A seller in Forest Hills and a buyer in Fort Greene both check StreetEasy, but they type very different things into Google before they ever call an agent.
New York sellers check StreetEasy first, then search Google for someone who knows their block. HeyLead builds and runs your Google search ads, your neighborhood pages and your Facebook and Instagram ads. Every call and form is matched to the ad that produced it, and reports come in dollars. Your New York real estate license and your broker's name stay with you.
What we do
Four pieces, each built around how owners and buyers in your neighborhoods look for an agent.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
A Brooklyn agent who lists brownstones and townhouses in Park Slope and Fort Greene and wants more owners thinking about selling.
A Manhattan co-op and condo specialist on the Upper West Side who wants sellers that already understand the board process.
A Queens team working Astoria and Forest Hills, selling houses and two-families to families and small landlords.
A Hoboken agent licensed in New Jersey who draws buyers commuting over the PATH line from Manhattan.
The local picture
Your market
Most New Yorkers meet an agent through a listing. StreetEasy, Zillow and Realtor.com put a photo and a name in front of a buyer, and sellers use the same sites to see who sold nearby.
A small team cannot beat that head to head, so it should not try. The better target is the owner who has not picked anyone yet. A co-op owner on the Upper West Side wants to know how the board package works.
A Park Slope brownstone owner wants a fair value. A Forest Hills homeowner wants a number and a plan. Each of them searches their own block and building type before they call, and the page that answers that search gets the call.
Hoboken adds a second rulebook, because that side of the river follows New Jersey licensing.
Your customers
Seller leads and buyer leads are two different offers, so they run in separate campaigns. Seller searches sound like 'sell my condo in Astoria' or 'what is my brownstone worth'. Buyer searches sound like 'townhouse for sale in Fort Greene'.
A good seller lead is an owner with an address who asks for a price opinion and picks up your call. A good buyer lead has a budget, a timeline and a plan for the money.
We do not chase people who only want to browse the same listings on the portals, and we skip renters. Each month you get a report in dollars: what you spent, how many calls and forms came in, and how many became listing appointments.
Our approach
Start with the map. We split New York into the neighborhoods and building types you sell, such as co-ops on the Upper West Side, townhouses in Fort Greene and houses in Forest Hills.
Each one gets its own page and its own group of ads, so a co-op owner never lands on a page about detached houses. We set up your Google Business Profile (the listing that shows on the map) with your service areas and your broker's name.
Google Ads (paid results at the top of search) go first for seller searches. Facebook and Instagram ads then reach buyers who are not searching yet. Forms ask for the address and a timeline.
Unpaid Google ranking takes months, and we do not promise a spot.
Building stock
Co-ops and condos in Manhattan, brownstones and townhouses in Park Slope and Fort Greene, and houses and two-families in Astoria and Forest Hills
Listing sites in this market
StreetEasy, Zillow, Realtor.com
Licenses you show on your page
New York State real estate license (Department of State) with the supervising broker named in ads, which stays with the client; Hoboken work follows New Jersey licensing.
Common mistakes
A buyer's first stop is a listing site, not you. Paying to fight for those clicks costs a lot and sends the buyer to a portal page, not to your phone. We aim your money at owners and at searches where the portals do not show a person.
An ad area set too wide for Astoria can pull calls from New Jersey, and a Hoboken ad can pull Queens owners. Neither helps you. We draw the areas you cover and check the call log to see where people are ringing from.
Owners look at your past sales before they phone. If your own page is thin, they only see the portal's version of you. Your page should show the neighborhoods you work, how you guide a board package, and sold addresses you are allowed to show.
How it works
You tell us the neighborhoods and building types you want to list. We choose the ones with owners searching and leave out the ones where you never win.
Co-op owners, brownstone owners and house owners each get a page that answers their own questions, with your sold history and your broker's name.
Google search ads go live first for sellers. Meta ads follow for buyers. Every call gets a tracking number so we know which ad rang.
You tell us which leads became appointments and listings. We send the cost per appointment each month and move budget toward the areas that book.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| sell my co-op Upper West Side | Owner starting to plan a sale |
| Park Slope brownstone value | Owner wanting a price opinion |
| real estate agent Astoria two family | Owner choosing a listing agent |
| Forest Hills house for sale agent | Buyer wanting a local agent |
| Hoboken condo listing agent | Seller on the New Jersey side |
Testimonials from HeyLead clients
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
This engagement evolved naturally from marketing support into a trusted technical partnership. Amoriss needed more than SEO - they needed a partner capable of handling complex, high-risk infrastructure work with precision and reliability. That's exactly what HeyLead delivered.
Raj Banik
COO, Amoriss
FAQs
Straight answers on portals, licenses and how fast leads show up.
Nobody can fairly name one best agency for every agent. Ask any agency for ad accounts you own, reports that show calls and listing appointments, and a clear plan for your neighborhoods. HeyLead works that way, and you should hold us to it.
No. Keep those profiles, because buyers and sellers will look you up there. Our work brings owners to your own site first and gives you calls that come straight to you.
They run apart. A seller needs a home value page and a listing appointment. A buyer needs neighborhood pages and a way to search. Mixing them weakens both.
Paid search can send calls within days of launch, once tracking is checked. Unpaid Google ranking takes months and depends on the neighborhood and how many other agents target it. We do not guarantee a position.
New York real estate ads are expected to show the supervising broker's firm name, and your broker signs off on the copy. Hoboken work follows New Jersey rules, so check the current source with your broker. We follow what you approve.
No, HeyLead is an online team and keeps no New York office. Campaigns are built around the areas you serve, and we talk by phone or video.
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