Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Home Services and Trades
More Bid Requests.
Better Projects.
Less Slow Seasons.
Homeowners and commercial clients hire a general contractor they trust to run the job, not the lowest number on a portal.
We help licensed GCs win residential and commercial projects with local search, proof of completed work, and inquiry paths that filter tire-kickers.
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Trusted by general contractors to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
For licensed general contractors who want more qualified remodels, additions and commercial work.
check_circle Residential GCs focused on remodels, additions and fire rebuilds
check_circle Commercial contractors bidding offices, clinics and tenant improvements
check_circle Design-build firms that want earlier conversations, not last-minute bids
check_circle Family contractors competing with national remodels brands
Who buys, and what they search
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Who you are marketing to
- personHomeowners planning a kitchen, bath or whole-house remodel
- personOwners adding a room, second story or garage apartment
- personBuyers of older homes who need repairs done before or after closing
- personLandlords and small investors renovating rental units
- personSmall business owners building out or updating an office, shop or restaurant
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What buyers search for
searchgeneral contractor near mesearchkitchen remodel contractorsearchhome addition contractorssearchlicensed general contractor reviewssearchwhole house renovation contractor cost
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Ready to book
- boltThe form names the project type, such as a kitchen, addition or basement
- boltThey mention a budget range or a target start date
- boltThey ask for a site visit or a bid, not just a price over the phone
- boltThey already have plans, photos or a permit in hand
What drives their decision
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A valid license and proof of insurance
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Photos of finished jobs that look like the project they want
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Reviews that mention staying on schedule and on budget
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A clear process for bids, change orders and who they talk to during the job
How we capture intent
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Google search ads
Ads for remodel, addition and general contractor searches in the towns you serve. You pay when someone clicks, and we track the ones who ask for a bid.
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Google Business Profile
Your listing on the map, with project photos, service areas and current hours. Many homeowners check it before they ever visit your site.
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Project pages that rank
Pages for each type of job you do, with real photos and a short description of the process. They help you show up for remodel searches in your area.
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Reviews from finished jobs
A simple way to ask happy clients for a review after the final walkthrough. Reviews that name the project help the next homeowner trust you.
my_locationWe start with the towns and neighborhoods you can reach for a site visit without wasting a day. We add or drop areas based on where your best jobs come from.
Our General Contractors Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
General Contractors marketing services
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SEO for General Contractors
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "general contractor near me"
- checkClear answers to questions people ask when comparing options like "kitchen remodel contractor"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for General Contractors
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "general contractor near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for General Contractors
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how general contractors customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
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Web Design for General Contractors
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "home addition contractors" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
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Analytics for General Contractors
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for General Contractors
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
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AI Optimization for General Contractors
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "general contractor near me"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More bid requests from homeowners ready to start
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Visibility for remodel, addition and general contractor searches
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Portfolio pages that prove quality before the walkthrough
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Fewer job-seeker and DIY inquiries wasting estimator time
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Tracking from search or ad to booked project
This is general contractors marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about general contractors marketing? We have got honest answers.
Do you treat homeowner and commercial work as separate marketing jobs?
Yes. A kitchen renovation buyer and a clinic owner needing a fit-out search differently and judge differently. We split pages, ads and tracking so a homeowner request never gets lost among commercial bid invitations, and each gets answered by the right estimator.
Our sales cycle runs for months. How does marketing cope?
By staying in view without nagging. Project galleries, a short follow-up series for people who asked for a bid and gentle reminder ads keep your firm familiar while a family saves, completes plans or waits for a permit. We report on bids won, not only on first contact.
How can we compete with shared lead portals where several contractors get the same name?
By building demand that belongs to you: search pages, a strong business profile, reviews and referral prompts. Owners who find you directly are not also ringing four rivals. We do not promise that portals will vanish, only that you will have an alternative.
Do we need a large portfolio before marketing starts?
No. Three or four well-photographed projects with a short brief, the scope and the finished result are enough to begin. We add more as jobs are completed and photographed, starting with the work you most want to repeat.
How do we know which jobs came from marketing?
Calls and forms are tagged by source and page. When a bid becomes a signed contract, you tell us, or note it in your own records, and reports link the first contact to the result. That is how cost per signed project is worked out.
Does marketing work in areas with strict permits and high project costs?
It can, because those buyers care more about process and proof than about the lowest price. Pages that explain how you handle permits, schedules and change orders suit them well. Your registration and insurance are shown clearly, and you confirm every claim.
What does HeyLead do and not do for general contractors?
We build pages, run ads, manage follow-up and report which source produced each bid request. We do not estimate, supervise sites or advise on building rules. Pricing, scheduling and workmanship remain with your team.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Fill the Bid Calendar
If you run a licensed contracting company and want more serious project inquiries, let us talk.