Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Auto Services
More Tow Jobs in Australia.
Answered Faster Than Competitors.
Built for Australian owner-led businesses competing in AU search. Towing is a speed game. The company that answers, confirms location and dispatches first usually wins the job, even if a cheaper option exists somewhere on the page.
We help towing companies show up first for urgent searches, calls and map results, so stranded drivers reach you before anyone else in Australia.
handshake verified star
Trusted by towing companies to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
Built for 24/7 towing, roadside and recovery operators where minutes matter in Australia. Towing demand shows up on Google.com.au as "towing near me" and "tow truck near me now". We build marketing around suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade. Towing buyers book through an Australian number and a short form. Proof that converts here is Google reviews, ABN, and licence details on the page. Slow replies lose the job to Hipages, Oneflare, and Google Business Profile. Reporting is in A$ (AUD); GST at 10% belongs in the unit economics.
check_circle Towing operators covering Sydney, Melbourne, Brisbane, Perth and regional Australia
check_circle Teams that need "towing near me" and "tow truck near me now" on Google.com.au
check_circle Businesses booking through an Australian number and a short form, not a shared directory
check_circle Owners who want proof via Google reviews, ABN, and licence details on the page
Who buys, and what they search
groups
Who you are marketing to
- personDrivers with a breakdown, flat battery or accident on the road in Australia
- personMotorists stuck in a ditch, locked out or out of fuel in Australia
- personProperty managers who need illegally parked vehicles removed in Australia
- personRepair shops, dealers and insurers that send vehicles for transport in Australia
- personOwners moving a non-running car, often on a planned day in Australia
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What buyers search for
searchtowing near mesearchtow truck near me nowsearch24 hour towingsearchroadside assistance near mesearchcar towed from parking lot
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Ready to book
- boltThe caller states a location and asks how soon a truck can arrive in Australia
- boltThey call straight from a search result or a map listing in Australia
- boltThey ask what the tow will cost before confirming in Australia
- boltA property manager or shop asks about a repeat service arrangement in Australia
What drives their decision
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Who answers the phone and how fast they can arrive in Australia
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Being close to the driver's location in Australia
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Reviews that mention showing up on time and fair treatment in Australia
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A clear price quote or rate explanation before the truck is sent in Australia
How we capture intent
call
Click-to-call search ads in Australia
Ads built for phones that show a call button, limited to the areas and hours you can cover in Australia.
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Google Business Profile in Australia
Your map listing with correct service area, hours and phone number, since many drivers choose from the map in Australia.
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Fast mobile pages in Australia
Simple pages that load quickly on a weak signal, with a large call button and the areas you serve in Australia.
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Reviews in Australia
Asking customers about arrival time and fair treatment, which reassures the next driver in trouble in Australia.
my_locationmarketing geo for towing covers Sydney, Melbourne, Brisbane, Perth and regional Australia with suburb and state pages.
Our Towing Marketing Approach
01
flight_takeoff
Towing demand on Google.com.au
Towing shows up as "towing near me" and "tow truck near me now" on Google.com.au. We capture suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade.
02
filter_alt
Leads that can book via an Australian number and a short form
We filter tyre-kickers and job-seekers. The booking path is an Australian number and a short form. Proof that converts is Google reviews, ABN, and licence details on the page, not a shared directory lead.
03
auto_awesome
Local proof, not a price race
Messaging names coverage, Google reviews, ABN, and licence details on the page, and response time. Slow replies lose towing jobs to Hipages, Oneflare, and Google Business Profile in Australia.
04
event
From click to booked work
Quote, follow-up and repeat work run through an Australian number and a short form. Reporting is in A$ (AUD); GST at 10% belongs in the job maths.
05
insights
Attribution under Australian Privacy Act rules on lead forms
Every towing enquiry keeps source, campaign and page. Australian Privacy Act rules on lead forms is in the tag plan.
Towing marketing services
search
SEO for Towing in Australia
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "towing near me" in Australia
- checkClear answers to questions people ask when comparing options like "tow truck near me now" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
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SEM for Towing in Australia
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "towing near me" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
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Meta Ads for Towing in Australia
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how towing customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
web
Web Design for Towing in Australia
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "24 hour towing" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
monitoring
Analytics for Towing in Australia
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
handshake
CRM Integration for Towing in Australia
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
psychology
AI Optimisation for Towing in Australia
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "towing near me" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified towing enquiries from "towing near me" on Google.com.au
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Less spend lost to Hipages, Oneflare, and Google Business Profile in Australia
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Faster replies on an Australian number and a short form
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A clear view of which channel booked the work
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More emergency and scheduled tow enquiries in Australia
check
Click-to-call pages that work well on phones in Australia
This is towing marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about towing marketing? We have got honest answers in Australia.
Most towing enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.au we split "towing near me" from cheap research. The filter is an Australian number and a short form plus Google reviews, ABN, and licence details on the page, not another form field.
How quickly will Towing see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.au compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "towing near me" and booking via an Australian number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.au and suburb and state pages. Every lead has a source. Australian Privacy Act rules on lead forms is in the measurement plan.
How do stranded drivers choose a towing company in Australia?
They pick the first company that looks close, answers the phone and sounds sure of when it will arrive. Reviews that mention a truck showing up on time matter more than a long list of services. Our work aims to make you visible, reachable and believable in those first seconds in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
What is a good towing lead in Australia?
A call from inside your coverage area, with a location and a clear need, that your dispatcher can turn into a dispatched truck. A good lead is also a planned job from a shop, a dealer or a property manager. We track calls by area and job type so you can see the difference in Australia.
Is paid search worth it for towing in Australia?
Often yes, because the need is urgent and the buyer is local. It works when ads show only in places you can reach, use call buttons and exclude junk searches. We judge it by answered calls and dispatched jobs, not clicks in Australia.
How do you keep out-of-area calls down in Australia?
We limit ads by the roads and exits you really cover, state the area plainly on pages and listings, and review call logs for places that waste your time. Spend is moved away from areas where your trucks cannot arrive in good time in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Get You First on the Call List in Australia
If you run a towing company and want more dispatchable local jobs, let us talk in Australia.