Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Home Services and Trades
Stop the Seep in Australia.
Wet Areas Sealed.
Trusted Waterproofers.
Built for Australian owner-led businesses competing in AU search. Waterproofing work starts with a stain on a ceiling, a wet basement wall or a leaking balcony, and the owner wants a specialist, not a painter. We help you be that specialist.
We build the ads, website and call tracking that bring you leak investigations, bathroom membranes and commercial below-grade jobs. No time-wasters who think waterproofing is a coat of paint in Australia.
handshake verified star
Trusted by waterproofing businesses to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
Our waterproofing marketing is built for specialists who win on diagnostics, compliant membranes and warranty backing, not undercutting on untested shortcuts in Australia. Campaigns follow Google.com.au and how local buyers actually enquire. Waterproofing demand shows up on Google.com.au as "balcony leak waterproofing specialist" and "bathroom waterproofing contractor". We build marketing around suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade. Waterproofing buyers book through an Australian number and a short form. Proof that converts here is Google reviews, ABN, and licence details on the page. Slow replies lose the job to Hipages, Oneflare, and Google Business Profile. Reporting is in A$ (AUD); GST at 10% belongs in the unit economics.
check_circle Waterproofing operators covering Sydney, Melbourne, Brisbane, Perth and regional Australia
check_circle Teams that need "balcony leak waterproofing specialist" and "bathroom waterproofing contractor" on Google.com.au
check_circle Businesses booking through an Australian number and a short form, not a shared directory
check_circle Owners who want proof via Google reviews, ABN, and licence details on the page
Who buys, and what they search
groups
Who you are marketing to
- personHomeowners with balcony or bathroom leaks in Australia
- personBuilders needing certifiable wet-area membranes in Australia
- personProperty managers fixing plaza deck and planter leaks in Australia
- personDevelopers remediating failed waterproofing systems in Australia
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What buyers search for
searchbalcony leak waterproofing specialistsearchbathroom waterproofing contractorsearchbasement waterproofing company near mesearchcommercial podium waterproofingsearchleak detection waterproofing investigation
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Ready to book
- boltCalls describing visible water ingress or stains in Australia
- boltBuilder emails with wet-area schedules in Australia
- boltCommercial forms listing podium or parking garage scope in Australia
- boltLeads mentioning failed prior repairs in Australia
What drives their decision
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Diagnostic thoroughness before quoting membrane in Australia
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Compliance certificates and warranty terms in Australia
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Trade references from builders and tilers in Australia
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Reviews mentioning stopped leaks after previous failures in Australia
How we capture intent
search
Problem and system SEO in Australia
Balcony, bathroom, basement and commercial below-grade waterproofing pages in Australia.
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Diagnostic-intent paid search in Australia
Leak investigation and membrane install campaigns with call extensions in Australia.
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Specialist local trust in Australia
GBP with compliance badges, remediation photos and trade review themes.
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Leak urgency routing in Australia
Instant alerts for active ingress leads and fast inspection booking in Australia.
my_locationmarketing geo for waterproofing covers Sydney, Melbourne, Brisbane, Perth and regional Australia with suburb and state pages.
Our Waterproofing Marketing Approach
01
flight_takeoff
Waterproofing demand on Google.com.au
Waterproofing shows up as "balcony leak waterproofing specialist" and "bathroom waterproofing contractor" on Google.com.au. We capture suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade.
02
filter_alt
Leads that can book via an Australian number and a short form
We filter tyre-kickers and job-seekers. The booking path is an Australian number and a short form. Proof that converts is Google reviews, ABN, and licence details on the page, not a shared directory lead.
03
auto_awesome
Local proof, not a price race
Messaging names coverage, Google reviews, ABN, and licence details on the page, and response time. Slow replies lose waterproofing jobs to Hipages, Oneflare, and Google Business Profile in Australia.
04
event
From click to booked work
Quote, follow-up and repeat work run through an Australian number and a short form. Reporting is in A$ (AUD); GST at 10% belongs in the job maths.
05
insights
Attribution under Australian Privacy Act rules on lead forms
Every waterproofing enquiry keeps source, campaign and page. Australian Privacy Act rules on lead forms is in the tag plan.
Waterproofing marketing services
search
SEO for Waterproofing in Australia
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "balcony leak waterproofing specialist" in Australia
- checkClear answers to questions people ask when comparing options like "bathroom waterproofing contractor" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
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SEM for Waterproofing in Australia
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "balcony leak waterproofing specialist" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
ads_click
Meta Ads for Waterproofing in Australia
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how waterproofing customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
web
Web Design for Waterproofing in Australia
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "basement waterproofing company near me" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
monitoring
Analytics for Waterproofing in Australia
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
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CRM Integration for Waterproofing in Australia
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
psychology
AI Optimisation for Waterproofing in Australia
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "balcony leak waterproofing specialist" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified waterproofing enquiries from "balcony leak waterproofing specialist" on Google.com.au
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Less spend lost to Hipages, Oneflare, and Google Business Profile in Australia
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Faster replies on an Australian number and a short form
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A clear view of which channel booked the work
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More leak investigation and diagnostic bookings in Australia
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Builder and tiler subcontract leads with compliance proof in Australia
This is waterproofing marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about waterproofing marketing? We have got honest answers in Australia.
Most waterproofing enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.au we split "balcony leak waterproofing specialist" from cheap research. The filter is an Australian number and a short form plus Google reviews, ABN, and licence details on the page, not another form field.
How quickly will Waterproofing see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.au compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "balcony leak waterproofing specialist" and booking via an Australian number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.au and suburb and state pages. Every lead has a source. Australian Privacy Act rules on lead forms is in the measurement plan.
How do you filter out do-it-yourself and painter confusion in Australia?
Pages explain why a membrane under tile is a different job from a coat of sealer, and ads and forms ask where the water appears and what sits on top of it. Owners who read that tend to ask for a specialist, and those wanting a cheap coat tend to leave in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
Can you help us win builder and tiler partnerships in Australia?
Yes. A trade page covers membrane systems, curing and flood test steps, paperwork and how you fit around the tiler's schedule. Ads and outreach then reach builders and tiling firms who need a dependable subcontractor in Australia.
Leak investigations are urgent. How do you market them in Australia?
A fast route with a large call button, clear diagnostic steps and honest timing, supported by ads that appear when owners search for stains and drips. Diagnosis is presented as a service in its own right, not a free chat before a quote in Australia.
Balcony failures are high stakes. Can content help in Australia?
Yes. Plain pages on signs of failure, what an inspection involves and why surface fixes often fail help owners and managers take it seriously. You approve all technical statements, and we do not give engineering advice in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Win More Waterproofing Jobs in Australia
If you run a waterproofing business and want more diagnostic and membrane jobs without unqualified quote chasers, let us talk in Australia.