Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Home Services and Trades
Dry Homes in Australia.
Storm Pipeline.
Better Margins.
Built for Australian owner-led businesses competing in AU search. After a hailstorm, every roofer in town knocks on the same doors. Homeowners want a local roofer they already trust, with proof on their own street. We help you be that roofer before and after storms.
We build the ads, website and call tracking that bring you inspection requests, insurance-ready quotes and replacement jobs. The leads are yours, not shared with four other crews in Australia.
handshake verified star
Trusted by roofing companies to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
Our roofing marketing is built for contractors who win on workmanship warranties, honest assessments and local reputation, not door-knocking alone after every storm in Australia. Campaigns follow Google.com.au and how local buyers actually enquire. Roofing demand shows up on Google.com.au as "roof leak repair near me" and "roof replacement cost estimator". We build marketing around suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade. Roofing buyers book through an Australian number and a short form. Proof that converts here is Google reviews, ABN, and licence details on the page. Slow replies lose the job to Hipages, Oneflare, and Google Business Profile. Reporting is in A$ (AUD); GST at 10% belongs in the unit economics.
check_circle Roofing operators covering Sydney, Melbourne, Brisbane, Perth and regional Australia
check_circle Teams that need "roof leak repair near me" and "roof replacement cost estimator" on Google.com.au
check_circle Businesses booking through an Australian number and a short form, not a shared directory
check_circle Owners who want proof via Google reviews, ABN, and licence details on the page
Who buys, and what they search
groups
Who you are marketing to
- personHomeowners with active leaks or post-storm damage in Australia
- personOwners of 15 to 25 year old roofs researching replacement timing in Australia
- personLandlords and investors fixing rental compliance issues in Australia
- personCommercial property managers scheduling maintenance and coatings in Australia
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What buyers search for
searchroof leak repair near mesearchroof replacement cost estimatorsearchhail damage roof inspectionsearchmetal roof installation quotesearchcommercial roof maintenance contractor
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Ready to book
- boltCalls mentioning active drip, storm date or insurance claim number in Australia
- boltForm requests for on-site inspection, not email-only ballparks in Australia
- boltSearches combining suburb with roofer reviews in Australia
- boltReturn visits to financing and material comparison pages in Australia
What drives their decision
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Local references, photo proof and manufacturer certifications in Australia
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Warranty length on materials and workmanship in Australia
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Insurance claim experience without inflated scope in Australia
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Financing options and clear inspection-before-quote process in Australia
How we capture intent
search
Roof problem and replacement SEO in Australia
Leak repair, shingle replacement, metal roofs and commercial maintenance pages per service area in Australia.
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Inspection-first paid search in Australia
Campaigns tuned for hail regions, with negative keywords on DIY and jobs-below-minimum in Australia.
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Storm-ready local presence in Australia
GBP photo updates after completed jobs, review prompts post-inspection, and service posts when weather alerts hit.
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Book inspections fast in Australia
Speed-to-lead and calendar booking links so homeowners secure a slot before competitors call back in Australia.
my_locationmarketing geo for roofing covers Sydney, Melbourne, Brisbane, Perth and regional Australia with suburb and state pages.
Our Roofing Marketing Approach
01
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Roofing demand on Google.com.au
Roofing shows up as "roof leak repair near me" and "roof replacement cost estimator" on Google.com.au. We capture suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade.
02
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Leads that can book via an Australian number and a short form
We filter tyre-kickers and job-seekers. The booking path is an Australian number and a short form. Proof that converts is Google reviews, ABN, and licence details on the page, not a shared directory lead.
03
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Local proof, not a price race
Messaging names coverage, Google reviews, ABN, and licence details on the page, and response time. Slow replies lose roofing jobs to Hipages, Oneflare, and Google Business Profile in Australia.
04
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From click to booked work
Quote, follow-up and repeat work run through an Australian number and a short form. Reporting is in A$ (AUD); GST at 10% belongs in the job maths.
05
insights
Attribution under Australian Privacy Act rules on lead forms
Every roofing enquiry keeps source, campaign and page. Australian Privacy Act rules on lead forms is in the tag plan.
Roofing marketing services
search
SEO for Roofing in Australia
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "roof leak repair near me" in Australia
- checkClear answers to questions people ask when comparing options like "roof replacement cost estimator" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
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SEM for Roofing in Australia
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "roof leak repair near me" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
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Meta Ads for Roofing in Australia
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how roofing customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
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Web Design for Roofing in Australia
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "hail damage roof inspection" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
monitoring
Analytics for Roofing in Australia
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
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CRM Integration for Roofing in Australia
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
psychology
AI Optimisation for Roofing in Australia
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "roof leak repair near me" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified roofing enquiries from "roof leak repair near me" on Google.com.au
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Less spend lost to Hipages, Oneflare, and Google Business Profile in Australia
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Faster replies on an Australian number and a short form
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A clear view of which channel booked the work
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More booked roof inspections after weather events and aging shingle searches in Australia
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Higher close rates on replacement quotes with trust content and financing in Australia
This is roofing marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about roofing marketing? We have got honest answers in Australia.
Most roofing enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.au we split "roof leak repair near me" from cheap research. The filter is an Australian number and a short form plus Google reviews, ABN, and licence details on the page, not another form field.
How quickly will Roofing see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.au compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "roof leak repair near me" and booking via an Australian number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.au and suburb and state pages. Every lead has a source. Australian Privacy Act rules on lead forms is in the measurement plan.
How do homeowners choose a roofing contractor in Australia?
They cannot judge the work themselves, so they lean on stand-ins: local history, finished roofs on nearby streets, warranty terms and reviews that describe the process. For a leak they pick whoever answers first. For a replacement they usually compare two or three firms over weeks in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
What is a good roofing lead in Australia?
A homeowner or building manager in Australia who books an on-site inspection and gives the roof type, age and any leak signs. A caller who only wants a price over the phone is a weaker lead, and campaigns are built to favour booked inspections.
Does roofing marketing change with the weather in Australia?
Yes. Hail and gales bring a short, sharp rise in searches, and dry spells bring slower research on replacement. We keep a storm campaign and page ready to switch on, and raise inspection offers in the weeks before your usual busy season in Australia.
How do you help us avoid looking like storm chasers in Australia?
By showing permanence: a real address, years in the area, finished roofs nearby and plain advice that includes when a repair is enough. The tone stays calm, with no fear wording or pressure tactics in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Book More Roof Jobs in Australia
If you run a roofing company and want more inspection requests and signed replacements without storm-chaser spam lists, let us talk in Australia.