpty nesters reconfiguring whole-floor layouts in Australia
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What buyers search for
searchhome renovation builder near mesearchsecond story addition costsearchwhole house renovation companysearchheritage home renovation buildersearchdesign and build renovation consult
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Ready to book
- boltConsult forms with budget over threshold and timeline in Australia
- boltArchitect plans uploaded with the request in Australia
- boltRepeat visits to case study and financing pages in Australia
- boltCalls requesting site feasibility meeting in Australia
What drives their decision
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Case studies of similar scale and style in Australia
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Schedule realism including weather and trade delays in Australia
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Single accountable builder or PM in Australia
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Reviews on site cleanliness and variation transparency in Australia
How we capture intent
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Project-type SEO in Australia
Extension, whole-home, heritage and design-build pages with case studies in Australia.
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Feasibility consult ads in Australia
Campaigns with budget qualification and project gallery landing pages in Australia.
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Renovation proof locally in Australia
GBP project albums and reviews on schedule honesty.
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Consult orchestration in Australia
Fast feasibility scheduling and pre-meeting project packs in Australia.
my_locationmarketing geo for home renovations and extensions covers Sydney, Melbourne, Brisbane, Perth and regional Australia with suburb and state pages.
Our Home Renovations and Extensions Marketing Approach in Australia
01
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Home Renovations and Extensions demand on Google.com.au
Home Renovations and Extensions shows up as "home renovation builder near me" and "second story addition cost" on Google.com.au. We capture suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade.
02
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Leads that can book via an Australian number and a short form
We filter tyre-kickers and job-seekers. The booking path is an Australian number and a short form. Proof that converts is Google reviews, ABN, and licence details on the page, not a shared directory lead.
03
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Local proof, not a price race
Messaging names coverage, Google reviews, ABN, and licence details on the page, and response time. Slow replies lose home renovations and extensions jobs to Hipages, Oneflare, and Google Business Profile in Australia.
04
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From click to booked work
Quote, follow-up and repeat work run through an Australian number and a short form. Reporting is in A$ (AUD); GST at 10% belongs in the job maths.
05
insights
Attribution under Australian Privacy Act rules on lead forms
Every home renovations and extensions enquiry keeps source, campaign and page. Australian Privacy Act rules on lead forms is in the tag plan.
Home Renovations and Extensions marketing services in Australia
search
SEO for Home Renovations and Extensions in Australia
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "home renovation builder near me" in Australia
- checkClear answers to questions people ask when comparing options like "second story addition cost" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
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SEM for Home Renovations and Extensions in Australia
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "home renovation builder near me" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
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Meta Ads for Home Renovations and Extensions in Australia
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how home renovations and extensions customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
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Web Design for Home Renovations and Extensions in Australia
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "whole house renovation company" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
monitoring
Analytics for Home Renovations and Extensions in Australia
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
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CRM Integration for Home Renovations and Extensions in Australia
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
psychology
AI Optimisation for Home Renovations and Extensions in Australia
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "home renovation builder near me" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified home renovations and extensions enquiries from "home renovation builder near me" on Google.com.au
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Less spend lost to Hipages, Oneflare, and Google Business Profile in Australia
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Faster replies on an Australian number and a short form
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A clear view of which channel booked the work
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More qualified feasibility and design consult bookings in Australia
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Higher contract values on additions and whole-home scopes in Australia
This is home renovations and extensions marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about home renovations and extensions marketing? We have got honest answers in Australia.
Most home renovations and extensions enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.au we split "home renovation builder near me" from cheap research. The filter is an Australian number and a short form plus Google reviews, ABN, and licence details on the page, not another form field.
How quickly will Home Renovations and Extensions see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.au compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "home renovation builder near me" and booking via an Australian number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.au and suburb and state pages. Every lead has a source. Australian Privacy Act rules on lead forms is in the measurement plan.
How do you qualify serious owners with real budgets in Australia?
marketing budgets for home renovations and extensions are planned in A$ (AUD). GST at 10% sits in the CPA sheet.
Renovations take months to decide. Does paid search still work in Australia?
Yes, alongside SEO and follow-up. Search ads catch owners who have reached the shortlist stage, while case studies, guides and follow-up ads stay in front of those still deciding. We watch the full path, not just the last click in Australia.
Can you market extensions separately from interior remodels in Australia?
Yes. Rear extensions, upper-floor additions and whole-home interior work each get their own pages, ads and proof, since the owners, the approvals and the worries differ in Australia.
How do you compete with volume builders in Australia?
We show what a volume builder cannot: custom design, care for an existing home, heritage skills and a team that understands living on site. Owners who value those things look past a lower headline price in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Win More Renovation Projects in Australia
If you renovate homes and want more signed additions and whole-home builds without quote-stage ghosting, let us talk in Australia.