Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Auto Services
More Parts Enquiries.
More Yard Visits. for Australia
Built for Australian owner-led businesses competing in AU search. People searching for used parts, scrap cars or yard pulls want availability, price signals and clear instructions. Vague websites lose them to the next salvage listing.
HeyLead helps junkyards and salvage yards attract self-service pullers, phone parts buyers and vehicle sellers with practical Australian local search and conversion paths.
handshake verified star
Trusted by junkyards and auto salvage yards to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
For salvage yards, self-service pull-a-parts and auto recyclers who need both parts demand and car intake in Australia.
check_circle Self-service yards competing on inventory and access
check_circle Full-service recyclers selling used OEM parts
check_circle Operators buying scrap and end-of-life vehicles
check_circle Yards that want fewer wasted trips and more prepared buyers
Who buys, and what they search
groups
Who you are marketing to
- personOwners and mechanics looking for a used part for a specific vehicle in Australia
- personDIY buyers who want to pull their own parts at a self-service yard in Australia
- personRepair shops and body shops that buy used parts often in Australia
- personPeople selling a junk or non-running car
- personOwners with an end-of-life car who want it picked up in Australia
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What buyers search for
searchused auto parts near mesearchjunkyard near mesearchself service auto salvage yardsearchsell my junk carsearchcash for scrap cars near me
bolt
Ready to book
- boltThe caller names a year, make, model and part and asks if you have it in Australia
- boltA seller gives the car details and asks for a quote in Australia
- boltThey ask about entry fees, tools and what to bring to the yard in Australia
- boltThey ask when a car can be picked up and what paperwork they need in Australia
What drives their decision
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Whether the yard has the part or the type of vehicle they need in Australia
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Clear prices, entry rules, tool rules and opening hours in Australia
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How quickly they get a quote to buy a car, and whether pickup is included in Australia
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Trust that the yard will honor the quote and handle the paperwork in Australia
How we capture intent
search
Parts and yard pages
Pages for the parts, makes and models you stock and for how your yard works, such as hours, entry and tool rules in Australia.
location_on
Google Business Profile
Your map listing with the correct address, hours, categories and photos, for people who want to visit today in Australia.
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Google search ads
Separate ads for parts and for people selling a car, so each group reaches the right page and phone number in Australia.
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Quote and call paths
A fast form and click-to-call for car sellers and parts buyers, so the right person picks up the lead in Australia.
my_locationSellers need to be inside your pickup range, so that area is set by drive time from the yard. Parts buyers will travel farther for a hard-to-find part, so that area can be wider in Australia.
Our Wreckers and Scrapyards Marketing Approach
01
flight_takeoff
Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer in Australia.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual enquiries early, focus on people ready to book, and steer leads toward the customers you actually want in Australia.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded Australian market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation in Australia.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business in Australia.
Wreckers and Scrapyards marketing services
search
SEO for Wreckers and Scrapyards
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "used auto parts near me" in Australia
- checkClear answers to questions people ask when comparing options like "junkyard near me" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
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SEM for Wreckers and Scrapyards
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "used auto parts near me" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
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Meta Ads for Wreckers and Scrapyards
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how wreckers and scrapyards customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
web
Web Design for Wreckers and Scrapyards
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "self service auto salvage yard" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
monitoring
Analytics for Wreckers and Scrapyards
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
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CRM Integration for Wreckers and Scrapyards
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
psychology
AI Optimisation for Wreckers and Scrapyards
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "used auto parts near me" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
check
More parts and pull enquiries from local search
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Clearer pages for hours, yard rules, tools and pricing models in Australia
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Campaigns that also promote sell-your-car and scrap intake in Australia
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Map visibility for people already nearby and ready to visit in Australia
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Tracking of calls and form leads by job type
This is wreckers and scrapyards marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
starstarstarstarstar
format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about wreckers and scrapyards marketing? We have got honest answers in Australia.
How do customers decide which junkyard to use?
Parts buyers call the yard that sounds likely to have the item and can say so quickly. Sellers pick whoever gives a fast, fair quote and collects the car. Both groups check hours, address and reviews before they move in Australia.
What is a good lead for a junkyard?
For parts, a caller who names year, make, model and the part, and can come in or pay for delivery. For vehicle buying, a seller with a car inside your collection range, details of its condition and a phone number. Price-only or free-part requests are weaker in Australia.
Does the work change by season?
Yes. Cold snaps and storms raise repair and write-off activity, which feeds both parts demand and the supply of cars to buy. Weekends bring do-it-yourself pullers, and weekdays bring repair shops. We plan content and budget around those swings in Australia.
What should we have ready before starting?
Photos of your rows and counter, your opening hours and gate rules, and a clear view of what you buy and what you pay for. Tell us your collection range, warranty and returns policy, and who answers calls. We can start with some of this missing in Australia.
Can you market both parts and vehicle buying?
Yes, on separate pages and campaigns. A parts buyer and a car seller want different information, so each gets their own route and phone prompt. Keeping them apart improves lead quality and reduces confused calls in Australia.
How do you handle paperwork and regulation claims?
Your registration, insurance, vehicle sale records and environmental rules stay with the yard. We write plain pages that point to your process and avoid claims you cannot support. Compliance decisions are yours in Australia.
What does HeyLead do and not do?
We are a marketing team that builds search, ads, social campaigns and websites for yards. We do not set your prices, answer your phones or decide what you accept. We also do not guarantee rankings, lead counts or sales in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Grow Yard Traffic and Parts Demand
If you run a junkyard or salvage operation and want more measured local demand, let us talk in Australia.