Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEM for Electrical
Google Ads for Electrical Contractors
A tripped main switch at dusk makes people phone the first electrician who answers. A charger quote is shopped around for a week. Google Ads can serve both, but they need different campaigns, different budgets and a person ready to pick up the phone. We build, run and report on it. We cannot promise lead numbers.
For electrical contractors who want paid search that fills the van schedule with fault calls and higher-value upgrade work, with every call tracked back to its ad.
How paid search works for electrical firms
Context from how your customers search, compare and book.
Fault searches are the most valuable and the most crowded. A person with no power types emergency electrician and calls the top ad that looks real. Ads that promise a van on the road, show a phone number and name your area win that call. Ads that read like a brochure do not.
Planned work behaves differently. Searches for a switchboard upgrade, a charger install, an extra circuit for an oven or a rewire come from people with time to compare. They click several ads, read the pages and ask about permits. The landing page matters more than the headline, and a form with a photo upload helps.
Many clicks are not customers. Searches for how to wire a plug, electrician courses, apprentice jobs, parts shops and training videos all sit close to the words you want. A tight set of negative keywords is the cheapest way to protect the budget, and it needs regular attention as new search terms appear.
Capacity limits the sensible spend. If your electricians are booked for two weeks, extra urgent clicks only turn into missed calls. We plan the budget around crews on the road, after-hours cover and the jobs worth the drive, and we pause or narrow campaigns when the diary fills.
Who Google Ads suit for electrical firms
groups Customer segments
- person Fault and emergency electricians running a rostered after-hours line
- person Firms selling switchboard upgrades, rewires and extra circuits to home owners
- person Charger specialists who quote on site and want more qualified requests
- person Commercial teams seeking maintenance and testing contracts from managers of shops and offices
psychology What drives their decision
- check_circle Separate campaigns for urgent faults and planned upgrades
- check_circle Negative keywords that remove courses, parts and do-it-yourself guides
- check_circle Call extensions and a fast callback routine
- check_circle Reports showing cost per booked job, not just cost per click
How we deliver SEM
A clear, repeatable process built around how electrical customers search and decide.
1
Jobs, hours and radius
We agree the jobs worth paying for, the hours your phones are staffed, the suburbs you will reach and the smallest call-out you accept. These limits shape the account. A fault call outside your radius or a tiny job below your minimum is not worth a click.
2
Campaign split
We build one campaign for urgent faults, one for upgrades and rewires, one for chargers and one for commercial buyers if you want them. Each has its own budget, keywords and advert wording, so the daily spend on faults cannot swallow money meant for planned jobs.
3
Keywords and exclusions
Near me and service-plus-area phrases lead each group. We block courses, careers, parts, do-it-yourself questions and wiring diagrams, then review actual search terms every week. New negatives are added as odd searches appear, and winners get their own tight group.
4
Call and callback routine
We set up tracked numbers, call buttons on phones and an automatic text to anyone who rings and is missed. A short script collects the problem, the address area and whether anyone is at risk. Safety advice and dispatch decisions stay with your electricians.
5
Weekly budget decisions
Each week we read calls, forms and search terms, shift money toward the groups that book and trim the rest. Before storm season, when outages rise, or before a cold snap, we can raise the urgent campaign with your agreement and lower it when the crews are full.
query_stats
What Electrical SEM includes
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- check_circle Account build and campaign split
- check_circle Negative keyword upkeep
- check_circle Call tracking and callback texts
- check_circle Landing page recommendations
- check_circle Monthly report on booked jobs
What you can expect
- verified Urgent callers reach a person while competitors send them to voicemail
- verified Upgrade and charger clicks go to pages built for those decisions
- verified Wasted spend on courses, parts and do-it-yourself searches falls
- verified Budget follows crew capacity so busy weeks are not oversold
- verified You can see which campaign produced each booked job
- verified Reports show cost per booked job for faults, upgrades and contracts
Deliverables you receive
inventory_2 Separate campaigns for urgent faults, switchboard upgrades, rewires, chargers and commercial maintenance, each with its own budget
inventory_2 Negative keyword list covering courses, careers, parts, wiring diagrams and out-of-area suburbs
inventory_2 Ad text and extensions showing service area, phone button, registration and insurance proof
inventory_2 Call tracking, missed-call text replies and a short script for fault and quote calls
inventory_2 After-hours schedule that turns urgent ads on and off to match who is on call
inventory_2 Monthly report listing cost per booked job by campaign and job type
Technical approach
The mechanics behind SEM for electrical, explained plainly.
Ad schedule and call routing
Urgent ads run only when someone can answer, and calls route to the on-call phone after hours. If nobody is free, a text goes out at once saying a person will ring back. This stops paid clicks being wasted on voicemail.
Conversion tracking
Calls over a set length, form sends and booked-job marks from your scheduling tool are counted as results. A request about a lamp that does not work and a charger quote are not valued alike, so each job type gets its own value in reports.
Landing pages by campaign
Fault ads open on a short page with the phone number first. Upgrade and charger ads open on pages with a form that accepts a photo of the switchboard, plus clear notes on permits and inspection. Pages load fast on mobile and match the advert wording.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from Google Ads
Paid search can bring calls quickly, though early weeks are for learning which searches book. Spend follows what the data shows, not hope.
Days 1 to 14
Account, tracking and call routines go live. We run a modest budget in the core groups and read search terms daily to cut waste. Expect more learning than profit at this stage.
Weeks 3 to 8
We move spend to the campaigns and hours that book, tighten exclusions and test new advert wording. By now you can see the cost of a booked fault call against a booked upgrade.
Months 3 to 6 and beyond
We scale the groups that pay, add commercial or charger campaigns if capacity allows and plan around seasons. Results are never promised, and cost depends on competition in your area.
Other Electrical marketing services
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
Is Google Ads worth it for an electrical business? expand_more
It can be, if calls are answered fast and the spend is aimed at jobs you want. Electrical clicks vary a lot in value, so we separate faults from upgrades. We do not promise lead numbers.
How much should an electrical firm spend? expand_more
It depends on your area, crew size and the jobs you chase. We start with an amount that lets the core groups gather data without overloading your phones, then adjust. You set the ceiling.
How do you stop do-it-yourself electrical searches? expand_more
Negative keywords block the obvious ones, and we read real search terms each week to find new ones. Ad text also states that you are a registered business, which puts off people looking for guides.
What if we cannot answer every call? expand_more
Then the ads should not run in those hours. We schedule urgent campaigns around your staffing and send an automatic text to missed callers. An unanswered electrical call is paid for and lost.
Can the ads promote chargers and panel upgrades separately? expand_more
Yes. Each has its own campaign, wording and page, because buyers ask different questions. A charger buyer wants compatibility and permit advice, while a fault caller wants a van.
Do you write claims about safety or standards? expand_more
Only claims your electrician can stand behind. Wording about electrical certificates, testing or standards is checked with you first, since rules differ by area and the responsibility is yours.
How will we know the electrical ads worked? expand_more
You get a report with calls, forms and booked jobs by campaign. Where you note job value in your scheduling tool, we compare spend with the work won.
Ready to get more from Electrical SEM?
Get a free audit and we will show you where you are losing inquiries today.
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