Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Home Services and Trades
Greener Streets.
Bigger Projects.
Year-Round Work.
A landscaping crew stays busy when it has weekly maintenance routes and a few bigger design-build jobs on the schedule. We help you win both, and skip the customers who only want the cheapest mow.
We build the ads, website and call tracking that bring you lawn care sign-ups, landscape installs and commercial grounds contracts. No coupon-only leads.
handshake verified star
Trusted by landscaping and garden care businesses to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
Our landscaping marketing is built for companies that win on presentation, reliable schedules and transformation proof, not undercutting on a single yard cut.
check_circle Residential landscapers scaling design, turf and planting installs
check_circle Lawn maintenance operators growing recurring mowing routes
check_circle Commercial grounds maintenance firms winning property-management and retail sites
check_circle Irrigation and hardscape teams cross-selling from softscape base
check_circle Seasonal businesses smoothing winter with lighting and cleanup offers
Who buys, and what they search
groups
Who you are marketing to
- personSuburban homeowners wanting reliable lawn maintenance
- personOwners investing in patios, planting and full yard redesign
- personApartment and commercial sites needing grounds contracts
- personSeasonal clients booking cleanup, mulch and lighting
travel_explore
What buyers search for
searchlawn mowing service near mesearchlandscape design and install quotesearchcommercial grounds maintenance contractorsearchirrigation system installationsearchfall yard cleanup service
bolt
Ready to book
- boltMaintenance sign-ups requesting a weekly or every-other-week schedule
- boltInstall forms with yard photos and budget range selected
- boltCommercial leads listing acreage or number of sites
- boltSpring spike in design consult bookings from retargeting
What drives their decision
check_circle
Consistent schedule and neat edges on maintenance
check_circle
Design portfolio and clear install timelines
check_circle
Licensed irrigation and hardscape credentials where required
check_circle
Reviews mentioning communication and site cleanup
How we capture intent
search
Maintenance and install SEO
Lawn care, garden design, irrigation and commercial grounds pages per suburb.
ads_click
Split service paid search
Recurring mowing campaigns vs install keywords with gallery landing pages and consult booking.
location_on
Transformation local proof
GBP albums by project, review themes on reliability, and seasonal posts.
bolt
Fast consult booking
Instant alerts for spring install leads and SMS confirming maintenance start dates.
my_locationNeighborhood clusters for dense mowing routes, wider radius for design-build, and commercial zones for B2B grounds campaigns.
Our Landscaping and Gardening Marketing Approach
01
flight_takeoff
Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
filter_alt
Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
auto_awesome
Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
event
Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Landscaping and Gardening marketing services
search
SEO for Landscaping and Gardening
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "lawn mowing service near me"
- checkClear answers to questions people ask when comparing options like "landscape design and install quote"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
query_stats
SEM for Landscaping and Gardening
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "lawn mowing service near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
ads_click
Meta Ads for Landscaping and Gardening
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how landscaping and gardening customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for Landscaping and Gardening
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "commercial grounds maintenance contractor" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
monitoring
Analytics for Landscaping and Gardening
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
handshake
CRM Integration for Landscaping and Gardening
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
psychology
AI Optimization for Landscaping and Gardening
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "lawn mowing service near me"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
check
More recurring lawn and garden maintenance sign-ups
check
Higher-ticket landscape design and install quote requests
check
Commercial grounds leads, followed up until they are ready to sign
check
Seasonal campaign calendar for spring installs and fall cleanups
check
Local Google results that show photos of your finished yards
This is landscaping and gardening marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
starstarstarstarstar
format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
person
Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
person
Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
person
Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
person
Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
person
Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about landscaping and gardening marketing? We have got honest answers.
How do customers choose a landscaper or gardener?
For maintenance they want a reliable person with a clear schedule and good reviews, and often pick whoever replies first. For design and build they browse galleries for months, compare two or three firms and choose the one whose finished gardens look like what they imagine.
What is a good landscaping or gardening lead?
A route lead names a suburb, a garden size and a preferred visit pattern. A project lead describes the space, gives a rough idea and agrees to a site visit. Someone who wants the cheapest mow possible is not the goal.
How do you sell installs and not just mowing?
Design and build work has its own pages, ads and tracking, built around galleries, process and consultations. Maintenance customers can be shown projects later, and project leads are followed over a longer window than route leads.
Spring is hectic. Can marketing help us book winter work?
Yes. Lighting, planning and early design offers can start before the quiet months, aimed at owners who are thinking ahead. We build a calendar around your capacity so the busy season does not swallow the planning.
Do commercial grounds contracts need different marketing?
Yes. Property managers search with different words, need proof of insurance and site safety, and take longer to decide. They get separate pages, campaigns and tracking.
What should we have ready before we start?
Photos of finished gardens, your service area, route availability, project sizes you want, insurance details and who answers the phone. Access to your site, listing and ad accounts helps us start.
What does HeyLead do and not do?
We run SEO, Google Ads, Meta ads and web design, and report on route sign-ups and project requests. We do not mow, build, design gardens, quote or advise on plants. Those decisions, and the claims we publish, stay with your team.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Grow Your Landscape Pipeline
If you run a landscaping or garden care business and want more maintenance contracts and install quotes without coupon-only leads, let us talk.