Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Built for Singapore service brands competing in local and regional search. Home theater and AV clients hire for trust, calibration and clean installs, not the cheapest TV mount they found on a marketplace.
We help home theater and custom AV firms win whole-home audio, media rooms and integration work with Singapore local search and proof of finished rooms.
Trusted by home theater and AV installers to turn local demand into booked work Serving Central, East (Tampines), West (Jurong), North (Woodlands) and North-East (Punggol) across Central, East, West, North and North-East.
For custom AV, home theater and integration companies that want more design-build projects in Singapore. Home Theater and AV demand shows up on Google.com.sg as "home theater installation near me" and "custom home theater installer". We build marketing around neighbourhood and planning-area pages across the CBD, Tampines, Jurong, Woodlands and Punggol, HDB estate and neighbourhood names. Home Theater and AV buyers book through WhatsApp and a local Singapore number. Proof that converts here is Google reviews, a Singapore phone number, and UEN on the profile. Slow replies lose the job to Google Business Profile and local Facebook groups. Reporting is in S$ (SGD); GST at 9% belongs in the unit economics.
What drives their decision
Photos of finished rooms with clean wiring and a good picture in Singapore
Clear explanation of design, equipment brands and what is included in Singapore
Proof the company handles setup, tuning and later support in Singapore
Reviews that mention neat work, good communication and being on time in Singapore
Google search ads in Singapore
Ads for home theater, media room and whole-home audio searches in Singapore, sending people to a page that asks for a site survey.
Project pages with photos in Singapore
Pages for each type of install with pictures of finished rooms, wiring and equipment. They show skill before the first visit in Singapore.
Google Business Profile in Singapore
Your map listing with project photos, service area and hours. It helps you appear when homeowners search nearby in Singapore.
Builder and designer outreach in Singapore
Simple content and a referral page for builders, designers and architects who bring you into new projects in Singapore.
my_locationmarketing geo for home theater and av covers the CBD, Tampines, Jurong, Woodlands and Punggol with neighbourhood and planning-area pages.
Home Theater and AV shows up as "home theater installation near me" and "custom home theater installer" on Google.com.sg. We capture neighbourhood and planning-area pages across the CBD, Tampines, Jurong, Woodlands and Punggol, HDB estate and neighbourhood names.
We filter tyre-kickers and job-seekers. The booking path is WhatsApp and a local Singapore number. Proof that converts is Google reviews, a Singapore phone number, and UEN on the profile, not a shared directory lead.
Messaging names coverage, Google reviews, a Singapore phone number, and UEN on the profile, and response time. Slow replies lose home theater and av jobs to Google Business Profile and local Facebook groups.
Quote, follow-up and repeat work run through WhatsApp and a local Singapore number. Reporting is in S$ (SGD); GST at 9% belongs in the job maths.
Every home theater and av enquiry keeps source, campaign and page. PDPA-safe forms and chat logs is in the tag plan in Singapore.
Help nearby customers find you on Google before they call a competitor in Singapore
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Singapore
Reach the right local audience on Facebook and Instagram with proof-led ads in Singapore
Pages that make it easy to understand the offer and take the next step in Singapore
See which channels bring real enquiries and new customers in Singapore
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Singapore
Make your business easier for AI search tools to understand and recommend in Singapore
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Singapore.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Singapore.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Singapore.
Paid media
Plans and manages paid search and social campaigns around qualified leads in Singapore.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Singapore.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Singapore.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Singapore.
Qualified home theater and av enquiries from "home theater installation near me" on Google.com.sg
Less spend lost to Google Business Profile and local Facebook groups in Singapore
Faster replies on WhatsApp and a local Singapore number
A clear view of which channel booked the work
More enquiries for media rooms, not just TV mounts in Singapore
Visibility for home theater installer and AV integration searches in Singapore
This is home theater and av marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Singapore.
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Singapore.
Budgets and reporting in S$ (SGD). GST at 9% belongs in the unit economics.
I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
Warren Stokes
Director of Sales and Marketing, Avidian
I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
Paul Liddiatt
Chief Marketing Officer, NewBook
HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
Joe Charlson
CEO, CallerReady
The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
Kim Lazaro
Digital Marketing Manager, NewBook
Questions about home theater and av marketing? We have got honest answers in Singapore.
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Singapore.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Singapore.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type in Singapore.
Search and ads aimed at people ready to enquire in Singapore.
Calls, forms and bookings tagged to the search, ad or page behind them in Singapore.
If you install home theater or custom AV and want more qualified system work, let us talk in Singapore.