Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Auto Services
More Showroom Visits.
More Sales Appointments.
Car buyers research online for weeks, then decide who feels trustworthy enough for a test drive. Dealerships that only post inventory without a clear path to contact leave money on the table.
We help dealers generate sales and service appointments with inventory-aware campaigns, local SEO and conversion pages that respect how people actually buy cars.
handshake verified star
Trusted by car dealerships to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
For franchise and independent dealers who need both vehicle sales and service-lane volume.
check_circle Franchise dealerships competing in dense metro markets
check_circle Independent lots building trust beyond marketplace listings
check_circle Dealer groups needing consistent lead quality across rooftops
check_circle GMs balancing sales appointments with service retention
Who buys, and what they search
groups
Who you are marketing to
- personShoppers looking for a specific new model or trim
- personUsed car buyers comparing inventory and prices across dealers
- personBuyers who need financing help or want to trade in their current car
- personCurrent owners who need service, parts or a warranty repair
- personBusiness buyers looking for work vehicles
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What buyers search for
searchused cars near mesearchcar dealership near mesearchnew SUV deals near mesearchtrade in my carsearchcar service appointment near me
bolt
Ready to book
- boltThe shopper asks if a named car is still available
- boltThey book a test drive or request a price on a specific vehicle
- boltThey ask about a trade-in value or financing
- boltA current owner books a service visit
What drives their decision
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Having the car they want in stock, with real photos and a clear price
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Reviews about the buying experience and how the dealer treats people
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How easy it is to ask a question, book a test drive or get a trade-in value
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A straight answer on price, fees and financing without pressure
How we capture intent
search
Model and inventory pages
Pages for the models and used cars you actually have, kept in line with stock so buyers do not land on sold cars.
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Google search ads
Ads for shoppers who search by model, brand or dealership, sending them to the car or offer they searched for.
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Local social ads
Ads on Facebook and Instagram to people in your area, such as new arrivals, events and service offers.
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Reviews and service pages
Collecting reviews about the buying experience, and pages that help owners book service with you after the sale.
my_locationShoppers travel farther for a car than for a repair, so the area can be wider for sales and tighter for service. We set each by the towns and drive times that match where your buyers and owners really live.
Our Car Dealers Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Car Dealers marketing services
search
SEO for Car Dealers
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "used cars near me"
- checkClear answers to questions people ask when comparing options like "car dealership near me"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Car Dealers
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "used cars near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Car Dealers
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how car dealers customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
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Web Design for Car Dealers
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "new SUV deals near me" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
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Analytics for Car Dealers
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Car Dealers
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
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AI Optimization for Car Dealers
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "used cars near me"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More sales inquiries and booked test drives
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Service campaigns that keep the workshop busy after the sale
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Model and offer pages that match real inventory intent
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Stronger review and reputation signals around the buying experience
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Cleaner handoff from digital lead to CRM and salesperson
This is car dealers marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about car dealers marketing? We have got honest answers.
How do car buyers choose between dealers?
They look for the car they want in stock with real photos and a clear price, then judge how the dealer treats people. Reviews about the buying experience and how easy it is to ask a question carry weight. We build your marketing around stock accuracy, honest pricing and fast replies.
Do you replace our manufacturer or marketplace advertising?
Not usually. Many car dealers keep manufacturer co-op and marketplace listings, and we add local campaigns you control: search, social and your own site. We read your manufacturer's advertising rules and work within them, and you stay responsible for compliance.
How do you keep lead quality high?
By pointing ads at specific cars and clear next steps, asking for only a few details, and keeping the area to places your buyers truly come from. We also review lead outcomes with your team, so we learn which searches bring buyers and which bring browsers.
Can you market used cars separately from new ones?
Yes. New, used and certified pre-owned cars have different buyers, prices and stock, so they get different pages, ads and follow-up. Used stock changes daily, which means ads and pages must follow your inventory feed and drop sold cars promptly.
What about service department marketing?
For many dealers, service is the steadier profit. We build campaigns for owners who bought from you, for conquest owners of the same brand who go elsewhere, and for recall and maintenance searches. Service gets its own goals, pages and reports.
How fast must we answer an online lead?
As fast as you can, ideally within minutes in sales hours. Shoppers contact several dealers and often buy from the first that gives a clear answer and a firm time. We suggest reply templates and review response times in the monthly report.
What do you need to start?
Access to your inventory feed or website, your brands, hours, trade-in and finance tools, and your CRM, which is the customer record system your team uses. We also need your price and fee wording, offers you are allowed to run and your manufacturer rules.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Grow Sales and Service Appointments
If you run a dealership and want better-quality digital appointments, let us talk.