Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Industry expertise · built around buyers
Marketing for Australian Mechanics, Smash Repairers and Dealers
For Australian mechanics, smash repairers, tyre and oil change shops, tow operators, car washes, detailers, parking operators, car dealers and wreckers. Drivers here search for a roadworthy, a log book service or an urgent tow, and they want a price and a time before they ring. We build search, Google Ads and websites that bring in those calls and bookings, and we report the work they led to.
Explore industries
Open for growth Photo by Artem Podrez on Pexels
Owners who already run this path
Roadworthy, rego and log book services start the search in Australia
Many jobs start with an obligation: rego renewal, a roadworthy or safety certificate before a sale, or a log book service to keep a new car warranty intact. Rules differ by state and territory. We build pages that name the inspection or service clearly, show what is included and let drivers request a booking in a minute in Australia.
Heat, hail, holidays and the end of financial year in Australia
Australia gives you sharp peaks. Summer heat brings battery, air conditioning and tyre failures, and hail season keeps smash repairers full. School holidays and long weekends mean travel checks and breakdowns, and dealers see a surge as the financial year ends on 30 June. We plan your ad spend and pages around the pattern in your state, and ease off when your workshop is booked out.
Prices in Australian dollars, GST stated
Customers compare workshops by phone and by quote, so show your pricing method plainly. Fixed prices and hourly rates should appear in Australian dollars with GST made clear. We keep claims honest, avoid unverified savings and leave consumer law and licensing wording to be checked by you. Our own reports are in A$, so figures match your books.
From the first call to the vehicle on the hoist
A call is only useful if it turns into a booked car. We track calls, forms and click-to-call from search and ads, and where your workshop software allows we match them to completed jobs. Tow operators can separate roadside emergencies from accident recovery. You see which suburbs and services produce work and where to spend next in Australia.
Regional drivers, long distances and the mobile mechanic in Australia
Outside the capital cities, a driver may be an hour from the nearest workshop and cannot just pop back. Towing, farm vehicles and four wheel drives matter more, and mobile mechanics who travel to the customer are common. We write service area pages that name the towns you actually reach, set clear call-out expectations and target ads by area rather than spreading spend across the whole state, where most clicks would come from people too far away in Australia.
Insurance jobs, quotes and the smash repair paper trail in Australia
After a collision, drivers deal with an insurer, an assessor and a repairer all at once, and they search while stressed. A smash repair page should explain how a quote is requested, what photos help and what to expect next, in everyday words. Relationships with insurers and any approved repairer arrangements remain yours. We track quote requests so you can see what comes from search and ads, and which of those turn into repair jobs in Australia.
What to gather before the first month
Good marketing starts with good raw material. Photos of your real workshop and team, a list of the makes and services you handle, your opening hours and service area, and a few recent customer comments are worth more than anything we can write from scratch. Please also confirm any licences or accreditations you can show. We use only what you can prove, and we ask for the rest to be left out of the pages in Australia.
Auto Services
ExploreAuto Repair arrow_forward ExploreBody Shops arrow_forward ExploreOil Change arrow_forward ExploreTires arrow_forward ExploreTowing arrow_forward ExploreCar Wash arrow_forward ExploreAuto Detailing arrow_forward ExploreParking arrow_forward ExploreCar Dealers arrow_forward ExploreJunkyards arrow_forward
Questions about this hub
Do you only work with mechanics, or with the other trades too? expand_more
We also work with smash repairers, tyre shops, tow operators, car washes, detailers, parking operators, dealers and wreckers. Each has its own search patterns, so we build separate pages and ad groups instead of one generic approach in Australia.
Can you help a dealer around end of financial year sales? expand_more
We can plan search and Meta ads, stock pages and offer wording ahead of the 30 June period. Pricing, finance terms and dealer licensing wording remain yours to confirm. We report the leads and test drive bookings that come through in Australia.
How do you deal with different state rules? expand_more
Requirements for roadworthy certificates, towing and dealer advertising vary by state and territory. We write from the facts you supply and ask you to confirm anything that touches your licence or your regulator in Australia.
Who does what between HeyLead and the business? expand_more
We handle the marketing: SEO, ads, web design and tracking. You keep decisions on pricing, scheduling, warranties and compliance with your state rules. Nothing is published without your approval in Australia.
How can I get started? expand_more
Request the free audit and we will review your Google profile, website and ad accounts. If you go ahead we need access to those accounts and a list of the services you offer. We will not promise results in Australia.
Do you build separate pages for each suburb we serve? expand_more
Where it helps a real customer, yes. A short page for each area you truly cover, with its own address details, directions and examples of work, tends to serve drivers better than a long list of place names. We avoid thin pages that repeat the same words with a suburb swapped in Australia.
Can you help a mobile mechanic who has no workshop? expand_more
Yes. We build the service area, call-out information and booking request around where you travel and what you carry, and set up ads limited to those areas. Your vehicle signage, insurance and licensing details are yours to confirm and we ask you to check the wording in Australia.
How do reviews and word of mouth fit with search? expand_more
They feed each other. A friend recommends you, the driver checks your Google reviews and then decides, so the profile and the website need to back up the recommendation. We help you ask for feedback after each job and keep your listing accurate, but the replies and the work behind them are yours in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓