Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Home Services and Trades
Dry Homes.
Storm Pipeline.
Better Margins.
After a hailstorm, every roofer in town knocks on the same doors. Homeowners want a local roofer they already trust, with proof on their own street. We help you be that roofer before and after storms.
We build the ads, website and call tracking that bring you inspection requests, insurance-ready quotes and replacement jobs. The leads are yours, not shared with four other crews.
handshake verified star
Trusted by roofing companies to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
Our roofing marketing is built for contractors who win on workmanship warranties, honest assessments and local reputation, not door-knocking alone after every storm.
check_circle Residential roofers scaling replacement and repair revenue
check_circle Storm restoration specialists with insurance claim experience
check_circle Commercial roofing firms winning maintenance and coating contracts
check_circle Metal and tile specialists in premium suburban markets
check_circle Regional roofing companies expanding into adjacent territories
Who buys, and what they search
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Who you are marketing to
- personHomeowners with active leaks or post-storm damage
- personOwners of 15 to 25 year old roofs researching replacement timing
- personLandlords and investors fixing rental compliance issues
- personCommercial property managers scheduling maintenance and coatings
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What buyers search for
searchroof leak repair near mesearchroof replacement cost estimatorsearchhail damage roof inspectionsearchmetal roof installation quotesearchcommercial roof maintenance contractor
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Ready to book
- boltCalls mentioning active drip, storm date or insurance claim number
- boltForm requests for on-site inspection, not email-only ballparks
- boltSearches combining suburb with roofer reviews
- boltReturn visits to financing and material comparison pages
What drives their decision
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Local references, photo proof and manufacturer certifications
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Warranty length on materials and workmanship
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Insurance claim experience without inflated scope
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Financing options and clear inspection-before-quote process
How we capture intent
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Roof problem and replacement SEO
Leak repair, shingle replacement, metal roofs and commercial maintenance pages per service area.
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Inspection-first paid search
Campaigns tuned for hail regions, with negative keywords on DIY and jobs-below-minimum.
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Storm-ready local presence
GBP photo updates after completed jobs, review prompts post-inspection, and service posts when weather alerts hit.
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Book inspections fast
Speed-to-lead and calendar booking links so homeowners secure a slot before competitors call back.
my_locationZIP and suburb clusters weighted by housing age and recent hail maps, with separate budgets for repair radius vs full replacement territories.
Our Roofing Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Roofing marketing services
search
SEO for Roofing
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "roof leak repair near me"
- checkClear answers to questions people ask when comparing options like "roof replacement cost estimator"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Roofing
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "roof leak repair near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Roofing
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how roofing customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
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Web Design for Roofing
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "hail damage roof inspection" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
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Analytics for Roofing
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Roofing
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
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AI Optimization for Roofing
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "roof leak repair near me"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More booked roof inspections after weather events and aging shingle searches
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Higher close rates on replacement quotes with trust content and financing
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Insurance and cash job pipelines tracked separately
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Map pack and organic visibility for suburb plus roofer queries
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A steady stream of reviews and job photos that build trust all year
This is roofing marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about roofing marketing? We have got honest answers.
How do homeowners choose a roofing contractor?
They cannot judge the work themselves, so they lean on stand-ins: local history, finished roofs on nearby streets, warranty terms and reviews that describe the process. For a leak they pick whoever answers first. For a replacement they usually compare two or three firms over weeks.
What is a good roofing lead?
A homeowner or building manager in your area who books an on-site inspection and gives the roof type, age and any leak signs. A caller who only wants a price over the phone is a weaker lead, and campaigns are built to favour booked inspections.
Does roofing marketing change with the weather?
Yes. Hail and gales bring a short, sharp rise in searches, and dry spells bring slower research on replacement. We keep a storm campaign and page ready to switch on, and raise inspection offers in the weeks before your usual busy season.
How do you help us avoid looking like storm chasers?
By showing permanence: a real address, years in the area, finished roofs nearby and plain advice that includes when a repair is enough. The tone stays calm, with no fear wording or pressure tactics.
Can you market repair and replacement separately?
Yes. Repair searches come from urgent callers, while replacement searches come from owners comparing materials and warranties. Each gets its own pages, ads and budget so one does not drain the other.
What should we have ready before we start?
Photos of finished roofs, your insurance and warranty details, the suburbs you serve, the roofs you most want and who books inspections. Access to your site, listing and ad accounts helps us start quickly.
What does HeyLead do and not do?
We handle SEO, Google Ads, Meta ads and web design, with reporting on inspections and signed roofs. We do not climb roofs, quote jobs, set prices or advise on insurance claims. Those decisions, and the technical claims we publish, stay with your team.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Book More Roof Jobs
If you run a roofing company and want more inspection requests and signed replacements without storm-chaser spam lists, let us talk.