Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Industry expertise · built around buyers
Marketing for Singapore Workshops, Car Dealers and Car Care
For Singapore workshops, body repair shops, tyre and oil change outlets, towing firms, car washes, detailers, car park operators, car dealers and scrap vehicle buyers. Owners here choose by convenience, reviews and a quick reply, and many ask for a quote on WhatsApp before they visit. We build search, ads and websites that bring in those messages and calls, then report the bookings behind them.
Explore industries
Open for growth Photo by Artem Podrez on Pexels
Owners who already run this path
Owners compare quickly and message first
Singapore car owners often shortlist two or three workshops, check Google reviews and send a WhatsApp message for a price. The reply time matters as much as the rate. We set up click-to-chat, call tracking and clear service pages in English, with Chinese versions where your customers use them, so enquiries arrive in a form your team can answer fast.
COE cycles, inspections and a small, dense market in Singapore
Demand follows the vehicle's life: the certificate of entitlement cycle drives new and used car buying, and inspection schedules set by the authorities send older cars to workshops. Distances are short, so being the convenient choice in your estate or industrial area matters. We target by neighbourhood and time, and avoid paying to reach drivers who will never travel to you in Singapore.
Prices in Singapore dollars, GST shown
Quotes are compared line by line, so show service prices in S$ and say whether GST is included. Leave out unproven comparisons and claims you cannot support. Dealers should state what is and is not part of the offer, and your team confirms wording against the rules that govern your trade. Our reports are in Singapore dollars.
Wet weather, car park access and repeat visits
Rain, heat and shopping-centre car parks shape how people use car washes, detailers and parking. Frequent showers push wash enquiries up after a clear spell, and season parking searches follow office and home moves. We track calls, chats and form bookings by source, so you see which channel brings repeat customers and which only brings browsers in Singapore.
Festive closures, long weekends and year-end travel in Singapore
Workshop demand bunches around public holidays. Many owners want a service or a wash before Chinese New Year and a road trip over the year-end school break, and several workshops close for a few days around festivals. We update your listing and pages ahead of closures, promote slots before busy weekends, and tell customers your reopening date, and avoid paying for clicks when no one can answer the phone or reply to a chat message in Singapore.
Photos, price lists and proof that make quotes easy in Singapore
Because many owners ask for a quote by message, the page and chat reply carry the sale. Clear photos of your workshop, a short price guide for common jobs, the car brands you handle and the hours you open reduce back-and-forth. Include only certifications and brand authorisations you actually hold. We build these into your pages and into a reply template your team can use, so every quote request gets a consistent, quick answer in Singapore.
Where else drivers look before they book
Google is only one stop. Owners also read classified sites, car-club groups and Facebook pages, and ask friends in a chat. Your name, address, hours and photos should match everywhere they appear. We advise on Meta Ads for offers and seasonal reminders, keeping the details consistent so a driver who finds you elsewhere still lands on a clear page, with the same hours, the same phone number and an easy way to book in Singapore.
Auto Services
ExploreAuto Repair arrow_forward ExploreBody Shops arrow_forward ExploreOil Change arrow_forward ExploreTires arrow_forward ExploreTowing arrow_forward ExploreCar Wash arrow_forward ExploreAuto Detailing arrow_forward ExploreParking arrow_forward ExploreCar Dealers arrow_forward ExploreJunkyards arrow_forward
Questions about this hub
Can you handle WhatsApp enquiries as part of the marketing? expand_more
We set up the buttons, tracking and page wording that send customers to your WhatsApp or phone, and measure how many reach you. Replying to them is your team's job, as speed is where many jobs are won or lost in Singapore.
Do you work with car dealers and scrap vehicle buyers? expand_more
Yes, along with workshops, tyre shops, towing firms, car washes, detailers and parking operators. Dealers and scrap buyers search very differently from a workshop, so their pages and ads are built separately in Singapore.
How do you reach drivers in specific parts of Singapore? expand_more
We use neighbourhood-level targeting in Google and Meta Ads and local pages that mention the Singapore neighbourhoods you actually serve. Because the island is small, we focus on convenience and opening hours rather than wide coverage.
Who is responsible for what between HeyLead and my business? expand_more
HeyLead runs search, ads, web design and tracking. You make decisions on pricing, work quality and compliance with the rules that apply to your trade. We ask you to approve wording and offers before they go live in Singapore.
What happens when I ask for the free audit? expand_more
We review your Google listing, website and any ad accounts and tell you what we would change first. If you want us to proceed, we then need access to those accounts and a list of your services. No result is guaranteed in Singapore.
Can the website and ads be in Chinese as well as English? expand_more
Yes, where you supply or approve the Chinese wording, we can add pages and ads for those customers. We would rather launch a short, accurate page than a long one with unclear translations in Singapore.
How soon will I see enquiries after we start? expand_more
Google Ads can send visitors within days of launch, once tracking is working, while search optimisation builds over a longer period. We cannot name a date or a number, but you will see calls and chats counted from the first week in Singapore.
Can you help a car park operator get season parking customers? expand_more
Yes. We can build pages for each site that show location, access, hours and how to apply, then run search and Meta Ads aimed at nearby offices and homes. Pricing, terms and approvals from landlords or authorities stay with you, and we ask you to confirm all wording in Singapore.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Singapore.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Singapore.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Singapore.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Singapore.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Singapore.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Singapore.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Singapore.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Singapore.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Singapore.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Singapore.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Singapore.
Certified and experienced
Certified where it matters. Accountable for the outcome in Singapore.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Singapore.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓