Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Home Services and Trades
Straight Lines in Singapore.
Wet Areas Done.
More Renovation Work.
Built for Singapore service brands competing in local and regional search. A tiler gets hired when someone is mid-remodel and worried about a leak behind the shower wall. We help you be the tiler that owners and remodelers call for clean lines and waterproofing done right.
We build the ads, website and call tracking that bring you bathroom, kitchen and floor tiling quotes from owners who care about the finish, not just the price per square foot in Singapore.
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Trusted by tilers to turn local demand into booked work Serving Central, East (Tampines), West (Jurong), North (Woodlands) and North-East (Punggol) across Central, East, West, North and North-East.
Who This Is For
Our tiling marketing is built for tilers who win on waterproof compliance, clean grout lines and reliable timelines, not undercutting on entry-level jobs in Singapore. Campaigns follow Google.com.sg and how local buyers actually enquire. Tiling demand shows up on Google.com.sg as "bathroom tiler near me" and "kitchen backsplash tiling quote". We build marketing around neighbourhood and planning-area pages across the CBD, Tampines, Jurong, Woodlands and Punggol, HDB estate and neighbourhood names. Tiling buyers book through WhatsApp and a local Singapore number. Proof that converts here is Google reviews, a Singapore phone number, and UEN on the profile. Slow replies lose the job to Google Business Profile and local Facebook groups. Reporting is in S$ (SGD); GST at 9% belongs in the unit economics.
check_circle Tiling operators covering the CBD, Tampines, Jurong, Woodlands and Punggol
check_circle Teams that need "bathroom tiler near me" and "kitchen backsplash tiling quote" on Google.com.sg
check_circle Businesses booking through WhatsApp and a local Singapore number, not a shared directory
check_circle Owners who want proof via Google reviews, a Singapore phone number, and UEN on the profile
Who buys, and what they search
groups
Who you are marketing to
- personHomeowners mid-bathroom or kitchen renovation in Singapore
- personBuilders needing reliable waterproof tiling crews in Singapore
- personCommercial fit-outs requiring durable floor systems in Singapore
- personOwners upgrading floors to large-format porcelain in Singapore
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What buyers search for
searchbathroom tiler near mesearchkitchen backsplash tiling quotesearchlarge format floor tilersearchcommercial tiling contractorssearchmaster bath renovation tiler
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Ready to book
- boltForms with room photos and approximate square feet in Singapore
- boltLeads tied to active renovation timelines in Singapore
- boltBuilder company emails on contact forms in Singapore
- boltReturn visits to waterproofing and portfolio pages in Singapore
What drives their decision
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Waterproofing and compliance confidence in Singapore
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Photo proof of bathrooms and kitchens like theirs in Singapore
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Clear timeline aligned with other trades in Singapore
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Reviews mentioning cleanliness and communication on site in Singapore
How we capture intent
search
Room-based tiling SEO in Singapore
Bathroom, kitchen, floor and commercial pages with suburb project photos in Singapore.
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Reno-quote paid search in Singapore
Campaigns for bathroom and kitchen tiling with qualification forms and builder keywords in Singapore.
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Finish-quality local proof in Singapore
GBP albums by room type and reviews on punctuality and waterproof peace of mind.
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Quote turnaround speed in Singapore
Instant lead alerts and templated quote follow-up within one business day in Singapore.
my_locationmarketing geo for tiling covers the CBD, Tampines, Jurong, Woodlands and Punggol with neighbourhood and planning-area pages.
Our Tiling Marketing Approach
01
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Tiling demand on Google.com.sg
Tiling shows up as "bathroom tiler near me" and "kitchen backsplash tiling quote" on Google.com.sg. We capture neighbourhood and planning-area pages across the CBD, Tampines, Jurong, Woodlands and Punggol, HDB estate and neighbourhood names.
02
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Leads that can book via WhatsApp and a local Singapore number
We filter tyre-kickers and job-seekers. The booking path is WhatsApp and a local Singapore number. Proof that converts is Google reviews, a Singapore phone number, and UEN on the profile, not a shared directory lead.
03
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Local proof, not a price race
Messaging names coverage, Google reviews, a Singapore phone number, and UEN on the profile, and response time. Slow replies lose tiling jobs to Google Business Profile and local Facebook groups.
04
event
From click to booked work
Quote, follow-up and repeat work run through WhatsApp and a local Singapore number. Reporting is in S$ (SGD); GST at 9% belongs in the job maths.
05
insights
Attribution under PDPA-safe forms and chat logs
Every tiling enquiry keeps source, campaign and page. PDPA-safe forms and chat logs is in the tag plan in Singapore.
Tiling marketing services
search
SEO for Tiling in Singapore
Help nearby customers find you on Google before they call a competitor in Singapore
- checkService and location pages built around searches like "bathroom tiler near me" in Singapore
- checkClear answers to questions people ask when comparing options like "kitchen backsplash tiling quote" in Singapore
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Singapore
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SEM for Tiling in Singapore
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Singapore
- checkGoogle Ads campaigns for "bathroom tiler near me" and similar high-intent searches in Singapore
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Singapore
- checkLanding pages that match the ad and lead to calls or bookings in Singapore
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Meta Ads for Tiling in Singapore
Reach the right local audience on Facebook and Instagram with proof-led ads in Singapore
- checkLocation and interest targeting matched to how tiling customers decide in Singapore
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Singapore
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Singapore
web
Web Design for Tiling in Singapore
Pages that make it easy to understand the offer and take the next step in Singapore
- checkPages built for searches like "large format floor tiler" and for quote or booking requests in Singapore
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Singapore
- checkForms, tap-to-call buttons and booking steps tested on phones in Singapore
monitoring
Analytics for Tiling in Singapore
See which channels bring real enquiries and new customers in Singapore
- checkCall, form and chat tracking by campaign and landing page in Singapore
- checkReporting tied to qualified leads and new customers, not vanity clicks in Singapore
- checkDashboards your team can use to decide where to spend more or cut back in Singapore
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CRM Integration for Tiling in Singapore
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Singapore
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Singapore
- checkSource tags so every sale traces back to the marketing that brought it in Singapore
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Singapore
psychology
AI Optimisation for Tiling in Singapore
Make your business easier for AI search tools to understand and recommend in Singapore
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Singapore
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Singapore
- checkMonitoring how AI surfaces your brand for searches like "bathroom tiler near me" in Singapore
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Singapore.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Singapore.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Singapore.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Singapore.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Singapore.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Singapore.
Certified and experienced
Certified where it matters. Accountable for the outcome in Singapore.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Singapore.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified tiling enquiries from "bathroom tiler near me" on Google.com.sg
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Less spend lost to Google Business Profile and local Facebook groups in Singapore
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Faster replies on WhatsApp and a local Singapore number
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A clear view of which channel booked the work
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More qualified bathroom and kitchen tiling quote requests in Singapore
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Commercial fit-out leads with follow-up suited to big projects in Singapore
This is tiling marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Singapore.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Singapore.
Budgets and reporting in S$ (SGD). GST at 9% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about tiling marketing? We have got honest answers in Singapore.
Most tiling enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.sg we split "bathroom tiler near me" from cheap research. The filter is WhatsApp and a local Singapore number plus Google reviews, a Singapore phone number, and UEN on the profile, not another form field.
How quickly will Tiling see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.sg compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "bathroom tiler near me" and booking via WhatsApp and a local Singapore number perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.sg and neighbourhood and planning-area pages. Every lead has a source. PDPA-safe forms and chat logs is in the measurement plan.
How do I stop requests for tiny tiling jobs that are not worth the drive in Singapore?
Ads and pages describe full bathroom, kitchen and floor tiling, with a stated minimum job size. Forms ask for the room, rough size and a photo before anyone books a visit. That removes most single-tile repair and small backsplash errands, though a few will still arrive in Singapore. Campaigns follow Google.com.sg and how local buyers actually enquire.
Can marketing bring builders and designers, not only homeowners in Singapore?
Yes. A page for builders, renovation contractors and designers explains your tiling scope, how you fit with the plumber and the waterproofing stage, and when you are next free. Ads can reach site managers in Singapore, and project photos help them trust you with a schedule.
Bathroom tiling leads are competitive. What makes mine stand out in Singapore?
Show how the work is done, not only how it looks: the waterproofing, the fall to the drain, the flat wall for large tiles and the neat edges. Pages for shower rooms, wet rooms and large-format floors let you speak to the worry behind the job in Singapore.
Do you handle commercial tiling for restaurants and shops in Singapore?
Yes, with a separate page and campaign for business buyers. It covers slip resistance, after-hours work, cure times and projects you can reference. Commercial leads move slowly, so follow-up and a clear tender contact matter in Singapore.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Singapore.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Singapore.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Singapore.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Singapore.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Singapore.
Let's Book More Tiling Jobs in Singapore
If you run a tiling business and want more renovation quotes without racing on the cheapest square-foot bid, let us talk in Singapore.