Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Home Services and Trades
Safer Homes.
Bigger Panels.
Steadier Bookings.
When a breaker keeps tripping or the power goes out, people want a licensed electrician, fast. We help you be the name owners trust for safety work, panel upgrades and EV chargers, not the cheapest quote for an outlet.
We build the ads, website and call tracking that bring you emergency calls, EV charger installs and remodel wiring jobs. The leads are yours, not shared with unlicensed operators on a lead marketplace.
handshake verified star
Trusted by electrical contractors to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
Our electrical marketing is built for licensed contractors who win on code-compliant work, clear quotes and reliable scheduling, not being the cheapest on a lead aggregator.
check_circle Residential electricians scaling panel upgrades and rewires
check_circle Commercial electrical firms winning fit-outs and maintenance contracts
check_circle EV charger installation specialists in growing EV suburbs
check_circle Emergency electricians capturing safety and outage calls
check_circle Lighting and smart home installers growing premium retrofit work
Who buys, and what they search
groups
Who you are marketing to
- personHomeowners with tripping breakers, faults or partial outages
- personEV owners researching charger install and panel capacity
- personRenovators needing compliant wiring and lighting design
- personFacility managers booking testing and maintenance programs
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What buyers search for
searchemergency electrician near mesearchelectrical panel upgrade costsearchEV charger installation electriciansearchrewiring old house electriciansearchcommercial electrician maintenance contract
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Ready to book
- boltCalls describing sparks, burning smell or full outage
- boltLeads naming vehicle model and charger type
- boltCommercial forms listing site address and compliance deadline
- boltRepeat views of financing or rebate information pages
What drives their decision
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Visible license number, insurance and warranty
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Clear scope on panel upgrades, permits and inspections
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Fast response when power is unsafe or partially lost
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Reviews citing tidy work, communication and no surprise extras
How we capture intent
search
Service-line electrical SEO
Pages for panel upgrades, EV chargers, rewires, lighting and commercial maintenance with local modifiers.
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Intent-split paid search
Emergency call campaigns, upgrade funnels with financing hooks, and B2B keywords for fit-out and testing.
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Licensed local visibility
GBP with license class, service photos and review themes around safety and cleanliness.
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Rapid response routing
On-call notifications and auto-reply texts so outage callers know help is dispatched.
my_locationSuburb targeting weighted toward older housing needing rewires, new estates with EV uptake, and commercial corridors for B2B campaigns.
Our Electrical Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Electrical marketing services
search
SEO for Electrical
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "emergency electrician near me"
- checkClear answers to questions people ask when comparing options like "electrical panel upgrade cost"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Electrical
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "emergency electrician near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Electrical
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how electrical customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for Electrical
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "EV charger installation electrician" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
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Analytics for Electrical
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Electrical
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
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AI Optimization for Electrical
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "emergency electrician near me"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More emergency and safety inspection leads from people ready to book
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Panel upgrade and EV charger quotes from owners ready to proceed
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Commercial and rental compliance jobs with longer sales cycles supported
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Attribution on cost per booked job by residential vs commercial
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Your license and insurance shown clearly before the first call
This is electrical marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about electrical marketing? We have got honest answers.
How do people choose an electrician?
They look for proof first: registration, insurance, recent jobs and reviews that mention the same kind of work. For a fault they choose whoever answers fast. For an upgrade or charger they compare two or three firms and go with the one that explained the job clearly.
What counts as a good electrical lead?
A person with a real job in your area who gives enough detail to quote or book a visit. Fault calls with an address, charger requests naming the car and switchboard upgrade forms with a photo are all good. A search for a free guide is not.
How do you keep do-it-yourself and course searches out?
We block those words in paid search and write pages that make clear you are a registered business doing safety work. Forms ask about the job before anything is sent. That reduces clicks from people who only want to learn how to rewire a lamp.
Can marketing help us win more upgrades and chargers, not just faults?
Yes. Planned jobs have their own pages, ads and follow-up, separate from fault calls. A charger buyer sees compatibility and permit advice, while a fault caller sees a phone number and a quick response.
Does electrical work have a busy season?
Storms, heatwaves and cold snaps bring outages and overloaded circuits, and property sales and landlord checks come in waves. We build a calendar with you so urgent cover, upgrade offers and charger campaigns each get budget when your crews can take them.
What should we have ready before we start?
Your registration and insurance details, photos of recent jobs, the suburbs you serve, the smallest job you take and who answers the phone. Access to your site, profile and ad accounts helps us begin quickly.
What does HeyLead do and not do?
We plan and run SEO, Google Ads, Meta ads and web design, and report on calls and booked jobs. We do not do wiring, quote jobs, set prices or give safety advice. Those decisions, and the technical claims in your marketing, stay with your registered electricians.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Grow Your Electrical Bookings
If you run an electrical contracting business and want more licensed, high-value booked work without shared lead spam, let us talk.