Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Home Services and Trades
Safer Homes in Singapore.
Bigger Panels.
Steadier Bookings.
Built for Singapore service brands competing in local and regional search. When a breaker keeps tripping or the power goes out, people want a licensed electrician, fast. We help you be the name owners trust for safety work, panel upgrades and EV chargers, not the cheapest quote for an outlet.
We build the ads, website and call tracking that bring you emergency calls, EV charger installs and remodel wiring jobs. The leads are yours, not shared with unlicensed operators on a lead marketplace in Singapore.
handshake verified star
Trusted by electrical contractors to turn local demand into booked work Serving Central, East (Tampines), West (Jurong), North (Woodlands) and North-East (Punggol) across Central, East, West, North and North-East.
Who This Is For
Our electrical marketing is built for licensed contractors who win on code-compliant work, clear quotes and reliable scheduling, not being the cheapest on a lead aggregator in Singapore. Campaigns follow Google.com.sg and how local buyers actually enquire. Electrical demand shows up on Google.com.sg as "emergency electrician near me" and "electrical panel upgrade cost". We build marketing around neighbourhood and planning-area pages across the CBD, Tampines, Jurong, Woodlands and Punggol, HDB estate and neighbourhood names. Electrical buyers book through WhatsApp and a local Singapore number. Proof that converts here is Google reviews, a Singapore phone number, and UEN on the profile. Slow replies lose the job to Google Business Profile and local Facebook groups. Reporting is in S$ (SGD); GST at 9% belongs in the unit economics.
check_circle Electrical operators covering the CBD, Tampines, Jurong, Woodlands and Punggol
check_circle Teams that need "emergency electrician near me" and "electrical panel upgrade cost" on Google.com.sg
check_circle Businesses booking through WhatsApp and a local Singapore number, not a shared directory
check_circle Owners who want proof via Google reviews, a Singapore phone number, and UEN on the profile
Who buys, and what they search
groups
Who you are marketing to
- personHomeowners with tripping breakers, faults or partial outages in Singapore
- personEV owners researching charger install and panel capacity in Singapore
- personRenovators needing compliant wiring and lighting design in Singapore
- personFacility managers booking testing and maintenance programs in Singapore
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What buyers search for
searchemergency electrician near mesearchelectrical panel upgrade costsearchEV charger installation electriciansearchrewiring old house electriciansearchcommercial electrician maintenance contract
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Ready to book
- boltCalls describing sparks, burning smell or full outage in Singapore
- boltLeads naming vehicle model and charger type in Singapore
- boltCommercial forms listing site address and compliance deadline in Singapore
- boltRepeat views of financing or rebate information pages in Singapore
What drives their decision
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Visible licence number, insurance and warranty in Singapore
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Clear scope on panel upgrades, permits and inspections in Singapore
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Fast response when power is unsafe or partially lost in Singapore
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Reviews citing tidy work, communication and no surprise extras in Singapore
How we capture intent
search
Service-line electrical SEO in Singapore
Pages for panel upgrades, EV chargers, rewires, lighting and commercial maintenance with local modifiers in Singapore.
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Intent-split paid search in Singapore
Emergency call campaigns, upgrade funnels with financing hooks, and B2B keywords for fit-out and testing in Singapore.
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Licensed local visibility in Singapore
GBP with licence class, service photos and review themes around safety and cleanliness.
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Rapid response routing in Singapore
On-call notifications and auto-reply texts so outage callers know help is dispatched in Singapore.
my_locationmarketing geo for electrical covers the CBD, Tampines, Jurong, Woodlands and Punggol with neighbourhood and planning-area pages.
Our Electrical Marketing Approach
01
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Electrical demand on Google.com.sg
Electrical shows up as "emergency electrician near me" and "electrical panel upgrade cost" on Google.com.sg. We capture neighbourhood and planning-area pages across the CBD, Tampines, Jurong, Woodlands and Punggol, HDB estate and neighbourhood names.
02
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Leads that can book via WhatsApp and a local Singapore number
We filter tyre-kickers and job-seekers. The booking path is WhatsApp and a local Singapore number. Proof that converts is Google reviews, a Singapore phone number, and UEN on the profile, not a shared directory lead.
03
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Local proof, not a price race
Messaging names coverage, Google reviews, a Singapore phone number, and UEN on the profile, and response time. Slow replies lose electrical jobs to Google Business Profile and local Facebook groups.
04
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From click to booked work
Quote, follow-up and repeat work run through WhatsApp and a local Singapore number. Reporting is in S$ (SGD); GST at 9% belongs in the job maths.
05
insights
Attribution under PDPA-safe forms and chat logs
Every electrical enquiry keeps source, campaign and page. PDPA-safe forms and chat logs is in the tag plan in Singapore.
Electrical marketing services
search
SEO for Electrical in Singapore
Help nearby customers find you on Google before they call a competitor in Singapore
- checkService and location pages built around searches like "emergency electrician near me" in Singapore
- checkClear answers to questions people ask when comparing options like "electrical panel upgrade cost" in Singapore
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Singapore
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SEM for Electrical in Singapore
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Singapore
- checkGoogle Ads campaigns for "emergency electrician near me" and similar high-intent searches in Singapore
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Singapore
- checkLanding pages that match the ad and lead to calls or bookings in Singapore
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Meta Ads for Electrical in Singapore
Reach the right local audience on Facebook and Instagram with proof-led ads in Singapore
- checkLocation and interest targeting matched to how electrical customers decide in Singapore
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Singapore
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Singapore
web
Web Design for Electrical in Singapore
Pages that make it easy to understand the offer and take the next step in Singapore
- checkPages built for searches like "EV charger installation electrician" and for quote or booking requests in Singapore
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Singapore
- checkForms, tap-to-call buttons and booking steps tested on phones in Singapore
monitoring
Analytics for Electrical in Singapore
See which channels bring real enquiries and new customers in Singapore
- checkCall, form and chat tracking by campaign and landing page in Singapore
- checkReporting tied to qualified leads and new customers, not vanity clicks in Singapore
- checkDashboards your team can use to decide where to spend more or cut back in Singapore
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CRM Integration for Electrical in Singapore
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Singapore
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Singapore
- checkSource tags so every sale traces back to the marketing that brought it in Singapore
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Singapore
psychology
AI Optimisation for Electrical in Singapore
Make your business easier for AI search tools to understand and recommend in Singapore
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Singapore
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Singapore
- checkMonitoring how AI surfaces your brand for searches like "emergency electrician near me" in Singapore
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Singapore.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Singapore.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Singapore.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Singapore.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Singapore.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Singapore.
Certified and experienced
Certified where it matters. Accountable for the outcome in Singapore.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Singapore.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified electrical enquiries from "emergency electrician near me" on Google.com.sg
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Less spend lost to Google Business Profile and local Facebook groups in Singapore
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Faster replies on WhatsApp and a local Singapore number
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A clear view of which channel booked the work
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More emergency and safety inspection leads from people ready to book in Singapore
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Panel upgrade and EV charger quotes from owners ready to proceed in Singapore
This is electrical marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Singapore.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Singapore.
Budgets and reporting in S$ (SGD). GST at 9% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about electrical marketing? We have got honest answers in Singapore.
Most electrical enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.sg we split "emergency electrician near me" from cheap research. The filter is WhatsApp and a local Singapore number plus Google reviews, a Singapore phone number, and UEN on the profile, not another form field.
How quickly will Electrical see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.sg compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "emergency electrician near me" and booking via WhatsApp and a local Singapore number perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.sg and neighbourhood and planning-area pages. Every lead has a source. PDPA-safe forms and chat logs is in the measurement plan.
How do people choose an electrician in Singapore?
They look for proof first: registration, insurance, recent jobs and reviews that mention the same kind of work. For a fault they choose whoever answers fast. For an upgrade or charger they compare two or three firms and go with the one that explained the job clearly in Singapore. Campaigns follow Google.com.sg and how local buyers actually enquire.
What counts as a good electrical lead in Singapore?
A person with a real job in Singapore who gives enough detail to quote or book a visit. Fault calls with an address, charger requests naming the car and switchboard upgrade forms with a photo are all good. A search for a free guide is not.
How do you keep do-it-yourself and course searches out in Singapore?
We block those words in paid search and write pages that make clear you are a registered business doing safety work. Forms ask about the job before anything is sent. That reduces clicks from people who only want to learn how to rewire a lamp in Singapore.
Can marketing help us win more upgrades and chargers, not just faults in Singapore?
Yes. Planned jobs have their own pages, ads and follow-up, separate from fault calls. A charger buyer sees compatibility and permit advice, while a fault caller sees a phone number and a quick response in Singapore.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Singapore.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Singapore.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Singapore.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Singapore.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Singapore.
Let's Grow Your Electrical Bookings in Singapore
If you run an electrical contracting business and want more licensed, high-value booked work without shared lead spam, let us talk in Singapore.