Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Auto Services
More Tow Jobs.
Answered Faster Than Competitors.
Towing is a speed game. The company that answers, confirms location and dispatches first usually wins the job, even if a cheaper option exists somewhere on the page.
We help towing companies show up first for urgent searches, calls and map results, so stranded drivers reach you before anyone else.
handshake verified star
Trusted by towing companies to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
Built for 24/7 towing, roadside and recovery operators where minutes matter.
check_circle Local towing companies fighting national dispatch apps
check_circle Operators covering highways, suburbs and private property calls
check_circle Fleets that need more light-duty or heavy-duty recovery work
check_circle Owners who want call tracking by area and job type
Who buys, and what they search
groups
Who you are marketing to
- personDrivers with a breakdown, flat battery or accident on the road
- personMotorists stuck in a ditch, locked out or out of fuel
- personProperty managers who need illegally parked vehicles removed
- personRepair shops, dealers and insurers that send vehicles for transport
- personOwners moving a non-running car, often on a planned day
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What buyers search for
searchtowing near mesearchtow truck near me nowsearch24 hour towingsearchroadside assistance near mesearchcar towed from parking lot
bolt
Ready to book
- boltThe caller states a location and asks how soon a truck can arrive
- boltThey call straight from a search result or a map listing
- boltThey ask what the tow will cost before confirming
- boltA property manager or shop asks about a repeat service arrangement
What drives their decision
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Who answers the phone and how fast they can arrive
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Being close to the driver's location
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Reviews that mention showing up on time and fair treatment
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A clear price quote or rate explanation before the truck is sent
How we capture intent
call
Click-to-call search ads
Ads built for phones that show a call button, limited to the areas and hours you can cover.
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Google Business Profile
Your map listing with correct service area, hours and phone number, since many drivers choose from the map.
web
Fast mobile pages
Simple pages that load quickly on a weak signal, with a large call button and the areas you serve.
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Reviews
Asking customers about arrival time and fair treatment, which reassures the next driver in trouble.
my_locationWe choose areas by where your trucks can really reach in good time, such as highway exits, main roads and nearby towns. Areas outside your range are excluded so you do not pay for calls you cannot take.
Our Towing Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Towing marketing services
search
SEO for Towing
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "towing near me"
- checkClear answers to questions people ask when comparing options like "tow truck near me now"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Towing
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "towing near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Towing
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how towing customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for Towing
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "24 hour towing" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
monitoring
Analytics for Towing
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Towing
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
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AI Optimization for Towing
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "towing near me"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More emergency and scheduled tow inquiries
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Click-to-call pages that work well on phones
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Map pack and local landing pages for real coverage zones
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Less wasted spend on out-of-area calls
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Reporting that ties calls to dispatched jobs
This is towing marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about towing marketing? We have got honest answers.
How do stranded drivers choose a towing company?
They pick the first company that looks close, answers the phone and sounds sure of when it will arrive. Reviews that mention a truck showing up on time matter more than a long list of services. Our work aims to make you visible, reachable and believable in those first seconds.
What is a good towing lead?
A call from inside your coverage area, with a location and a clear need, that your dispatcher can turn into a dispatched truck. A good lead is also a planned job from a shop, a dealer or a property manager. We track calls by area and job type so you can see the difference.
Is paid search worth it for towing?
Often yes, because the need is urgent and the buyer is local. It works when ads show only in places you can reach, use call buttons and exclude junk searches. We judge it by answered calls and dispatched jobs, not clicks.
How do you keep out-of-area calls down?
We limit ads by the roads and exits you really cover, state the area plainly on pages and listings, and review call logs for places that waste your time. Spend is moved away from areas where your trucks cannot arrive in good time.
Can you promote private property and impound work?
Yes. Property managers, shops and dealers look for a company they can trust on repeat work, so they get their own pages and ads. Rules about consent, signage and release differ locally, and you stay responsible for following them.
What about after-hours coverage?
Night calls are often the highest-value ones. We build pages, listings and ads around the hours you really cover, and advise on how calls should route when the main phone is busy. Please do not advertise cover you cannot staff.
What do you need from a towing company to start?
Your service area, truck types, hours, and your registration and insurance details for proof on the site. Photos of your trucks and drivers help. Also tell us how calls are answered and what a dispatcher says, so the advertising matches the real experience.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Get You First on the Call List
If you run a towing company and want more dispatchable local jobs, let us talk.