Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Home Services and Trades
Whole-Home Vision.
One Builder.
Renovation Wins.
A whole-home remodel or addition can cost six figures, and owners pick a builder they will live with for months. We help you reach owners with a real budget and a clear plan, and skip the shoppers who treat you as quote number four.
We build the ads, website and call tracking that bring you remodel consults from owners with a budget and often architect plans. No shared leads that treat your firm like quote number four.
handshake verified star
Trusted by renovation builders to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
Our home renovation marketing is for builders who win on an honest schedule, strong trade skills and respect for families living in the home, not lowball allowances that unravel on site.
check_circle Design-build renovation firms
check_circle Addition and second-story specialists
check_circle Heritage home renovation builders
check_circle Luxury whole-home remodelers
check_circle Remodelers who help owners plan for living elsewhere during the work
Who buys, and what they search
groups
Who you are marketing to
- personOwners extending for growing families
- personBuyers renovating immediately after purchase
- personHeritage owners restoring character homes
- personEmpty nesters reconfiguring whole-floor layouts
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What buyers search for
searchhome renovation builder near mesearchsecond story addition costsearchwhole house renovation companysearchheritage home renovation buildersearchdesign and build renovation consult
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Ready to book
- boltConsult forms with budget over threshold and timeline
- boltArchitect plans uploaded with the request
- boltRepeat visits to case study and financing pages
- boltCalls requesting site feasibility meeting
What drives their decision
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Case studies of similar scale and style
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Schedule realism including weather and trade delays
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Single accountable builder or PM
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Reviews on site cleanliness and variation transparency
How we capture intent
search
Project-type SEO
Extension, whole-home, heritage and design-build pages with case studies.
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Feasibility consult ads
Campaigns with budget qualification and project gallery landing pages.
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Renovation proof locally
GBP project albums and reviews on schedule honesty.
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Consult orchestration
Fast feasibility scheduling and pre-meeting project packs.
my_locationPremium and heritage suburbs, growth corridors with aging stock ripe for additions.
Our Home Renovations and Extensions Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Home Renovations and Extensions marketing services
search
SEO for Home Renovations and Extensions
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "home renovation builder near me"
- checkClear answers to questions people ask when comparing options like "second story addition cost"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Home Renovations and Extensions
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "home renovation builder near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Home Renovations and Extensions
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how home renovations and extensions customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for Home Renovations and Extensions
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "whole house renovation company" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
monitoring
Analytics for Home Renovations and Extensions
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Home Renovations and Extensions
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
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AI Optimization for Home Renovations and Extensions
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "home renovation builder near me"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More qualified feasibility and design consult bookings
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Higher contract values on additions and whole-home scopes
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Follow-up that supports decisions that take 3 to 9 months
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Clear attribution on signed builds by project type
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Case studies that prove schedule management on occupied homes
This is home renovations and extensions marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about home renovations and extensions marketing? We have got honest answers.
How do you qualify serious owners with real budgets?
Pages and ads talk about scope, approvals and cost drivers, which attracts planners. The request form asks for project type, rough budget band, start window and whether drawings exist. You decide which requests earn a feasibility meeting.
Renovations take months to decide. Does paid search still work?
Yes, alongside SEO and follow-up. Search ads catch owners who have reached the shortlist stage, while case studies, guides and follow-up ads stay in front of those still deciding. We watch the full path, not just the last click.
Can you market extensions separately from interior remodels?
Yes. Rear extensions, upper-floor additions and whole-home interior work each get their own pages, ads and proof, since the owners, the approvals and the worries differ.
How do you compete with volume builders?
We show what a volume builder cannot: custom design, care for an existing home, heritage skills and a team that understands living on site. Owners who value those things look past a lower headline price.
Do you work with architect-led projects?
Yes. We can build content for owners who already hold plans and for architects who recommend builders, showing how you price drawings, work with engineers and keep schedules. The relationships remain yours.
How do we prove marketing led to a signed build?
We tag each request by source and follow it through meeting, proposal and contract as you record them. With contract values in your records, we link a signed build to the search, page or ad that first reached the owner.
What does HeyLead do and not do for a builder?
We plan and run SEO, Google and Meta ads, web design and reporting. Design, quotes, approvals, contracts and site work stay with you. We never promise rankings, lead counts or returns.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Win More Renovation Projects
If you renovate homes and want more signed additions and whole-home builds without quote-stage ghosting, let us talk.