Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEM for Roofing
Google Ads for Roofing Contractors
Roofing clicks cost a lot, and the same words are typed by a person with water coming through the ceiling and by someone idly checking a price. Google Ads can reach the first group at the right moment if the account is built for it. We set up campaigns, call handling and reporting, and we make no promises about lead numbers.
For roofing contractors who want paid search that books inspections for repairs and replacements, keeps out price-only clicks and shows cost per signed roof.
How paid search works for roofing
Context from how your customers search, compare and book.
Roofing is an expensive keyword market. A single click can cost more than many trades pay, so waste hurts. The first job is to keep the budget on searches with real roof intent, such as roof leak repair, hail damage inspection and roof replacement quote, rather than loose terms about roofs in general.
Weather moves everything. After hail or a gale, search volume spikes for a few days and then falls. Competitors bid up prices in that window and homeowners call several firms. A storm campaign that is already built, approved and ready to switch on can catch calls that a slower account misses.
Not every click is a roof. Students, material shops, job seekers, do-it-yourself fans and people curious about solar panels all sit near your keywords. Negative terms and careful matching matter more here than in cheaper trades, and they need a weekly review of actual search terms.
The sale happens after the click. A homeowner who asks for a figure by phone is rarely the best lead; one who books an inspection is. Ads and pages lead with a free inspection, and the person answering explains why an on-site look comes before any price. That keeps the budget on booked visits.
Who Google Ads suit for roofers
groups Customer segments
- person Repair-focused roofers needing quick-response leads from nearby suburbs
- person Replacement specialists who sell metal, tile or shingle roofs with a long consideration period
- person Storm restoration crews who need fast ability to scale spending up and down
- person Commercial roofers pursuing flat roof, coating and leak-response contracts
psychology What drives their decision
- check_circle Separate budgets for repair, replacement and storm work
- check_circle Inspection-first ad text instead of price teasers
- check_circle Fast phone answering, including evenings during storm weeks
- check_circle Reports tied to signed roofs, not only booked inspections
How we deliver SEM
A clear, repeatable process built around how roofing customers search and decide.
1
Capacity and territory
We ask how many inspections your estimators can do each week, how far crews travel and which roofs you want. A firm with a month of backlog needs a very different budget from one with free days, and territory edges are drawn to match.
2
Account structure
We build campaigns for leak and repair searches, replacement and material searches, storm damage and commercial roofing. Within each, groups are split by roof type. Budget caps stop a rush in one group from draining money meant for another.
3
Negative terms and offers
We block shops, careers, solar, do-it-yourself and cost-only wording, then test ads that lead with a free inspection. Text names your area, your years in business and your insurance, with a call button first on phones.
4
Phone and follow-up routine
Tracked numbers, missed-call texts and a short intake script cover roof age, leak signs and whether a claim is involved. Your office books the inspection, and any statement about insurance or price is left to your estimator.
5
Storm switch and weekly tuning
A storm campaign sits approved and paused. When severe weather hits your area, you tell us and it goes live within hours at an agreed limit. Each week we read search terms, move money to groups that book and cut those that do not.
query_stats
What Roofing SEM includes
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- check_circle Campaign build by roof job
- check_circle Storm campaign on standby
- check_circle Negative keyword upkeep
- check_circle Call tracking and intake script
- check_circle Monthly report on signed roofs
What you can expect
- verified Leak callers reach a person while the stain is still spreading
- verified Replacement clicks go to pages about materials, warranties and process
- verified Spend on shops, careers and solar searches drops
- verified A storm campaign is ready when severe weather arrives
- verified Daily budget follows estimator capacity and travel limits
- verified Reports show cost per signed roof as well as cost per click
Deliverables you receive
inventory_2 Campaigns for roof leaks, repairs, replacement, material choice, storm damage and commercial work, each with its own budget
inventory_2 Negative keyword list covering solar, shops, careers, do-it-yourself questions and areas beyond your crews
inventory_2 Inspection-led ad text with insurance, years in business and warranty proof on every ad
inventory_2 Call tracking, missed-call texts and an intake script for leak signs, roof type and claim status
inventory_2 A paused storm campaign approved in advance and ready to switch on after severe weather
inventory_2 Monthly report showing cost per booked inspection and per signed roof by campaign
Technical approach
The mechanics behind SEM for roofing, explained plainly.
Budget caps and bid control
Each campaign has a daily limit so a hailstorm does not eat the whole month. We watch click prices through the week, lower bids where a group has stopped booking and raise them where inspection requests arrive from higher-value roofs.
Value-based conversion marks
A leak repair and a full replacement are worth different amounts. We record calls and forms, then add booked and signed marks from your scheduling tool, giving replacements a higher value so Google learns to favour them over minor repairs.
Landing pages by roof job
Repair ads open on a short page with the phone number and a leak checklist. Replacement ads open on pages covering materials, warranties and the inspection steps. Each page carries reviews and photos of finished roofs from your own jobs.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from Google Ads
Roofing clicks are costly, so early learning matters. We start narrow, prove what books and widen only when the data supports it.
Days 1 to 14
Tracking, campaigns and phone routines go live at a modest daily budget. We read search terms every day, remove wasteful ones and check that calls reach a person during working hours.
Weeks 3 to 8
Budget moves toward the roof types and suburbs that produce inspections. Ad wording is tested, the storm campaign is finished and you can compare a booked repair visit with a booked replacement visit.
Months 3 to 6 and beyond
Signed-roof data starts to guide spend. We refine territories, plan around seasons and extend into commercial work if capacity allows. We do not promise results, and costs depend on local competition.
Other Roofing marketing services
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
Are Google Ads too expensive for roofing? expand_more
Clicks cost more than in many trades, which is why account structure matters. Tight keywords and an inspection-first offer protect the budget. We cannot promise lead numbers or prices.
How do you handle storm weeks in roofing? expand_more
We prepare an approved storm campaign in advance and keep it paused. When weather hits, it goes live fast with a set limit. Spend stops when your estimators are full.
Can the ads separate repairs from full replacement? expand_more
Yes. Repair and replacement searches come from different people with different budgets. Each gets its own campaign, ad wording and page, and each is judged by its own cost per booked inspection.
How do you keep out price-only callers? expand_more
Ads lead with a free on-site inspection, and the person answering explains why a look comes first. Roofing prices depend on pitch, material and access, so a phone figure would mislead. Some price shoppers still call, but fewer.
What if our office cannot answer every call? expand_more
Then we shape ad hours around when someone is there and send a text to missed callers. A roofing lead that waits a day often goes to the next firm.
Will you advertise insurance claim help? expand_more
We keep claims wording general and approved by you. Ads can say you provide photos and records, but they never promise an approval or a payout.
How will we know the roofing ads pay off? expand_more
Reports list calls, inspections and signed roofs by campaign. Where you share job values, we compare spend with revenue and suggest where to move money.
Ready to get more from Roofing SEM?
Get a free audit and we will show you where you are losing inquiries today.
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