A contractor who needs a garage bay in Maspeth searches nothing like a law firm sizing up an office in Downtown Brooklyn.
Large firms handle the Midtown towers, but small brokerages win the smaller space: warehouse bays, street retail, small offices and buildings an owner wants to sell. HeyLead runs your search ads, your area pages and your Facebook and Instagram ads, and traces each call and form back to its source. Reports show cost per lead and cost per tour in dollars. Your broker license and your deal terms stay with you.
What we do
Four pieces that match how tenants, buyers and landlords search for space and for a broker.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
A Queens broker placing warehouse and light industrial space in Maspeth for local contractors and distributors.
A Brooklyn tenant rep helping restaurants, clinics and shops find street-level space in Downtown Brooklyn and Red Hook.
A small-office specialist in Midtown and Long Island City who helps growing firms sign their first proper lease.
A Jersey City broker who sells and leases commercial buildings and wants owners to find them before a bigger firm.
The local picture
Your market
The big towers in Midtown and Hudson Yards are handled by large firms with their own marketing departments, so that is rarely where an owner-led brokerage wins. The openings are smaller. Street retail across Brooklyn and Queens.
Loft offices in Dumbo and Williamsburg. Warehouse bays in Maspeth, Red Hook and the Meadowlands. Small buildings that an owner wants to sell. LoopNet and Crexi list a lot of this space, and brokers there pay to be seen.
Business owners also start on Google and type the place plus the kind of space. A tenant cares about loading access, ceiling height and foot traffic, so your pages should say those things plainly.
Long Island City and Jersey City matter because one subway or PATH ride reaches Manhattan, and tenants weigh that trip against Midtown rent.
Your customers
Tenant leads, buyer leads and landlord leads are three different offers. A tenant wants to know what space is open and what it takes to move in. A landlord wants to know how you will fill a vacancy or sell a building.
We split them so the wording and the form fit each one. A good lead names the kind of space, the size, the area and the move date.
We do not chase people asking about apartments, people looking for photos of empty shops, or other brokers fishing for your listings.
Reports are in dollars, with cost per call (what you pay for each call) and cost per tour you booked, so you can see which submarket pays.
Our approach
We build one page for each submarket and each kind of space, such as warehouse space in Maspeth or office space in Long Island City.
Each page lists what you can show: sample listings you hold, the lease types you handle and how you run a tour. Google Ads aim at the phrases tenants type. Small follow-up ads bring back people who read a page but did not call.
Owners get a separate page about selling or leasing a building, with a form that asks for the address and building type. We also link your LoopNet and Crexi listings back to your own site, so a tenant who finds you there can reach you directly.
Jersey City work is set up on its own, because that side has its own rules and its own competitors.
Building stock
Office towers in Midtown and Hudson Yards, converted loft space in Dumbo and Williamsburg, street retail across Brooklyn and Queens, and warehouse space in Maspeth, Red Hook and the Meadowlands
Listing sites in this market
LoopNet, Crexi
Licenses you show on your page
New York State real estate broker license (Department of State) covers commercial brokerage, plus New Jersey licensing on that side, which stays with the client.
Common mistakes
If you bid on Midtown office terms, you pay to compete with firms that have far larger budgets. We send your money to smaller spaces and submarkets where an owner-led broker is a fair choice, like Maspeth bays and Brooklyn storefronts.
On LoopNet and Crexi your listing sits beside many others. A tenant clicks, calls the number and never learns how you work. Your own page gives you room to explain your approach and to collect the lead in a form you control.
A lease decision can take months, so one call rarely tells the whole story. We track the calls, the tours and the deals you report back. That way you see what a slow decision cost you.
How it works
You pick the areas and space types where you want to win. We check what tenants and owners type for each and drop the rest.
Every page covers one kind of space in one area, with listings you hold, your lease types and a clear way to ask for a tour.
Search ads go first. Follow-up ads then bring back the people who looked and left. Each call and form is tagged to its source.
You tell us which leads toured and which signed. We report the dollars spent per tour and move budget to the submarkets that move.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| warehouse for rent Maspeth | Tenant needing industrial space |
| retail space for lease Downtown Brooklyn | Shop owner comparing streets |
| small office space Long Island City | Growing firm sizing up a lease |
| sell my building Red Hook commercial broker | Owner looking for a seller's broker |
| commercial broker Jersey City industrial | Tenant or buyer on the New Jersey side |
Testimonials from HeyLead clients
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
This engagement evolved naturally from marketing support into a trusted technical partnership. Amoriss needed more than SEO - they needed a partner capable of handling complex, high-risk infrastructure work with precision and reliability. That's exactly what HeyLead delivered.
Raj Banik
COO, Amoriss
FAQs
Short answers on portals, licenses and what to expect.
There is no fair way to name one winner for every broker. Look for ad accounts you own, reports that tie leads to tours, and a plan built around the submarkets you work. That is how HeyLead sets up each engagement.
They help, but they show your listing next to everyone else's. Your own pages let tenants and owners see how you work and reach you directly. We treat the portals as one source and your site as home base.
Then the campaign is built for tenants only. There are no landlord pages and no sale pages. That keeps the budget on the work you want.
They get different budgets and different wording. Midtown office searches are crowded, so we spend there carefully. We compare them using your own call and tour data, not a guess.
New York State has no separate commercial license. Commercial brokerage falls under the same Department of State broker license as other brokerage. Jersey City deals follow New Jersey licensing. Those licenses stay with you, and your ads should carry the brokerage name.
No. HeyLead is an online agency and keeps no New York office. We run campaigns around the areas you cover and meet by phone or video.
Other pages for this city.