Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in the UK.
Industry expertise · built around buyers
Marketing for UK Garages, Tyre Fitters and Motor Traders
For UK garages, body shops, tyre and oil change fitters, recovery operators, car washes, valeters, parking operators, motor dealers and scrapyards. Motorists search with a due date, a warning light or a breakdown in mind, and they ring whoever looks nearby and sorted. We build search, Google Ads and websites that bring in booking requests and calls, with reports that show the work done rather than the clicks.
Explore industries
Open for growth Photo by Artem Podrez on Pexels
Owners who already run this path
MOT dates and servicing reminders drive repeat trade in the UK
A large share of garage demand starts with a date: an MOT running out, a service due or a warranty to keep valid. Motorists search for a price and the soonest slot. We build clear MOT and servicing pages, online booking requests and follow-up reminders, so a customer who came once has a reason to book with you again in the UK.
Plate changes, winter and the school run shape the year in the UK
Demand peaks around the March and September plate changes, when dealers and valeters get busy. Colder months bring battery, tyre and recovery calls, and summer holiday travel brings checks and airport parking. Congestion and low emission zones also change which vehicles drivers can use. We time ads and pages to your local calendar and spend less when your bays are full in the UK.
Pounds, VAT and a plain price on the page
Motorists compare quotes quickly, so unclear pricing costs you calls. Show labour rates or fixed prices in pounds, and say whether VAT is included. We avoid vague offers and unsupported savings claims, and we keep wording accurate for trading standards and the rules on consumer contracts that apply to your business in the UK.
Counting bookings, calls and vehicles through the gate in the UK
A busy garage needs to know which advert led to which job. We set up call tracking, booking form tracking and, where your system allows, a link to completed work. Recovery operators can see night calls separately from daytime ones. You get a monthly view of enquiries and booked vehicles by source, so budget moves toward what fills the ramp in the UK.
When motorists search: phone, evening and the morning of the deadline in the UK
Many garage searches happen on a phone, often in the evening after work or the morning an MOT runs out. Fleet managers and van drivers use a laptop in office hours instead. We check your pages on small screens, make the call button and booking request easy to reach, and schedule ads for the hours you can answer. A missed call at nine in the morning is a lost job in the UK.
Vans, fleets and company cars need their own page in the UK
Tradespeople with vans, small firms with a handful of vehicles and lease customers search differently from private motorists. They want fast turnaround, a named contact and clear invoices. A page written for them, with how you handle collection, courtesy vehicles and repeat bookings, brings account work that a general garage page misses. Contract terms stay between you and the customer, and we only describe what you actually offer and can deliver in the UK.
Questions to put to any agency before you sign
Before agreeing to anything, ask who will manage your account day to day, how enquiries and booked vehicles are counted, and whether you keep ownership of your listing, site and advertising accounts. Ask for plain monthly reports and a notice period you are comfortable with. Be wary of promises about a ranking position. A good agency explains in plain English what it will do, what it will not do and what it cannot control in the UK.
Auto Services
ExploreAuto Repair arrow_forward ExploreBody Shops arrow_forward ExploreOil Change arrow_forward ExploreTires arrow_forward ExploreTowing arrow_forward ExploreCar Wash arrow_forward ExploreAuto Detailing arrow_forward ExploreParking arrow_forward ExploreCar Dealers arrow_forward ExploreJunkyards arrow_forward
Questions about this hub
Do you work with independent garages as well as dealer groups? expand_more
Yes. We work with independent garages, tyre fitters, body shops, dealers and the other trades listed here, and we match the plan to the size of the business. A single-site garage needs a strong local profile and booking page, while a group needs consistent pages for each site in the UK.
Can you help us rank for MOT and service searches? expand_more
We can build the pages and local listings that give you a fair chance in those searches. We cannot promise a position, because rankings depend on competition and many factors outside our control in the UK.
How do you handle recovery and breakdown work? expand_more
Recovery searches are urgent and often at night, so we focus on speed to call, clear coverage areas and tracked phone numbers. Contracts with breakdown clubs and insurers are yours to manage. We report what the public search and ads produce in the UK.
Who is responsible for what between HeyLead and the garage? expand_more
We run the marketing, including search, ads, the website and tracking. You decide on pricing, workmanship, warranties and anything covered by your trade body or consumer law. We write from the facts you give us and ask you to approve wording first in the UK.
What do you need to begin? expand_more
Start with our free audit of your listings, website and any ad accounts. To go ahead we need access to those accounts, your list of services and the areas you cover. We will tell you plainly what we think will help in the UK.
Can you help us collect more Google reviews? expand_more
We can set up a polite request that goes out after each job, through a text or an email, and make leaving a review simple. You decide who is asked and you reply to what comes in. Reviews that are bought or written for customers are against Google's rules, so we will not do that in the UK.
How should a garage budget and phase the work? expand_more
Begin with tracking and a tidy local profile, then add advertising for the services you most want to fill. We talk through a monthly figure you can sustain, review it regularly and avoid long lock-ins. No amount of spend guarantees a set number of bookings in the UK.
What if our bays are booked up for weeks? expand_more
Tell us, and we will pause or narrow the ads for those services and push the work you have spare time for, such as tyres, diagnostics or servicing. It is also a good moment to improve pages and reviews, which keep working while the diary is full in the UK.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in the UK.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in the UK.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in the UK.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in the UK.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in the UK.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in the UK.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in the UK.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in the UK.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in the UK.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in the UK.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in the UK.
Certified and experienced
Certified where it matters. Accountable for the outcome in the UK.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in the UK.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓