Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Home Services and Trades
Stop the Seep.
Wet Areas Sealed.
Trusted Waterproofers.
Waterproofing work starts with a stain on a ceiling, a wet basement wall or a leaking balcony, and the owner wants a specialist, not a painter. We help you be that specialist.
We build the ads, website and call tracking that bring you leak investigations, bathroom membranes and commercial below-grade jobs. No time-wasters who think waterproofing is a coat of paint.
handshake verified star
Trusted by waterproofing businesses to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
Our waterproofing marketing is built for specialists who win on diagnostics, compliant membranes and warranty backing, not undercutting on untested shortcuts.
check_circle Bathroom and shower waterproofing contractors
check_circle Balcony and rooftop membrane specialists
check_circle Basement and retaining wall waterproofing experts
check_circle Commercial waterproofing for parking garages and podiums
check_circle Leak detection and remediation investigators
Who buys, and what they search
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Who you are marketing to
- personHomeowners with balcony or bathroom leaks
- personBuilders needing certifiable wet-area membranes
- personProperty managers fixing plaza deck and planter leaks
- personDevelopers remediating failed waterproofing systems
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What buyers search for
searchbalcony leak waterproofing specialistsearchbathroom waterproofing contractorsearchbasement waterproofing company near mesearchcommercial podium waterproofingsearchleak detection waterproofing investigation
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Ready to book
- boltCalls describing visible water ingress or stains
- boltBuilder emails with wet-area schedules
- boltCommercial forms listing podium or parking garage scope
- boltLeads mentioning failed prior repairs
What drives their decision
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Diagnostic thoroughness before quoting membrane
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Compliance certificates and warranty terms
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Trade references from builders and tilers
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Reviews mentioning stopped leaks after previous failures
How we capture intent
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Problem and system SEO
Balcony, bathroom, basement and commercial below-grade waterproofing pages.
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Diagnostic-intent paid search
Leak investigation and membrane install campaigns with call extensions.
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Specialist local trust
GBP with compliance badges, remediation photos and trade review themes.
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Leak urgency routing
Instant alerts for active ingress leads and fast inspection booking.
my_locationHigh-rise and apartment districts for balconies, new build corridors for builders, low-lying suburbs for basement waterproofing.
Our Waterproofing Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Waterproofing marketing services
search
SEO for Waterproofing
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "balcony leak waterproofing specialist"
- checkClear answers to questions people ask when comparing options like "bathroom waterproofing contractor"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Waterproofing
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "balcony leak waterproofing specialist" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Waterproofing
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how waterproofing customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
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Web Design for Waterproofing
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "basement waterproofing company near me" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
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Analytics for Waterproofing
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Waterproofing
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
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AI Optimization for Waterproofing
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "balcony leak waterproofing specialist"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More leak investigation and diagnostic bookings
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Builder and tiler subcontract leads with compliance proof
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Commercial tender visibility with case studies
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Clear cost per booked job by residential vs commercial
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Educational content that pre-sells warranty value
This is waterproofing marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about waterproofing marketing? We have got honest answers.
How do you filter out do-it-yourself and painter confusion?
Pages explain why a membrane under tile is a different job from a coat of sealer, and ads and forms ask where the water appears and what sits on top of it. Owners who read that tend to ask for a specialist, and those wanting a cheap coat tend to leave.
Can you help us win builder and tiler partnerships?
Yes. A trade page covers membrane systems, curing and flood test steps, paperwork and how you fit around the tiler's schedule. Ads and outreach then reach builders and tiling firms who need a dependable subcontractor.
Leak investigations are urgent. How do you market them?
A fast route with a large call button, clear diagnostic steps and honest timing, supported by ads that appear when owners search for stains and drips. Diagnosis is presented as a service in its own right, not a free chat before a quote.
Balcony failures are high stakes. Can content help?
Yes. Plain pages on signs of failure, what an inspection involves and why surface fixes often fail help owners and managers take it seriously. You approve all technical statements, and we do not give engineering advice.
Do you cover commercial below-ground waterproofing?
Yes, with separate pages and campaigns for developers, builders and managers. They want system details, testing, warranties and past projects, and they weigh documents as heavily as photos.
How can we show marketing won a commercial podium job?
Commercial jobs take long, so we track each contact from first visit through tender to signing. Source tags, call records and your own notes are linked, which shows which page or campaign started the conversation.
What do you need from us to begin?
Photos of finished membranes and repairs, a list of the systems and job types you want, your testing and warranty terms and your registration and insurance details. We draft, and you approve everything first.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Win More Waterproofing Jobs
If you run a waterproofing business and want more diagnostic and membrane jobs without unqualified quote chasers, let us talk.