Seller and listing leads
Owners of Brooklyn brownstones, Queens two-families and Manhattan condos who are comparing brokerages, plus buyers who want an agent rather than an address and are ready to book a consultation.
Real Estate and Property · City · New York metro
Real estate lead generation for New York brokers, managers and maintenance crews
The listing you want to win is already on StreetEasy, but the owner deciding who should manage the building is still searching Google.
In New York, a home seller, a landlord, a building owner and a tenant with a leaking pipe each call a different part of your firm. HeyLead runs Google Ads, SEO (showing up in Google's regular results and on the map), Facebook and Instagram ads, and one-offer web pages that keep those groups apart. Every call and form is tracked to a result, and reports come in dollars by borough. StreetEasy, Zillow and Realtor.com stay listing channels, not the plan. Ask for a free audit of where your leads come from today.
This is local marketing for real estate firms in New York. For how local SEO, ads and websites fit together across the US, see local marketing for businesses.
- check_circle Sellers, landlords, commercial owners and repair requests kept on separate paths
- check_circle Ads and pages drawn around the boroughs and neighborhoods your team covers
- check_circle Results counted as listings won, buildings signed and repair jobs booked, not clicks
What we do
Six lead generation services behind New York property leads
Lead generation means getting owners and tenants to call or fill in a form. Each service is set by borough and by offer, so a broker, a manager and a maintenance crew each get leads that fit their own work.
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Google Ads / Search
Searches from owners in the boroughs you list, split by lead type, with areas set by borough and Jersey side and blocked search words that keep renters and job seekers out.
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SEO
Neighborhood and building-type pages, Google Business Profile categories and service areas, and links from the New York hub so a Bed-Stuy searcher lands on a page that matches.
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Meta Ads
Facebook and Instagram offers for past visitors and past clients, such as a market rent review, refreshed on a schedule so the ads do not go stale.
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Landing pages
One page per offer with a single form, a tap-to-call button and a thank-you message that says what happens next, so a repair request is never filed under sales.
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insights
Tracking
Calls, forms and chats tagged by source and borough, so each lead can be tied to an ad and to the listing or job it produced.
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CRM routing
Optional set-up in your customer records system that sends sellers to agents, landlords to leasing and repairs to maintenance quickly, with an alert when a lead has waited too long.
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Lead generation
The kinds of New York leads we build for
Not portal browsers. Owners, boards, landlords and managers with a property inside the map your team can staff.
Landlord and management leads
Owners of small multifamily buildings, co-op boards and out-of-town landlords asking who should run their building. These are kept apart from leasing calls so the manager's team sees the right ones.
Commercial owner and occupier leads
Building owners and tenants looking at Midtown, Downtown Brooklyn, Long Island City or Jersey City waterfront space. They are a different buyer from anyone browsing a single listing.
Property maintenance requests
Managers and owners who need common-area repairs, punch lists or unit turns before a new tenant arrives, captured as job leads with the building and scope stated up front.
Who we work with
Typical clients in New York
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Boutique brokerages and independent agents in Brooklyn, Queens and Manhattan who want seller and landlord calls without buying portal traffic.
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Property managers adding co-ops, condos and small multifamily buildings, including buildings in Jersey City and Newark.
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Commercial brokers and owners working Midtown, Downtown Brooklyn, Long Island City and the Jersey City waterfront office stock.
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Property maintenance operators handling common-area repairs, punch lists and unit turns for managers and owners across the boroughs.
The local picture
Real estate and property marketing in New York: what to know
Your market
What is different about New York
New York property is owned in many different ways, and each way searches differently. Pre-war walk-up rentals, co-ops with boards, condos, Brooklyn brownstones and outer-borough two-families carry different owners, different fee structures and different habits.
Brokers here answer to the New York Department of State, and StreetEasy, Zillow and Realtor.com already own the person who is only browsing.
What the portals do not own is the co-op owner in Forest Hills weighing three brokerages, the landlord in Bushwick who wants a new manager after a rough year, or the building owner in Newark who needs a maintenance crew that shows up.
Commercial buyers search by corridor: Midtown, Downtown Brooklyn, Long Island City, the Jersey City waterfront. Managers and maintenance firms answer to boards and building rules, so their pages need proof, not slogans.
Your customers
How customers find you
Listing shoppers start on the portals and then leave. Sellers, landlords and boards start on Google and compare a short list. We aim at that second group with searches like 'property manager for co-op', 'sell my Brooklyn condo', 'Queens two-family manager' and 'building maintenance near me'.
A good lead is a person who owns or controls a property inside your service area and asks a specific question. We do not chase renters hunting for apartments, out-of-state browsers or job seekers.
Reports count listings won, buildings signed and maintenance jobs booked, in dollars, split by borough.
Our approach
How HeyLead runs it for you
Each type of lead gets its own page and form before any money is spent. Google Ads targets owners and managers, with areas set by borough and by side of the river instead of one big radius.
SEO builds neighborhood and building-type pages, from Park Slope brownstones to Journal Square towers, and links them from the New York hub. Facebook and Instagram ads follow up with site visitors and past clients, for example with a market rent review.
Call and form tracking ties every lead to its source. If you want it, we can also connect your customer records system (your CRM) so a landlord reaches leasing and a repair request reaches maintenance within minutes.
Building stock
walk-up rentals, co-ops, condos, and outer-borough two-families
Listing sites in this market
Zillow, StreetEasy, Realtor.com
Licenses you show on your page
New York Department of State for brokers
Common mistakes
Common real estate and property marketing mistakes in New York
One radius for very different teams
A brokerage in Brooklyn, a manager with co-ops in Manhattan and a maintenance crew in Jersey City rarely share a service area. Set the same radius for all three and clicks arrive from places nobody on the team can reach by the end of the day.
Paying for browsers, not owners
Renters and buyers scrolling listings are the portals' audience, and the portals pay heavily to reach them. The owner asking who should manage a walk-up, or the seller comparing three brokerages, is a smaller group that costs less to reach when the page answers their question.
One form for four different jobs
A sale, a lease-up, a management change and a repair are different conversations with different people. When they share a form, the inbox fills with mismatched leads and the report shows a good month that your team knows was not.
How it works
How lead generation gets built for a New York property firm
- 01
List the lead types and the map
Sellers, landlords, commercial owners and maintenance requests are named as separate targets. Each one is matched to the boroughs and towns where your team can answer, and anything outside that list is left out.
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Build the ads and the pages
Google Ads takes owner searches, SEO builds neighborhood and building-type pages, Facebook and Instagram ads follow up with visitors, and each offer gets its own page with its own form and thank-you message.
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Send each lead to the right person
Tracking tags every call and form by source. Routing then sends a landlord to leasing, a seller to an agent and a repair request to the maintenance line, with no shared inbox in the middle.
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Report what became work
Results show listings won, buildings signed and maintenance jobs booked, by borough and in dollars. A cheap lead of the wrong type is counted as the miss it is.
Searches
What people search for
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| New York property management | Owner or landlord comparing managers for a building or a portfolio |
| New York real estate agent | Seller or landlord choosing who to list with, not a portal browser |
| New York commercial real estate marketing | Owner or occupier with a whole building rather than one listing |
| New York property maintenance | Manager or owner needing building, common-area or unit-turn work |
| Brooklyn co-op property manager | Board or owner shopping for a managing agent in one borough |
| local marketing for real estate firms in New York | Owner hiring a marketing team for this type of business in this city |
Testimonials from HeyLead clients
What clients say about working with HeyLead
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I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
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This engagement evolved naturally from marketing support into a trusted technical partnership. Amoriss needed more than SEO - they needed a partner capable of handling complex, high-risk infrastructure work with precision and reliability. That's exactly what HeyLead delivered.
Raj Banik
COO, Amoriss
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓FAQs
Questions about real estate and property in New York
Answers on lead types, methods, coverage and how results are measured for New York property firms.
What leads do you generate for New York real estate? expand_more
Seller and listing leads, landlord and management leads, commercial owner and tenant leads, and property maintenance requests. Each has its own page and its own path to your team. We do not sell portal browsers as the product.
What lead generation methods do you use in New York? expand_more
Google Ads for owners who are searching, SEO for neighborhood and building-type pages, Facebook and Instagram ads for following up with visitors, and landing pages with one offer per form. Tracking connects each lead to a source. Brokerage work stays under the New York Department of State, so the license line on the page belongs to your firm.
How is this different from StreetEasy, Zillow and Realtor.com? expand_more
Those sites keep the people who are shopping listings. HeyLead builds the part you own next to them: search, pages and ads that send a seller, landlord, owner or manager straight to you. We do not try to replace a portal.
How do you measure lead quality across the boroughs? expand_more
By listings won, buildings signed and maintenance jobs booked, split by borough and priced in dollars. A cost per lead that looks low is ignored when the lead type is wrong, such as a renter on a landlord form.
Can you cover both Manhattan and Jersey City? expand_more
Yes, as two separate maps with separate budgets and pages. The tunnels, the PATH train and different local rules change who can follow up quickly. We only blend them if your team works both sides.
What will you ask me for in the first week? expand_more
Access to your Google Business Profile, your Google Ads account and your website, plus the boroughs you cover and your broker license details. We also need to know how many new listings or buildings your team can take on. From there we build the first pages and set up tracking.
Do you have a New York office? expand_more
No. HeyLead is an online agency, so there is no New York office to visit. We talk by phone or video and run campaigns for the areas you serve. Your service area shows on the map as the area you cover.
Do you offer local marketing for real estate firms in New York? expand_more
Yes. This page is the local marketing program for real estate firms in New York: local SEO, Google Business Profile, Google Ads, Meta Ads and conversion pages, reported to booked work. The country overview is on the local marketing hub at heylead.com/local-marketing/.