Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
People choosing a general contractor are about to hand over a large sum and months of their home. They search slowly, read a lot and shortlist two or three firms. SEO makes sure yours is on that shortlist, with project pages and proof that answer their doubts. We plan it and report on it, and no ranking is promised.
For general contractors and design-build firms who want more bid requests for remodels, additions and fit-outs from local search, with project pages that prove how you run a job.
Context from how your customers search, compare and book.
Searches start broad and get specific. An owner thinking about a kitchen types kitchen renovation ideas, then kitchen remodel contractor, then reviews for a named firm. Someone planning a second floor searches for addition contractors. A shop owner looks for a fit-out contractor. Pages for each type of job catch the searcher at the stage they have reached.
Buyers worry about three things: cost creep, delays and a contractor who goes silent. Pages that describe your estimate method, how change orders are handled, who runs the site and how often the client hears from you answer those worries before a call. This reads very differently from a gallery with a phone number.
Local presence does heavy lifting. A business profile with project photos, service areas and reviews that mention schedule and communication is often the first thing a client sees. Reviews that name the type of project help the next owner trust you, and they are one of the strongest signals to search engines.
Project pages are your strongest content. Each one tells the story of a real job: the starting problem, the scope, the trades involved, the surprises and the finished result. Prospects searching for the same kind of work in the same area find a page that looks like their own project, and that is the best answer to will they handle my job.
A clear, repeatable process built around how general contractors customers search and decide.
We list the searches clients use for each job you want, from kitchen renovation and bathroom remodel to addition and commercial fit-out. We group them by stage, from ideas to hiring, and show you where a strong page is missing.
Each job type gets a page written with your estimators: what the work involves, how long it generally runs, which trades you coordinate, what drives cost and what the client decides along the way. Prices appear only if you want them.
We turn your completed jobs into case pages with the owner's request, the plans, progress shots, the finished result and a short client comment, with permission. Each is labelled by job type and area so it can match the searches of similar owners.
We clean up the business profile, add project photos and service areas, and set up a simple way to ask clients for a review after the final walkthrough. Area pages describe the housing and building types you work on in each town.
We repair slow galleries, form problems and duplicate pages, then track calls and bid requests by page. A short monthly report shows which job types and areas led to requests and which pages we will improve next.
Help nearby customers find you on Google before they call a competitor in Singapore
The mechanics behind SEO for general contractors, explained plainly.
Contractor pages carry big photos. We resize and compress them, load galleries as visitors scroll and keep the bid request button fixed on screen, so a homeowner browsing during a lunch break does not wait or scroll to find it.
Kitchen, bath and whole-home pages can compete in search. We give each its own focus, link them with clear signposts and add markup for your business, areas and common questions, so the right page appears for each search.
Forms record job type, rough budget and target start. Calls are tagged by page. When you tell us a bid was won, reports connect the signed contract back to the page and search that began it.
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Contractor searches are research-heavy, so results build over months as project pages and reviews accumulate.
We audit the site, profile and forms, fix broken details and agree the project map. Tracking is installed so we can tell a genuine bid request from a general question or a job seeker.
The main service pages and the first case pages go live. Your profile is refreshed with project photos, and early reporting begins to show which job types attract requests.
More case and area pages are added, reviews grow and visibility builds. We tune toward signed contracts that you record. Results depend on competition and local conditions and are never promised.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Get a free audit and we will show you where you are losing enquiries today.
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