A no-heat call at 6 a.m. from a Crown Heights walk-up goes to whichever company the super finds first, and that company is a search result.
If you run plumbers, HVAC crews, pest control technicians or electricians in the five boroughs and North Jersey, you get two kinds of calls: emergencies and planned jobs. HeyLead runs Google Ads, SEO (showing up in Google's regular results and on the map), Facebook and Instagram ads and web pages for your crews, split by borough so an emergency repair and a planned replacement never share an ad or a form. Your city and state licenses go on the page where a super or owner can see them, and we report booked jobs in dollars. Ask for a free audit.
This is local marketing for trades in New York. For how local SEO, ads and websites fit together across the US, see local marketing for businesses.
What we do
Plumbing, heating, cooling, pest and electrical firms get campaigns mapped to the routes their trucks run.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Plumbing and heating contractors that keep a van in Brooklyn or Queens and want steadier planned jobs alongside emergencies.
HVAC and ductless installers covering Manhattan co-ops and condos, where a permit and a board letter come before the install.
Pest control operators working multifamily buildings and restaurants, where bed bugs and mice make recurring contracts the main business.
Electricians and general trades serving Jersey City and Newark who are done paying for clicks from the wrong side of the river.
The local picture
Your market
Home services in New York are a building business before they are a house business. Most jobs happen inside walk-up rentals, co-ops, condos and outer-borough two-families, and the person who calls is often a super, a managing agent or a landlord instead of the resident.
Heat season in older buildings runs from October into May, which keeps boiler and plumbing work busy in winter. Window-unit and ductless cooling jobs stack up when the first heat wave hits.
NYC Department of Buildings, NYC DCWP (former DCA) and state licenses, plus DOB permits for work that needs them, are part of how a board or manager decides whether to call you.
Access matters too: alternate-side parking, loading rules and elevator reservations shape how many jobs a van can finish in a day. New Jersey is its own market, with different towns, different permits and a tunnel between it and Manhattan.
Your customers
Search is trade plus place: 'boiler repair Park Slope', 'Manhattan plumber', 'Queens pest control'. Emergency searches turn into calls fast, so they go to a page built around the phone number during the hours someone answers.
Planned work like replacements, installs and recurring pest contracts comes from people comparing firms, so it gets a page with license details, photos of the building type and a short quote form.
The two stay apart because the callers behave differently, the follow-up is different and so is the price. We do not buy do-it-yourself searches, job seekers or clicks from outside the areas you drive.
Reports show booked jobs by borough in dollars.
Our approach
Google Ads are split by borough and, inside Brooklyn and Queens, by groups of neighborhoods, so a van in Bay Ridge is not asked to answer a call in Flushing. Call tracking labels every number by source.
Each week we review the searches that triggered your ads and block words like 'course', 'salary' and 'DIY'. SEO builds trade-by-neighborhood pages and sets up your Google Business Profile (the listing that shows on the map) with the right categories.
Facebook and Instagram ads remind past visitors about seasonal tune-ups and pest-prevention plans. Each landing page loads fast on a phone in a basement, shows the license line at the top and has its form tested before any spend goes live.
About the area
walk-up rentals, co-ops, condos, and outer-borough two-families
Licenses you show on your page
New York Department of State for brokers; NYC Department of Buildings, NYC DCWP (former DCA) and state licenses for trades
Common mistakes
Buying the whole metro means clicks from Staten Island for a van parked in Astoria. The crew drives, the customer waits and the next competitor gets the callback. Budgets set by borough keep the phone tied to the route.
A burst pipe and a boiler quote come from different people in different moods. Put them on a single ad and page and the form gets vague, follow-up slows down and the report counts calls that were never jobs.
When the caller is a managing agent or a co-op board, they look for permits, insurance and license details before price. A page that hides them sends that buyer to the next result, and that buyer is also the one who can hand a company a whole building.
How it works
List the boroughs and Jersey towns each truck can reach before noon, and start with one or two. Brooklyn and Queens are enough geography for a first campaign if that is where the vans start their day.
Build two offers, each with its own ads, page and follow-up script. Emergency calls go to a phone-first page during staffed hours, and planned jobs go to a quote form with photos and proof.
Place the license details you hold, your insurance and your permit history where a super or board member will see them. Nothing is claimed that you cannot show.
Report jobs booked and revenue by borough, in dollars, from call tracking and your job records. A borough that produces calls but no work loses budget to one that does.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| New York HVAC | Repair or replacement call, urgent or planned |
| New York plumber | Same-day fix or a booked plumbing job |
| New York pest control | Residential unit or a commercial recurring contract |
| Manhattan electrician | Neighborhood-level trade search from a phone |
| Brooklyn boiler repair | Heat-season emergency tied to one borough |
| local marketing for trades in New York | Owner hiring a marketing team for this type of business in this city |
Niches
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
HeyLead helped us develop SEO ranking on key search terms for our communications marketing platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort. They take a very practical results-oriented approach. I highly recommend their services.
Joe Charlson
CEO, CallerReady
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to inquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Answers about coverage, license details, budgets and what HeyLead does for trade companies in New York.
Only the boroughs and towns your vans can reach in a working day. We usually start with one or two boroughs, such as Brooklyn and Queens, and add Manhattan or Hudson County once the first campaign is booking work.
Whatever you hold: the NYC Department of Buildings, NYC DCWP (former DCA) and state licenses that apply to your trade, and DOB permit history for work that needs permits. We place it near the top of the page and never imply a credential you do not have. You stay the license holder, and HeyLead only writes and runs the marketing.
They can share a monthly total but not an ad or a page. Emergency searches go to a phone-first page during staffed hours, and planned work goes to a page with photos, proof and a quote form.
Google Ads, SEO, Facebook and Instagram ads and landing pages as one plan, with call tracking on every number. We can connect your scheduling or sales software when you need it. Each of those services also has its own New York page.
Not as the lead. Citywide ads buy calls from places your vans cannot reach that day. We prefer a tight borough list that grows once jobs are booked, and we lower spend when your schedule is full.
Your license and insurance details, access to your Google Business Profile and any existing ads account, and the boroughs your trucks cover. We also ask how many emergency and planned jobs a week your crews can handle. That tells us how hard to push each campaign.
No. HeyLead is a remote team, so there is no New York office to visit. We talk by phone or video and build campaigns around the routes your trucks drive. Your Google listing should show the service area you cover.
Yes. This page is the local marketing program for trades in New York: local SEO, Google Business Profile, Google Ads, Meta Ads and conversion pages, reported to booked work. The country overview is on the local marketing hub at heylead.com/local-marketing/.