Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Analytics for Electrical
Analytics for Electrical Contractors in Singapore
An outage call, a charger request and a factory testing contract all reach you as a ring or a form, yet they are worth very different amounts. Analytics tells you which search or ad produced each, which became a booked visit and what a booked electrical job really costs you.
For electrical business owners who want emergency calls, panel upgrades, charger installs and commercial contracts traced to the source that produced them.
Why electrical results must be split by job
Context from how your customers search, compare and book.
Electrical work is a mixed bag. A burning smell at a switchboard needs a van now. A panel upgrade needs a site visit and a written quote. A charger install needs a conversation about the vehicle, the wiring and the board. One lead count cannot describe all of that fairly.
Ticket size varies hugely. A fault repair may take an hour, while a rewire or a commercial maintenance contract is worth many times more and takes weeks to close. If you count them alike, cheap clicks look as good as the work that actually builds the business.
The path to a signed upgrade is long and hard to follow. A homeowner reads about panel capacity, asks a friend, requests three quotes and may return a month later. Tracking must keep the first source attached through the site visit and the signature. Without that link, the wrong ad gets the credit.
Some contact will never be traceable. A builder who recommends you on site, a landlord who saves your number or a customer who texts the van will not show as marketing. We report that share as unattributed so nobody reads the report as the whole truth.
Who gets value from the numbers
groups Customer segments
- person Residential electricians balancing fault calls with panel and rewire quotes
- person Charger installers working with owners of electric vehicles
- person Commercial teams selling testing and maintenance agreements to facilities managers
- person Owners who advertise on search, map listings and builder referrals together
psychology What drives their decision
- check_circle Cost per booked visit for faults, upgrades and commercial work
- check_circle Charger and panel quotes followed to signature
- check_circle Safety calls handled and counted separately
- check_circle Plain monthly report for an owner and an office manager
How we deliver Analytics
A clear, repeatable process built around how electrical customers search and decide.
1
Name the results
With your office we list what counts: emergency visit booked, safety inspection booked, panel upgrade quote, charger site assessment, rewire estimate and commercial contract request. Each has a short name and one person who records it.
2
Track the ways in
Numbers go on search ads, the Business Profile and service pages, and forms record the problem or project type chosen. Commercial forms capture site address and any compliance deadline, which marks urgency and size for later review.
3
Mark call results
Staff mark each call as booked, quoted, lost or not a fit. With permission, we sample recordings to see why calls fail, such as callers wanting a price over the phone or work outside your area or registration.
4
Tie jobs to sources
Each month finished jobs and signed quotes are matched to the first contact. You then see a real cost for a booked fault visit, a signed charger install and a commercial agreement, instead of one blended figure.
5
Agree the changes
We go through the report with you, point out weak keywords, slow answers and pages that bring the wrong work, and agree a short list of changes. Spend, pages and call handling only move once you approve.
monitoring
What Electrical Analytics includes
See which channels bring real enquiries and new customers in Singapore
- check_circle Result definitions and tracking setup
- check_circle Call result marking
- check_circle Job and quote matching
- check_circle Residential and commercial reporting
- check_circle Monthly review with your office
What you can expect
- verified You know the cost of a booked fault visit and a signed charger install
- verified Commercial requests are tracked over their longer cycle
- verified Safety calls are handled and counted apart from planned work
- verified Low-value clicks are separated from upgrade and rewire demand
- verified Quote requests are followed from form to signature
- verified Spend moves toward sources that bring booked electrical work
Deliverables you receive
inventory_2 Defined results for faults, upgrades, chargers, rewires and commercial work
inventory_2 Tracking numbers on ads, profile and service pages
inventory_2 Forms capturing project type, site address and deadline where relevant
inventory_2 Call result marking routine with optional recording samples
inventory_2 Monthly report separating residential and commercial work with job counts on each line
inventory_2 Cost per booked visit and per signed quote by job type
Technical approach
The mechanics behind Analytics for electrical, explained plainly.
Forms that qualify
A charger form can ask the vehicle type and whether the owner has off-street parking, while a commercial form asks site type and deadline. We record those answers as events, which separates serious projects from curious clicks.
Long quote cycles
Upgrade and rewire quotes can take weeks. We keep the first source on the customer record and add the signature later, so credit goes to the search that began the chain and not to a final reminder.
Careful with sensitive details
We do not record anything about security systems or building layouts. Reports show counts, sources and job types, access is limited to named staff and recordings are kept only as long as you decide.
What Electrical analytics setup costs
Electrical analytics setup starts at $500 USD one-time. Ongoing monthly reporting and reviews are scoped separately.
What's included
Tracking plan
IncludedA short plan naming the calls, forms and bookings that count as a real lead or sale for your business.
Tags, events and call numbers
IncludedTracking set up and tested so each lead is tied to the search or ad behind it.
Report and handover
IncludedA simple report layout and a walkthrough so your team can read it without help.
Monthly reviews, extra dashboards and data clean-up are scoped separately. Talk to us for a fit.
What to expect from tracking
The first reports prove the setup works. The later ones show which sources deserve more spend.
Days 1 to 14
Numbers, forms and result categories are set up and tested from several phones. Your office agrees how calls are marked, and we correct anything that records twice or not at all.
Weeks 3 to 8
Call results flow in and job matching starts. Fault work, upgrades and chargers appear on separate lines, often revealing that some keywords bring many calls and few visits. Expect some tidying of categories along the way.
Months 3 to 6 and beyond
A few months of data show which sources carry the larger jobs and how long quotes take to close. We promise no volume, and unattributed contact remains, but your choices rest on booked work.
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Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
What can call tracking tell an electrician? expand_more
It shows which ad, listing or page produced each call and whether it became a booked visit. For electrical work that separates a real fault from a price check or a request for a job you do not do.
Can you measure EV charger leads for our electrical business separately? expand_more
Yes. We tag charger pages and forms, record the project type, and follow quotes through to a signed install. You then see what a charger customer costs compared with a fault repair.
How do you treat emergency and safety calls? expand_more
They are tagged and counted on their own line, so that the speed of response is visible. Dispatch and safety decisions stay with your registered electricians, and we never give instructions.
Do you track commercial electrical contracts? expand_more
Yes, with their own forms, longer timelines and a record of site type and deadline. A single maintenance agreement may be worth more than dozens of fault calls, and the report shows that.
What if we cannot match every electrical job to a source? expand_more
Then the report shows an unmatched share, which is normal. Builder referrals and repeat customers are often untraceable, and we separate them from paid and search sources.
Do you see our electrical quotes or prices? expand_more
Only what is needed to match revenue to a source, and only through staff you name. Wider reports show counts and averages. Pricing decisions stay with your office.
Will tracking get us more electrical work? expand_more
Not directly. It shows where work comes from, so you can spend on what produces booked visits. We do not promise any number of jobs.
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