Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Auto Services
More Showroom Visits in Singapore.
More Sales Appointments.
Built for Singapore service brands competing in local and regional search. Car buyers research online for weeks, then decide who feels trustworthy enough for a test drive. Dealerships that only post inventory without a clear path to contact leave money on the table.
We help dealers generate sales and service appointments with inventory-aware campaigns, Singapore local SEO and conversion pages that respect how people actually buy cars.
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Trusted by car dealerships to turn local demand into booked work Serving Central, East (Tampines), West (Jurong), North (Woodlands) and North-East (Punggol) across Central, East, West, North and North-East.
Who This Is For
For franchise and independent dealers who need both vehicle sales and service-lane volume in Singapore. Car Dealers demand shows up on Google.com.sg as "used cars near me" and "car dealership near me". We build marketing around neighbourhood and planning-area pages across the CBD, Tampines, Jurong, Woodlands and Punggol, HDB estate and neighbourhood names. Car Dealers buyers book through WhatsApp and a local Singapore number. Proof that converts here is Google reviews, a Singapore phone number, and UEN on the profile. Slow replies lose the job to Google Business Profile and local Facebook groups. Reporting is in S$ (SGD); GST at 9% belongs in the unit economics.
check_circle Car Dealers operators covering the CBD, Tampines, Jurong, Woodlands and Punggol
check_circle Teams that need "used cars near me" and "car dealership near me" on Google.com.sg
check_circle Businesses booking through WhatsApp and a local Singapore number, not a shared directory
check_circle Owners who want proof via Google reviews, a Singapore phone number, and UEN on the profile
Who buys, and what they search
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Who you are marketing to
- personShoppers looking for a specific new model or trim in Singapore
- personUsed car buyers comparing inventory and prices across dealers in Singapore
- personBuyers who need financing help or want to trade in their current car in Singapore
- personCurrent owners who need service, parts or a warranty repair in Singapore
- personBusiness buyers looking for work vehicles in Singapore
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What buyers search for
searchused cars near mesearchcar dealership near mesearchnew SUV deals near mesearchtrade in my carsearchcar service appointment near me
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Ready to book
- boltThe shopper asks if a named car is still available in Singapore
- boltThey book a test drive or request a price on a specific vehicle in Singapore
- boltThey ask about a trade-in value or financing in Singapore
- boltA current owner books a service visit in Singapore
What drives their decision
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Having the car they want in stock, with real photos and a clear price in Singapore
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Reviews about the buying experience and how the dealer treats people in Singapore
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How easy it is to ask a question, book a test drive or get a trade-in value in Singapore
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A straight answer on price, fees and financing without pressure in Singapore
How we capture intent
search
Model and inventory pages in Singapore
Pages for the models and used cars you actually have, kept in line with stock so buyers do not land on sold cars in Singapore.
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Google search ads in Singapore
Ads for shoppers who search by model, brand or dealership, sending them to the car or offer they searched for in Singapore.
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Local social ads in Singapore
Ads on Facebook and Instagram to people in Singapore, such as new arrivals, events and service offers.
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Reviews and service pages in Singapore
Collecting reviews about the buying experience, and pages that help owners book service with you after the sale in Singapore.
my_locationmarketing geo for car dealers covers the CBD, Tampines, Jurong, Woodlands and Punggol with neighbourhood and planning-area pages.
Our Car Dealers Marketing Approach
01
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Car Dealers demand on Google.com.sg
Car Dealers shows up as "used cars near me" and "car dealership near me" on Google.com.sg. We capture neighbourhood and planning-area pages across the CBD, Tampines, Jurong, Woodlands and Punggol, HDB estate and neighbourhood names.
02
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Leads that can book via WhatsApp and a local Singapore number
We filter tyre-kickers and job-seekers. The booking path is WhatsApp and a local Singapore number. Proof that converts is Google reviews, a Singapore phone number, and UEN on the profile, not a shared directory lead.
03
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Local proof, not a price race
Messaging names coverage, Google reviews, a Singapore phone number, and UEN on the profile, and response time. Slow replies lose car dealers jobs to Google Business Profile and local Facebook groups.
04
event
From click to booked work
Quote, follow-up and repeat work run through WhatsApp and a local Singapore number. Reporting is in S$ (SGD); GST at 9% belongs in the job maths.
05
insights
Attribution under PDPA-safe forms and chat logs
Every car dealers enquiry keeps source, campaign and page. PDPA-safe forms and chat logs is in the tag plan in Singapore.
Car Dealers marketing services
search
SEO for Car Dealers in Singapore
Help nearby customers find you on Google before they call a competitor in Singapore
- checkService and location pages built around searches like "used cars near me" in Singapore
- checkClear answers to questions people ask when comparing options like "car dealership near me" in Singapore
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Singapore
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SEM for Car Dealers in Singapore
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Singapore
- checkGoogle Ads campaigns for "used cars near me" and similar high-intent searches in Singapore
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Singapore
- checkLanding pages that match the ad and lead to calls or bookings in Singapore
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Meta Ads for Car Dealers in Singapore
Reach the right local audience on Facebook and Instagram with proof-led ads in Singapore
- checkLocation and interest targeting matched to how car dealers customers decide in Singapore
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Singapore
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Singapore
web
Web Design for Car Dealers in Singapore
Pages that make it easy to understand the offer and take the next step in Singapore
- checkPages built for searches like "new SUV deals near me" and for quote or booking requests in Singapore
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Singapore
- checkForms, tap-to-call buttons and booking steps tested on phones in Singapore
monitoring
Analytics for Car Dealers in Singapore
See which channels bring real enquiries and new customers in Singapore
- checkCall, form and chat tracking by campaign and landing page in Singapore
- checkReporting tied to qualified leads and new customers, not vanity clicks in Singapore
- checkDashboards your team can use to decide where to spend more or cut back in Singapore
handshake
CRM Integration for Car Dealers in Singapore
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Singapore
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Singapore
- checkSource tags so every sale traces back to the marketing that brought it in Singapore
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Singapore
psychology
AI Optimisation for Car Dealers in Singapore
Make your business easier for AI search tools to understand and recommend in Singapore
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Singapore
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Singapore
- checkMonitoring how AI surfaces your brand for searches like "used cars near me" in Singapore
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Singapore.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Singapore.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Singapore.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Singapore.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Singapore.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Singapore.
Certified and experienced
Certified where it matters. Accountable for the outcome in Singapore.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Singapore.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified car dealers enquiries from "used cars near me" on Google.com.sg
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Less spend lost to Google Business Profile and local Facebook groups in Singapore
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Faster replies on WhatsApp and a local Singapore number
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A clear view of which channel booked the work
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More sales enquiries and booked test drives in Singapore
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Service campaigns that keep the workshop busy after the sale in Singapore
This is car dealers marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Singapore.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Singapore.
Budgets and reporting in S$ (SGD). GST at 9% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about car dealers marketing? We have got honest answers in Singapore.
Most car dealers enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.sg we split "used cars near me" from cheap research. The filter is WhatsApp and a local Singapore number plus Google reviews, a Singapore phone number, and UEN on the profile, not another form field.
How quickly will Car Dealers see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.sg compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "used cars near me" and booking via WhatsApp and a local Singapore number perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.sg and neighbourhood and planning-area pages. Every lead has a source. PDPA-safe forms and chat logs is in the measurement plan.
How do car buyers choose between dealers in Singapore?
They look for the car they want in stock with real photos and a clear price, then judge how the dealer treats people. Reviews about the buying experience and how easy it is to ask a question carry weight. We build your marketing around stock accuracy, honest pricing and fast replies in Singapore. Campaigns follow Google.com.sg and how local buyers actually enquire.
Do you replace our manufacturer or marketplace advertising in Singapore?
Not usually. Many car dealers keep manufacturer co-op and marketplace listings, and we add local campaigns you control: search, social and your own site. We read your manufacturer's advertising rules and work within them, and you stay responsible for compliance in Singapore.
How do you keep lead quality high in Singapore?
By pointing ads at specific cars and clear next steps, asking for only a few details, and keeping the area to places your buyers truly come from. We also review lead outcomes with your team, so we learn which searches bring buyers and which bring browsers in Singapore.
Can you market used cars separately from new ones in Singapore?
Yes. New, used and certified pre-owned cars have different buyers, prices and stock, so they get different pages, ads and follow-up. Used stock changes daily, which means ads and pages must follow your inventory feed and drop sold cars promptly in Singapore.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Singapore.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Singapore.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Singapore.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Singapore.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Singapore.
Let's Grow Sales and Service Appointments in Singapore
If you run a dealership and want better-quality digital appointments, let us talk in Singapore.