Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Home Services and Trades
Appliances Fixed.
First Visit Fixes.
More Service Calls.
When a washer floods the laundry room or the fridge stops cooling, people call the first repair company that answers. We help you be that company, and book the first-visit fixes that pay.
We build the ads, website and call tracking that book service calls for fridges, ovens and washers. No shared leads that only want the cheapest service call fee.
handshake verified star
Trusted by appliance repair businesses to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
Our appliance repair marketing is built for businesses who win on first-visit fix rates, genuine parts and clear diagnostics, not undercutting on $49 service-call coupons.
check_circle Authorized and factory-trained appliance servicers
check_circle Multi-brand residential repair operators
check_circle Commercial kitchen equipment repair teams
check_circle Warranty and extended service plan partners
check_circle Mobile technicians scaling metro coverage zones
Who buys, and what they search
groups
Who you are marketing to
- personHomeowners with failed fridges, washers or ovens
- personLandlords fixing tenant appliance breakdowns
- personRestaurants and cafes with kitchen equipment down
- personOwners deciding repair vs replace on older machines
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What buyers search for
searchwashing machine repair near mesearchSamsung fridge not cooling repairsearchoven not heating techniciansearchcommercial dishwasher repair servicesearchdryer drum not turning fix
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Ready to book
- boltCalls naming brand, model and error code
- boltForms selecting appliance type and symptom
- boltCommercial leads mentioning downtime per hour
- boltMobile searches evenings and weekends
What drives their decision
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Same-week or same-day attendance
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Brand familiarity and genuine parts access
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Clear diagnostic fee and repair estimate process
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Reviews citing first-visit fixes and honest replace advice
How we capture intent
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Brand and symptom SEO
Fridge, washer, oven and commercial pages by failure mode.
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Symptom-intent ads
Campaigns like fridge not cooling with call extensions and diagnostic fee clarity.
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Local tech trust
GBP brands serviced, review prompts after successful repairs.
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Flood and food-spoil urgency
Instant SMS to techs for washer leaks and fridge failures.
my_locationMetro zones aligned to technician territories, commercial kitchen districts for B2B.
Our Appliance Repair Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Appliance Repair marketing services
search
SEO for Appliance Repair
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "washing machine repair near me"
- checkClear answers to questions people ask when comparing options like "Samsung fridge not cooling repair"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Appliance Repair
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "washing machine repair near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Appliance Repair
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how appliance repair customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for Appliance Repair
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "oven not heating technician" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
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Analytics for Appliance Repair
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Appliance Repair
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
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AI Optimization for Appliance Repair
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "washing machine repair near me"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More same-week appliance service bookings
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Messaging about first-visit fixes that attracts serious owners
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Commercial kitchen repair leads
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Clear cost per booked job by appliance type
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Brand-specific landing pages that rank for model failures
This is appliance repair marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about appliance repair marketing? We have got honest answers.
How do people choose an appliance repair company?
Most are in the middle of a problem, with a warm fridge, a washer that will not drain or an oven that quit before a family meal. They search the symptom, call two or three companies and book whoever answers and offers the earliest sensible visit. A clear diagnostic fee and an honest view on repair versus replacement build trust fast.
What is a good lead for an appliance repair business?
A call or form that names the appliance, the brand and what it is doing, ideally with a model number or photo of the data plate. That lets you check parts and send the right technician. Vague messages asking only for a price are usually weaker.
Is appliance repair seasonal?
Somewhat. Hot spells strain fridges and freezers, holidays bring oven and dishwasher failures, and cold, wet months push dryer use. Landlord and property manager work follows tenancy changes. We adjust ads and pages to your van capacity through the year.
How do we handle customers who decline repair after the diagnosis?
Marketing can set expectations before the call: the pages and ads explain your diagnostic fee and that some older machines are better replaced. That filters out people who only wanted a free opinion. How you charge and advise stays your decision.
How do we show registration, insurance and parts warranty?
We place your credentials, proof of cover and any parts or work warranty where a worried customer reads them, using only what you can document. Work that needs a registered tradesperson, such as gas or electrical connections, stays your responsibility.
What should we have ready before marketing starts?
Your service area, hours, the appliances and brands you repair, your diagnostic fee approach and how fast you can attend. Photos of your vans and team help. It also helps to know which jobs you refuse, such as very old machines or certain brands.
What does HeyLead do for appliance repair firms, and what stays with us?
We build the marketing: pages, ads, profile, forms, tracking and reports. You decide pricing, parts, scheduling, repair advice and who attends. We never give technical or safety guidance to your customers.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Book More Appliance Repairs
If you repair appliances and want more booked service calls without shared lead races, let us talk.