Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Auto Services
More Tire Jobs.
More Seasonal Demand Captured.
When a tire fails or winter hits, drivers search with urgency. The shops that show up with clear stock, install capacity and trust signals win the appointment.
HeyLead helps tire shops capture seasonal peaks, flat repairs and full-set installs with local SEO, ads and pages built around real driver intent.
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Trusted by tire shops to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
For tire retailers and install centers that need predictable peaks and stronger off-season volume.
check_circle Independent tire shops competing with big-box installers
check_circle Service centers with dedicated tire bays
check_circle Operators promoting all-season, winter and performance lines
check_circle Teams that want installation bookings, not just catalog browsers
Who buys, and what they search
groups
Who you are marketing to
- personDrivers with a flat or a damaged tire who need a fix today
- personOwners replacing a full set who compare brands, stock and install time
- personPeople getting ready for winter or summer and changing tires by season
- personDrivers who need an alignment, rotation or tire pressure check
- personFleet and work-truck managers who buy and service tires regularly
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What buyers search for
searchtire shop near mesearchflat tire repair near mesearchnew tires installed near mesearchwinter tires near mesearchtire alignment and rotation near me
bolt
Ready to book
- boltThe caller gives a tire size or vehicle and asks if you have it in stock
- boltThey ask when they can have the tires installed
- boltThey ask for the total price with mounting and balancing
- boltThey ask if they need an appointment or can just drive in
What drives their decision
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Having the right size and brand in stock, or a clear time to get it
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A clear out-the-door price that includes mounting and balancing
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How soon the shop can install, with a booking option
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Reviews about honest advice and no surprise fees
How we capture intent
search
Tire and service pages
Pages for tire brands, sizes, flat repair, rotation and alignment, answering the questions buyers ask before they call.
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Google Business Profile
Your map listing with hours, services and photos, so drivers with a flat can see you are close and open.
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Google search ads
Ads that follow the seasons and show for urgent searches, sending people to a call button or a booking page.
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Reviews and offers
Reviews about honest advice, plus clear offers on sets, so shoppers see value beyond the lowest price.
my_locationDrivers want a tire shop close to home or work, especially for a flat. We set the area by drive time and travel routes, and adjust it by season if you offer mobile fitting or have a second location.
Our Tires Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Tires marketing services
search
SEO for Tires
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "tire shop near me"
- checkClear answers to questions people ask when comparing options like "flat tire repair near me"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Tires
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "tire shop near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Tires
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how tires customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
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Web Design for Tires
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "new tires installed near me" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
monitoring
Analytics for Tires
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Tires
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
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AI Optimization for Tires
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "tire shop near me"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More install and repair bookings during peak tire seasons
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Visibility for flats, rotations, alignments and set replacements
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Pages that answer brand, size and pricing questions early
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Faster mobile quote and appointment paths
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Tracking from campaign to installed job
This is tires marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
person
Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about tires marketing? We have got honest answers.
How do drivers choose a wheel and tread shop?
A driver with a failing set wants the right size in stock, a total price with fitting included and a time slot soon. Reviews that mention honest advice carry a lot of weight. We build your marketing around those three questions: do you have it, what does it cost fitted, and when can you do it.
What counts as a good lead for a fitting shop?
A good lead names a vehicle or a size code and asks for a fitted price or a time. A caller who only asks for the lowest figure for a brand you do not stock is usually not one. We track calls and bookings so you can see which searches bring the first kind.
Can you handle winter and summer rushes?
Yes. Cold snaps and first snowfalls produce a wave of calls within days, so pages, ads and your Business Profile are prepared weeks ahead. After the rush we move budget toward alignments, rotations and flat repairs.
Should we show prices online?
Drivers want a fitted price early, and shops that show clear starting figures with what is included tend to field calmer calls. The pricing decision stays with you. We work from your current list and mark anything that changes with the vehicle or size.
What should we have ready before starting?
Your service list, the brands you stock or can order, fitting bay hours, disposal and balancing charges, and any warranty terms. Photos of the shop, the bays and the team help a lot. Please also have your registration and insurance details to hand for proof on the site.
How do you deal with price shoppers?
We cannot stop them, but we can show value beyond the lowest figure: what fitting includes, how fast you work, the road hazard cover you offer and how clear you are about extras. Some price-only callers will always go elsewhere, and that is fine.
What does HeyLead do and not do?
We handle search, ads, social, your website and tracking. We do not set your prices, promise stock or answer your phone. Decisions about what you fit, what you refuse and what you charge stay with you, and we report on calls and booked jobs, not clicks alone.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Grow Your Tire Install Calendar
If you run a tire shop and want more local install work you can track, let us talk.