Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Industry expertise · built around buyers
Auto Services Marketing That Fills Bays and Phone Lines
For US auto repair shops, body shops, oil change and tire stores, towing operators, car washes, detailers, parking operators, car dealers and junkyards. Drivers search from a roadside, a parking lot or a phone in the next room, and they pick the first business that looks close, open and trustworthy. We build local search, Google Ads and fast websites that bring in calls and bookings, then report the jobs they produced.
Explore industries
Open for growth Photo by Artem Podrez on Pexels
Owners who already run this path
Drivers pick the closest shop that looks trustworthy
Most auto searches are local and urgent. A driver with a warning light or a flat looks at the map pack, the star ratings, the hours and the distance before reading anything else. We tidy your Google Business Profile, build service pages for each job you actually do, and make sure your phone number, directions and next-available time are visible without scrolling.
Weather, mileage and the calendar set your busy weeks
Demand moves with the season. Northern states see tire swaps and battery trouble when temperatures drop, southern states see air conditioning and overheating calls in summer, and hail or hurricane season sends body shops and tow operators a sudden rush. Road-trip weekends and tax refund time lift repair spending. We plan ads and content around your local pattern, not a national average.
Real jobs, not curiosity clicks
Plenty of searches come from people pricing a part, hunting a free tow or looking for a used-parts yard when you sell cars. We use negative keywords, clear service wording and short forms so the calls you answer are people who need work done. Insurance claims, fleet accounts and walk-in repairs each get their own path, so your front desk knows what the caller wants.
State rules and honest claims on the page
Licensing, towing signage, repair estimate rules and dealer advertising requirements differ by state, and the FTC watches how vehicle prices are advertised. We write only from the facts you provide, avoid promises about outcomes, and flag wording for you to check. Certifications such as ASE are mentioned only when your technicians hold them, with proof you can show.
Reviews, referrals and the search that follows
Most shops grow on word of mouth, but a neighbor's recommendation usually ends with the driver typing your name into Google. What they see there decides whether they call. We make sure your listing, recent reviews and website tell the same story, and we set up a simple way to ask finished customers for feedback. You reply to reviews in your own voice, and we never write or buy fake ones.
Mistakes we see on shop websites
The usual problems are small and fixable: a phone number buried in a footer, stock photos of cars that are not yours, one page that lists every service in a paragraph, and slow loading on a phone. Drivers also leave when they cannot tell whether you work on their make. We fix these first, because a clear page for each job often does more than extra ad budget. Small repairs to the basics tend to pay back quickly.
Phasing the work across your first ninety days
We start with the basics: tracking, listing cleanup and the service pages that match your busiest jobs. Ads usually go live early so we can learn which searches bring real calls, while search optimization builds more slowly alongside. By the third month we review what produced booked repair orders and move effort toward it. We discuss budget openly and never lock you into spend you cannot sustain. Each month you see what was done and what comes next.
Auto Services
ExploreAuto Repair arrow_forward ExploreBody Shops arrow_forward ExploreOil Change arrow_forward ExploreTires arrow_forward ExploreTowing arrow_forward ExploreCar Wash arrow_forward ExploreAuto Detailing arrow_forward ExploreParking arrow_forward ExploreCar Dealers arrow_forward ExploreJunkyards arrow_forward
Questions about this hub
Which kinds of auto businesses do you work with in the US? expand_more
We work with repair shops, body shops, oil change and tire stores, towing companies, car washes, detailers, parking operators, dealers and junkyards. Each trade gets its own pages and ads because a driver searching for a tow behaves very differently from one shopping for a used car.
Can you help a body shop win more insurance work? expand_more
We can improve how your shop appears when drivers search after a collision and make the estimate process easy to start. Relationships with insurers and direct repair programs stay with you. We report the estimates and repair orders that come from search and ads.
How do you stop calls for things we do not offer? expand_more
We exclude those searches with negative keywords and spell out your services, areas and hours on the page. Call tracking lets us see which sources send real jobs and which send wrong numbers, then we adjust.
Who handles what between your team and my shop? expand_more
HeyLead runs the marketing: search, ads, the website and tracking. You make the calls on pricing, scheduling, warranties and staffing, and you keep responsibility for state and industry compliance. We check wording with you before anything goes live.
How do we get started? expand_more
Ask for the free audit and we review your listings, site and ad account. To begin work we need access to your Google Business Profile, website and any ad accounts, plus your service list. There is no promise of results, only a clear plan.
Should we start with Google Ads or with our map listing? expand_more
Usually both, in a sensible order. A cleaned-up listing and good service pages cost little and support everything else, while ads give faster data on which searches bring calls. We look at your market and your open bays before suggesting how to split effort.
What should I ask an agency before hiring one for my shop? expand_more
Ask who will do the work, how calls and booked jobs are counted, and what happens to the accounts if you leave. You should own your listing, website and ad account from day one. Be cautious of anyone who promises rankings or a set number of leads.
Do you handle our online reviews? expand_more
We help you set up a steady, honest way to request reviews and we flag new ones that need an answer. You write the replies, since you know what happened in the bay. We do not post, buy or edit reviews on your behalf.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓