Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Home Services and Trades
Straight Lines.
Wet Areas Done.
More Renovation Work.
A tiler gets hired when someone is mid-remodel and worried about a leak behind the shower wall. We help you be the tiler that owners and remodelers call for clean lines and waterproofing done right.
We build the ads, website and call tracking that bring you bathroom, kitchen and floor tiling quotes from owners who care about the finish, not just the price per square foot.
handshake verified star
Trusted by tilers to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
Our tiling marketing is built for tilers who win on waterproof compliance, clean grout lines and reliable timelines, not undercutting on entry-level jobs.
check_circle Bathroom tilers scaling renovation and new build work
check_circle Floor tiling specialists in large-format and epoxy systems
check_circle Kitchen and backsplash tilers partnering with cabinet shops
check_circle Commercial tilers winning hospitality and retail fit-outs
check_circle Owner-operators moving from referrals to steady quote flow
Who buys, and what they search
groups
Who you are marketing to
- personHomeowners mid-bathroom or kitchen renovation
- personBuilders needing reliable waterproof tiling crews
- personCommercial fit-outs requiring durable floor systems
- personOwners upgrading floors to large-format porcelain
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What buyers search for
searchbathroom tiler near mesearchkitchen backsplash tiling quotesearchlarge format floor tilersearchcommercial tiling contractorssearchmaster bath renovation tiler
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Ready to book
- boltForms with room photos and approximate square feet
- boltLeads tied to active renovation timelines
- boltBuilder company emails on contact forms
- boltReturn visits to waterproofing and portfolio pages
What drives their decision
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Waterproofing and compliance confidence
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Photo proof of bathrooms and kitchens like theirs
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Clear timeline aligned with other trades
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Reviews mentioning cleanliness and communication on site
How we capture intent
search
Room-based tiling SEO
Bathroom, kitchen, floor and commercial pages with suburb project photos.
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Reno-quote paid search
Campaigns for bathroom and kitchen tiling with qualification forms and builder keywords.
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Finish-quality local proof
GBP albums by room type and reviews on punctuality and waterproof peace of mind.
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Quote turnaround speed
Instant lead alerts and templated quote follow-up within one business day.
my_locationSuburbs with active renovation permits and new estate growth, plus commercial strips for fit-out campaigns.
Our Tiling Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Tiling marketing services
search
SEO for Tiling
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "bathroom tiler near me"
- checkClear answers to questions people ask when comparing options like "kitchen backsplash tiling quote"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Tiling
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "bathroom tiler near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Tiling
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how tiling customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
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Web Design for Tiling
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "large format floor tiler" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
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Analytics for Tiling
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Tiling
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
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AI Optimization for Tiling
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "bathroom tiler near me"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More qualified bathroom and kitchen tiling quote requests
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Commercial fit-out leads with follow-up suited to big projects
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Portfolio SEO showcasing large-format and mosaic work
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Clear cost per booked quote by residential vs commercial
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Builder and designer referral visibility online
This is tiling marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about tiling marketing? We have got honest answers.
How do I stop requests for tiny tiling jobs that are not worth the drive?
Ads and pages describe full bathroom, kitchen and floor tiling, with a stated minimum job size. Forms ask for the room, rough size and a photo before anyone books a visit. That removes most single-tile repair and small backsplash errands, though a few will still arrive.
Can marketing bring builders and designers, not only homeowners?
Yes. A page for builders, renovation contractors and designers explains your tiling scope, how you fit with the plumber and the waterproofing stage, and when you are next free. Ads can reach site managers in your area, and project photos help them trust you with a schedule.
Bathroom tiling leads are competitive. What makes mine stand out?
Show how the work is done, not only how it looks: the waterproofing, the fall to the drain, the flat wall for large tiles and the neat edges. Pages for shower rooms, wet rooms and large-format floors let you speak to the worry behind the job.
Do you handle commercial tiling for restaurants and shops?
Yes, with a separate page and campaign for business buyers. It covers slip resistance, after-hours work, cure times and projects you can reference. Commercial leads move slowly, so follow-up and a clear tender contact matter.
Homeowners often disappear after the quote. How do you help close tiling jobs?
Reminder ads show similar finished bathrooms, a short note explains what is included in your quote and a text follow-up arrives within a day. We also help you present quotes so that waterproofing, removal and supply of tile are clear.
Can I see which source led to a signed bathroom tiling job?
Yes. Calls, forms and ads are tagged by source and by room type, and your office marks which became signed work. Reports compare search, ads and your Business Profile for bathrooms, kitchens, floors and commercial work.
What does HeyLead leave to the tiler?
Quotes, waterproofing method, tile advice, scheduling and your registration and insurance stay with you. We never claim technical standards on your behalf or promise leads. We handle pages, ads, tracking and reporting.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Book More Tiling Jobs
If you run a tiling business and want more renovation quotes without racing on the cheapest square-foot bid, let us talk.