Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Auto Services
More Repair Bookings.
Fewer Empty Bays.
Drivers looking for an honest local shop do not want a directory lottery. They want a place that answers the phone, explains the work and gets them back on the road.
We help auto repair shops win high-intent search, convert quote requests, and prove reliability with reviews, clear service pages and fast follow-up.
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Trusted by auto repair shops to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
Built for independent and multi-bay shops that compete on diagnostics, turnaround and trust, not the cheapest hourly rate.
check_circle Independent garages filling weekday bay capacity
check_circle Shops losing jobs to marketplace apps and chain service centers
check_circle Teams that want more maintenance and repair work, not tire-kicker quotes
check_circle Owners ready to track which ads and search terms produce real RO jobs
Who buys, and what they search
groups
Who you are marketing to
- personDrivers with a warning light or a strange noise who need a diagnosis
- personOwners due for routine work such as brakes, belts, batteries and inspections
- personPeople switching shops after a bad bill or a slow repair elsewhere
- personCommuters and families who need the car back fast and may need a ride
- personSmall businesses that keep a few vans or company cars on the road
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What buyers search for
searchauto repair near mesearchcheck engine light diagnostic near mesearchbrake repair near mesearchmechanic open todaysearchcar making noise when braking
bolt
Ready to book
- boltThe caller describes the symptom and asks for the earliest drop-off time
- boltA form or call names the make, model and the problem
- boltThey ask if you work on their make or give a written estimate
- boltThey ask for opening hours, directions or a time to bring the car in
What drives their decision
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Reviews that mention honesty, clear explanations and fair bills
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How soon the shop can look at the car
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Whether the shop works on their make and their kind of problem
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A clear estimate and updates before any work starts
How we capture intent
search
Repair and symptom pages
Pages for brakes, diagnostics, check engine lights, air conditioning and other work you want, written the way drivers describe the problem.
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Google Business Profile
Your listing on the map, with correct hours, services, photos and a working phone number, since many drivers pick from the map.
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Google search ads
Ads that show only for repairs you want to do, with unwanted searches filtered out so budget is not wasted.
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Reviews and follow-up
A simple way to ask happy customers for reviews, so new drivers see proof of honest work before they call.
my_locationWe set the area around your shop by real drive time, because most people will not go far for a repair. The neighborhoods, commuter roads and ZIP codes your current customers come from shape the list.
Our Auto Repair Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Auto Repair marketing services
search
SEO for Auto Repair
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "auto repair near me"
- checkClear answers to questions people ask when comparing options like "check engine light diagnostic near me"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Auto Repair
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "auto repair near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Auto Repair
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how auto repair customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
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Web Design for Auto Repair
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "brake repair near me" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
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Analytics for Auto Repair
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Auto Repair
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
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AI Optimization for Auto Repair
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "auto repair near me"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More booked diagnostics, services and repair jobs from local drivers
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Service pages that rank for make, model and problem searches
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Faster response on phone and form inquiries during peak hours
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Review and reputation signals that reduce price shopping
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Clear cost per booked job, not just cost per click
This is auto repair marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about auto repair marketing? We have got honest answers.
How do drivers choose an auto repair shop?
Most search when a warning light comes on, a noise starts or a service is due. They scan the map results, read reviews for honesty and clear bills, and call the first shop that sounds helpful. Many switch only after a bad bill or a long wait elsewhere.
What is a good lead for an auto repair shop?
A good lead names the make, the symptom or the service wanted, and asks for a drop-off time or an estimate. A person hunting for a part, a free diagnosis over the phone or a job is not a good lead. We track which searches and pages bring the first kind so you can see what pays.
Are there busy and quiet seasons for auto repair?
Yes. Batteries and brakes get attention when the weather turns cold, air conditioning work rises before summer, and many drivers book a check before a long holiday trip. Mid-month weekdays can be slow. We plan content and ad budget around your own bay schedule.
What proof of credentials and insurance do drivers want to see?
They want to know the technicians are trained, the shop carries proper insurance and the work comes with a written warranty on parts and work. Show your registration, any trade body membership and the warranty terms in plain words. You confirm every detail we publish.
What should I have ready before we start?
A list of services you want more of and those you refuse, your hours, your hourly rate and diagnostic fee approach, the makes you know best and your warranty terms. Add photos of the shop and team, and tell us how you take bookings and which shop software you use.
How soon will more repair jobs come in?
Paid search can bring calls within weeks once tracking and the phones are ready. Map and organic search build over months. We do not promise job numbers, because bay capacity, location and competition shape the result.
What does HeyLead do and not do for an auto repair shop?
We build pages, ads, listings and tracking, and report on calls, bookings and jobs where you share them. We do not diagnose cars, quote repairs or answer your phones. Prices, advice to customers and what work you accept stay with you.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Fill Your Service Bays
If you run an auto repair shop and want more quality local jobs without buying shared leads, let us talk.