Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Home Services and Trades
More Bid Requests in Singapore.
Better Projects.
Less Slow Seasons.
Built for Singapore service brands competing in local and regional search. Homeowners and commercial clients hire a general contractor they trust to run the job, not the lowest number on a portal.
We help licensed GCs win residential and commercial projects with Singapore local search, proof of completed work, and enquiry paths that filter tire-kickers.
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Trusted by general contractors to turn local demand into booked work Serving Central, East (Tampines), West (Jurong), North (Woodlands) and North-East (Punggol) across Central, East, West, North and North-East.
Who This Is For
For licensed general contractors who want more qualified remodels, additions and commercial work in Singapore. General Contractors demand shows up on Google.com.sg as "general contractor near me" and "kitchen remodel contractor". We build marketing around neighbourhood and planning-area pages across the CBD, Tampines, Jurong, Woodlands and Punggol, HDB estate and neighbourhood names. General Contractors buyers book through WhatsApp and a local Singapore number. Proof that converts here is Google reviews, a Singapore phone number, and UEN on the profile. Slow replies lose the job to Google Business Profile and local Facebook groups. Reporting is in S$ (SGD); GST at 9% belongs in the unit economics.
check_circle General Contractors operators covering the CBD, Tampines, Jurong, Woodlands and Punggol
check_circle Teams that need "general contractor near me" and "kitchen remodel contractor" on Google.com.sg
check_circle Businesses booking through WhatsApp and a local Singapore number, not a shared directory
check_circle Owners who want proof via Google reviews, a Singapore phone number, and UEN on the profile
Who buys, and what they search
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Who you are marketing to
- personHomeowners planning a kitchen, bath or whole-house remodel in Singapore
- personOwners adding a room, second story or garage apartment in Singapore
- personBuyers of older homes who need repairs done before or after closing in Singapore
- personLandlords and small investors renovating rental units in Singapore
- personSmall business owners building out or updating an office, shop or restaurant in Singapore
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What buyers search for
searchgeneral contractor near mesearchkitchen remodel contractorsearchhome addition contractorssearchlicensed general contractor reviewssearchwhole house renovation contractor cost
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Ready to book
- boltThe form names the project type, such as a kitchen, addition or basement in Singapore
- boltThey mention a budget range or a target start date in Singapore
- boltThey ask for a site visit or a bid, not just a price over the phone in Singapore
- boltThey already have plans, photos or a permit in hand in Singapore
What drives their decision
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A valid licence and proof of insurance in Singapore
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Photos of finished jobs that look like the project they want in Singapore
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Reviews that mention staying on schedule and on budget in Singapore
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A clear process for bids, change orders and who they talk to during the job in Singapore
How we capture intent
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Google search ads in Singapore
Ads for remodel, addition and general contractor searches in the towns you serve. You pay when someone clicks, and we track the ones who ask for a bid in Singapore. Campaigns follow Google.com.sg and how local buyers actually enquire.
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Google Business Profile in Singapore
Your listing on the map, with project photos, service areas and current hours. Many homeowners check it before they ever visit your site in Singapore.
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Project pages that rank in Singapore
Pages for each type of job you do, with real photos and a short description of the process. They help you show up for remodel searches in Singapore.
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Reviews from finished jobs in Singapore
A simple way to ask happy clients for a review after the final walkthrough. Reviews that name the project help the next homeowner trust you in Singapore.
my_locationmarketing geo for general contractors covers the CBD, Tampines, Jurong, Woodlands and Punggol with neighbourhood and planning-area pages.
Our General Contractors Marketing Approach
01
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General Contractors demand on Google.com.sg
General Contractors shows up as "general contractor near me" and "kitchen remodel contractor" on Google.com.sg. We capture neighbourhood and planning-area pages across the CBD, Tampines, Jurong, Woodlands and Punggol, HDB estate and neighbourhood names.
02
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Leads that can book via WhatsApp and a local Singapore number
We filter tyre-kickers and job-seekers. The booking path is WhatsApp and a local Singapore number. Proof that converts is Google reviews, a Singapore phone number, and UEN on the profile, not a shared directory lead.
03
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Local proof, not a price race
Messaging names coverage, Google reviews, a Singapore phone number, and UEN on the profile, and response time. Slow replies lose general contractors jobs to Google Business Profile and local Facebook groups.
04
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From click to booked work
Quote, follow-up and repeat work run through WhatsApp and a local Singapore number. Reporting is in S$ (SGD); GST at 9% belongs in the job maths.
05
insights
Attribution under PDPA-safe forms and chat logs
Every general contractors enquiry keeps source, campaign and page. PDPA-safe forms and chat logs is in the tag plan in Singapore.
General Contractors marketing services
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SEO for General Contractors in Singapore
Help nearby customers find you on Google before they call a competitor in Singapore
- checkService and location pages built around searches like "general contractor near me" in Singapore
- checkClear answers to questions people ask when comparing options like "kitchen remodel contractor" in Singapore
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Singapore
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SEM for General Contractors in Singapore
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Singapore
- checkGoogle Ads campaigns for "general contractor near me" and similar high-intent searches in Singapore
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Singapore
- checkLanding pages that match the ad and lead to calls or bookings in Singapore
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Meta Ads for General Contractors in Singapore
Reach the right local audience on Facebook and Instagram with proof-led ads in Singapore
- checkLocation and interest targeting matched to how general contractors customers decide in Singapore
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Singapore
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Singapore
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Web Design for General Contractors in Singapore
Pages that make it easy to understand the offer and take the next step in Singapore
- checkPages built for searches like "home addition contractors" and for quote or booking requests in Singapore
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Singapore
- checkForms, tap-to-call buttons and booking steps tested on phones in Singapore
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Analytics for General Contractors in Singapore
See which channels bring real enquiries and new customers in Singapore
- checkCall, form and chat tracking by campaign and landing page in Singapore
- checkReporting tied to qualified leads and new customers, not vanity clicks in Singapore
- checkDashboards your team can use to decide where to spend more or cut back in Singapore
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CRM Integration for General Contractors in Singapore
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Singapore
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Singapore
- checkSource tags so every sale traces back to the marketing that brought it in Singapore
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Singapore
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AI Optimisation for General Contractors in Singapore
Make your business easier for AI search tools to understand and recommend in Singapore
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Singapore
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Singapore
- checkMonitoring how AI surfaces your brand for searches like "general contractor near me" in Singapore
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Singapore.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Singapore.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Singapore.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Singapore.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Singapore.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Singapore.
Certified and experienced
Certified where it matters. Accountable for the outcome in Singapore.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Singapore.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified general contractors enquiries from "general contractor near me" on Google.com.sg
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Less spend lost to Google Business Profile and local Facebook groups in Singapore
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Faster replies on WhatsApp and a local Singapore number
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A clear view of which channel booked the work
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More bid requests from homeowners ready to start in Singapore
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Visibility for remodel, addition and general contractor searches in Singapore
This is general contractors marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Singapore.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Singapore.
Budgets and reporting in S$ (SGD). GST at 9% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about general contractors marketing? We have got honest answers in Singapore.
Most general contractors enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.sg we split "general contractor near me" from cheap research. The filter is WhatsApp and a local Singapore number plus Google reviews, a Singapore phone number, and UEN on the profile, not another form field.
How quickly will General Contractors see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.sg compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "general contractor near me" and booking via WhatsApp and a local Singapore number perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.sg and neighbourhood and planning-area pages. Every lead has a source. PDPA-safe forms and chat logs is in the measurement plan.
Do you treat homeowner and commercial work as separate marketing jobs in Singapore?
Yes. A kitchen renovation buyer and a clinic owner needing a fit-out search differently and judge differently. We split pages, ads and tracking so a homeowner request never gets lost among commercial bid invitations, and each gets answered by the right estimator in Singapore. Campaigns follow Google.com.sg and how local buyers actually enquire.
Our sales cycle runs for months. How does marketing cope in Singapore?
By staying in view without nagging. Project galleries, a short follow-up series for people who asked for a bid and gentle reminder ads keep your firm familiar while a family saves, completes plans or waits for a permit. We report on bids won, not only on first contact in Singapore.
How can we compete with shared lead portals where several contractors get the same name in Singapore?
By building demand that belongs to you: search pages, a strong business profile, reviews and referral prompts. Owners who find you directly are not also ringing four rivals. We do not promise that portals will vanish, only that you will have an alternative in Singapore.
Do we need a large portfolio before marketing starts in Singapore?
No. Three or four well-photographed projects with a short brief, the scope and the finished result are enough to begin. We add more as jobs are completed and photographed, starting with the work you most want to repeat in Singapore.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Singapore.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Singapore.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Singapore.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Singapore.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Singapore.
Let's Fill the Bid Calendar in Singapore
If you run a licensed contracting company and want more serious project enquiries, let us talk in Singapore.