Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEM for Tires
Google Ads for Wheel and Tread Shops
When rubber gives out, the search is short and the decision is quick. Paid search puts your shop at the top at that moment, with a call button and a fitted price, and it lets you spend more when winter and spring bring the rush. We aim for booked fittings, not clicks.
For shops with open bay time to fill that want paid search for urgent repairs, full sets and seasonal changeovers, with spend linked to bookings.
How paid search works for fitting shops
Context from how your customers search, compare and book.
Paid search suits this trade because the need is concrete and the buyer is in a hurry. Someone typing flat repair near me is only minutes from a decision. Ads that show a call button, the closing time and the town beat any generic brand message, because the driver is judging distance and speed before anything else.
Full-set shoppers are different. They search by brand, size code or vehicle, often twice or three times, and they compare fitted prices. Ads for them should point to a page for that brand or size and spell out what the price covers, so the click is already half a sale.
Spend should follow the weather. Budgets rise before the first frost and again in spring, then drop when bays are full. Ad scheduling should match your bay hours, and ads should switch off on days when you cannot take more work, so you do not pay for calls you must turn away.
Not every click is welcome. Searches for wholesale, used rubber, free repair, DIY fitting guides and distant towns waste money. Careful exclusions, strict location limits and regular call review keep the account focused on drivers who could realistically reach your door, and away from curious browsers who will never become a booking.
Who Google Ads suits
groups Customer segments
- person Shops with quiet weekday bay time that they want to fill with sets and alignments
- person Garages preparing for the winter changeover and needing a dependable flow of calls
- person Sellers of performance and off-road wheel packages who want buyers with specific needs
- person Fleet-friendly shops seeking van and light-truck work from small trade accounts
psychology What drives their decision
- check_circle A call button and closing time visible in the ad
- check_circle A fitted price or a clear starting figure
- check_circle Stock or lead-time wording that is true today
- check_circle A booking page that works on a phone
How we deliver SEM
A clear, repeatable process built around how tires customers search and decide.
1
Account structure by need
We split campaigns so urgent flat repairs, full-set replacement, seasonal changeovers, alignment and fleet work each have their own budget and ads. This stops a cheap repair click from using up the money meant for a high-value set.
2
Keyword and exclusion plan
We choose searches that signal intent, such as sizes, brand names and near-me phrases, and exclude wholesale, secondhand, free, DIY and out-of-area terms. The exclusion list grows every week as real search terms come in.
3
Ads and extensions
We write ads with the fitted price wording you approve, bay hours, call button and a short list of what fitting includes. Extensions show stock notes, address and the winter or summer promotion that is running now.
4
Budget and schedule rules
We set daily limits by campaign, raise them ahead of the cold snap and lower them when bays are full. Ads follow your opening times, so late-night clicks do not drain money while the shop is shut.
5
Call review and tuning
We listen to a sample of call recordings where allowed, tag real fitting bookings and tell you which searches paid off. Money moves toward the searches that lead to booked jobs and away from those that only produce idle requests.
query_stats
What Tires SEM includes
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- check_circle Campaigns split by job type
- check_circle Weekly exclusion updates
- check_circle Call tracking numbers
- check_circle Seasonal budget calendar
- check_circle Monthly report with booked jobs
What you can expect
- verified Urgent drivers see your phone number and closing time first
- verified Budget concentrates on sets and alignments instead of low-value clicks
- verified Out-of-area and wholesale searches stop eating the budget
- verified Winter and spring peaks are covered before bays fill
- verified Calls are linked to the searches that led to fitted jobs
- verified You can see which campaign pays for itself and which does not
Deliverables you receive
inventory_2 Campaigns split by flat repair, new sets, changeover, alignment and trade accounts
inventory_2 Keyword lists by size, brand, vehicle and urgency, with weekly exclusion updates
inventory_2 Call-ready ad text with bay hours, fitted price wording and promotion slots
inventory_2 Budget calendar tied to weather peaks and your bay capacity
inventory_2 Call tracking and booking tags that mark which searches led to fitted jobs
inventory_2 Monthly report on spend, calls, booked jobs and search terms that wasted money
Technical approach
The mechanics behind SEM for tires, explained plainly.
Call tracking and scheduling
A tracking number on each campaign shows which ad produced the call. Ad scheduling follows bay hours, and a call-only option can run in the early morning when drivers ring before work.
Location control
We set the area by drive time to your shop rather than by rough town borders, and exclude places beyond reach. Presence-only targeting stops the ads showing to people merely researching a distant area.
Landing pages that match the ad
Each campaign lands on a page that repeats the promise: a flat repair page with a call button, or a brand page with the size lookup. Mismatched pages waste clicks, so we keep the ad and the page in step.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from Google Ads
Ads can bring calls quickly, but they work better after a few weeks of learning what your drivers actually search for.
Days 1 to 14
We build campaigns, check tracking numbers and set conservative budgets. The first search terms arrive, and we begin removing waste and testing which ad wording gets more calls.
Weeks 3 to 8
Spending moves toward the searches that lead to bookings. We adjust bids by hour and area, and add the first seasonal campaign ahead of the next weather change.
Months 3 to 6 and beyond
Patterns across seasons become clear and budgets can be planned more precisely. We do not guarantee call volumes or returns, and costs depend on competition in your area.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How much should a fitting shop spend on Google Ads? expand_more
It depends on competition, your bay capacity and how far drivers will travel. We start modestly, learn what real searches cost in your area, then scale up only where calls turn into jobs. We do not promise a fixed return.
Will Google Ads bring only price shoppers? expand_more
Some, yes. We reduce them by showing fitted price wording, what the work includes and cover such as road hazard terms, so the click comes with an informed expectation. Searches for the cheapest option are given a smaller share of budget.
Can ads show only when the shop can take drivers? expand_more
Yes. Scheduling matches bay hours, and campaigns can pause on full days. For urgent repairs, we can also set the ad to appear only when someone is likely to answer the phone.
How do you handle winter set peaks in a fitting shop's campaign? expand_more
We raise budgets and add winter set ads ahead of the first cold week, using search data from previous seasons. When the rush is over, money moves to alignments, rotations and spring searches.
Can ads promote a mobile fitting van? expand_more
Yes. The van gets its own campaign with its own area and a landing page that explains what can be done at the roadside or the driveway. It does not compete with the shop's own bay campaign.
Do you manage the manufacturer rebate offers? expand_more
We can feature a brand offer in ads and on the landing page, using the terms you supply. The offer, its dates and its conditions belong to you and the supplier, and we do not change or invent them.
What do I see in the monthly report? expand_more
Spend, calls, booked jobs where you record them, the search terms that worked and those we blocked, and the plan for next month. We explain every movement in plain words so you can decide what to do about bay capacity.
Ready to get more from Tires SEM?
Get a free audit and we will show you where you are losing inquiries today.
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