Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Home Services and Trades
More Foundation Jobs.
Better Leads.
Clear ROI.
A new crack in a wall or a door that will not close scares homeowners. The company that explains what it means and offers a clear inspection gets the call.
We run the local search and ads that bring in homeowners ready to book a foundation inspection, without shared leads that get sold to five other companies.
handshake verified star
Trusted by foundation repair businesses to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
Built for foundation repair companies that win on honest inspections, a clear written scope and photos of past jobs, not on being the lowest number on a comparison site.
check_circle Residential foundation repair companies scaling booked jobs in defined service areas
check_circle Owner-operators tired of paying for leads that never answer
check_circle Teams offering piers, leveling and structural fixes, with a minimum job size
check_circle Commercial foundation repair companies that want business customers
check_circle Multi-crew companies that need pages for every town they serve
Who buys, and what they search
groups
Who you are marketing to
- personHomeowners who see cracks, sticking doors or sloping floors
- personProperty managers outsourcing recurring foundation repair work
- personCommercial facilities needing documented service providers
- personOwners comparing quotes for larger foundation repair projects
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What buyers search for
searchfoundation repair near mesearchhouse settling crack repairsearchbasement foundation repair costsearchcommercial foundation repairsearchslab foundation leveling
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Ready to book
- boltMobile calls with urgent problem descriptions
- boltForms listing property type, town or scope details
- boltBusiness email addresses or building type on commercial leads
- boltReturn visits to pricing, gallery or process pages
What drives their decision
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Licensed, insured and local proof above the fold
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Reviews mentioning punctuality and quality of work
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Clear pricing signals or inspection fees where appropriate
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Fast response and easy booking or click-to-call
How we capture intent
search
Service and suburb SEO
Pages aligned to searches like "foundation repair near me" with local proof and suburb spokes.
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Intent-matched paid search
High-intent keywords with negatives on DIY, jobs and out-of-area queries.
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Map pack visibility
GBP optimization, review velocity and service-area posts before peak season.
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Speed to lead
Instant SMS and call routing so you win the comparison call.
my_locationWe target the towns and zip codes you actually serve, and spend more where you already win jobs and have crew time.
Our Foundation Repair Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Foundation Repair marketing services
search
SEO for Foundation Repair
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "foundation repair near me"
- checkClear answers to questions people ask when comparing options like "house settling crack repair"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Foundation Repair
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "foundation repair near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Foundation Repair
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how foundation repair customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for Foundation Repair
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "basement foundation repair cost" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
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Analytics for Foundation Repair
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Foundation Repair
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
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AI Optimization for Foundation Repair
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "foundation repair near me"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More booked foundation repair jobs with traceable source and response time
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More inspections that turn into signed repairs, not just price-shopper requests
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Clear cost per booked job by service type and channel
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A steady flow of new reviews, so you rank higher on the Google map
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Pages and ads that follow your busy seasons
This is foundation repair marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about foundation repair marketing? We have got honest answers.
How do you attract foundation repair customers who are still comparing quotes?
Pages explain your diagnosis, methods and warranty plainly, and follow-up ads keep your name in view over weeks. Owners who compare three firms tend to choose the one that explained things best.
Can you win pre-sale work from sellers and agents?
Yes. Separate pages, ads and forms speak to sellers and agents, with a quick evaluation, a written repair plan and warranty transfer. The form asks for the closing date so your team can see the deadline.
Do you handle different foundation problems separately?
Yes. Cracks, bowing walls, sinking slabs and crawl space sag have different signs, methods and values, so each gets its own pages, ads and reports.
How do you stop DIY crack-sealing searches wasting budget?
Exclusion lists block patch product, DIY, meaning and training terms from the first day. We read the real search terms every week and add more.
Can you track from search to signed repair?
Yes. Call tracking, form tags and your estimate records link spend to inspections and signed repairs. Accuracy depends on your team logging outcomes.
Will you write about structural engineers?
Where you work with them or welcome a second opinion, yes. Careful buyers value honesty about when an engineer helps. The wording is your policy and you approve it.
Do you give structural or pricing advice?
No. We describe your methods as you give them. Diagnosis, method choice and pricing stay with your estimators, who review every page and ad before it goes live.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Grow Your Foundation Repair Pipeline
If you run a foundation repair business and want more booked jobs without shared lead marketplaces, let us talk.